Project Monitoring for Australian Navy Bush Spices Australia

This project monitoring report outlines the website design brief, target audience, content, call to action, social media sharing, functional requirements, design assets, design ideas, search engine optimization, practical issues, project status report, budget, and risk management statement for Australian Navy Bush Spices Australia.

ASSESSMENT TASK 2: PROJECT MONITORING
ASSESSMENT TASK 3: PROJECT MONITORING
Australian Navy Bush Spices Australia
Name of the Student
Name of the University
Author Note

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ASSESSMENT TASK 2: PROJECT MONITORING
Part A: Website Design Brief
Background information
The previous website was the www.bushpicesOz.com.au that is being transformed as
australianbushfood.com. The change is being motivated from analysing the current trends in
the market as most of the consumers are bending towards the online services due to the ease
of product selection and the services being provided or delivered.
SMART goals for establishing this website:
Specific: change the user interface of the website and embed more functionalities
same as that of the e-commerce website that will allow the users top create their account and
purchase product form the Australia, Japan, Hong Kong, and Singapore via connecting to the
internet.
Measurable: The initial transformation should must introduce the 25% enhancement
in the consumer numbers and the overall revenue of the organization and achieve upto 200%
increase in the number of consumers.
Achievable: To make loyal customers overseas including Japan, Singapore, and Hong
Kong.
Realistic: The proposed website will allow the organization to cover a large target of
the individuals including from age 18 to 35 who uses internet services.
Timeframe: one year is estimated time for achieving the 200% revenue and assuring
that the number of loyal consumers also increases by 200%.
Target Audience
The targeted audiences for this project are the individuals of the ages between 18 and
35 and those who are the native of the Hong Kong, Singapore, Japan, and Australia. There is

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ASSESSMENT TASK 2: PROJECT MONITORING
not any ideal consumer profile for the proposed project as every user can register using their
mobile numbers and avail the services. The proposed website will be capable of providing all
the information related to the organization and its products along with the pricing and
manufacturing of the proposed products. The website will allow the users to select the food
they want to buy or learn about the recipe.
Content
The organization will be providing the range of Australian organic native foods that
include herbal teas, native herbs and spices, native fruit jams and conserves. The users would
be allowed to look and search for the products and even get to know about the ingredients
and other specifications of the product. They can pay for the selected product after adding to
the cart and the home delivery will be arranged for the respective consumers. The website
will contain the images and texts for the description of the products and detailing related to
the product. The system analyst would be responsible for the development of the texts
however, the images of the products and their specifications will be provided by the
organization for the modification. The keywords would be developed considering the search
engine optimization in manner to make sure that the users at least get an advertisement or
information about the website selling these products.
Call to Action
The users would be introduced with a short training session that will be describing the
functions and options of the website on how to select different categories and products. The
users will have to register in the system that will generate a random password for user login
and the users would be able to buy these foods accordingly. The users can be able to add as
many foods as they want to, in the cart and thereafter the checkout process will ask them to
make the payment. After making the payment the product will be confirmed.

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ASSESSMENT TASK 2: PROJECT MONITORING
Social media sharing
The users would be allowed to share the website on the social media and refer to their
friends. A refereeing scheme can also be initiated for the users as whenever they suggest any
known friend or relative of theirs, they could possibly get a reward from the organization.
Facebook, Twitter, and YouTube will be the targeted social media platform where the
organization can reach to the consumers easily. The website will allow the users to connect
with the organization using their social profiles such as Facebook, Gmail, Google+, and many
more. It will be presented as an advertisement and the link will directly allow the consumers
to reach to the website and avail the services.
Functional Requirements
The users will be requiring the E-commerce capabilities that will allow the consumers
to easily access and avail the products being introduced on the website.
Design Assets
Logo should be Bold, short and specific, there should be difference in colour for different
types of selection and they should be separable enough that the user can understand about the
other option. Times new roman style will be user, there, will also be the option for printing
the invoices using the print option.
Design ideas
The current website does not have effective user interface and it soes support the user
awareness however, it fails in many sections that could allow the organization to be
connected with large number of consumers. Amazon, eBay, Flipkart, Ali Baba, and other e-
commercial websites have better functionalities and options. Mature colours, food
companies, and similar websites can be categorized in the competitor of the native bush
product website.

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ASSESSMENT TASK 2: PROJECT MONITORING
Search engine Optimization
Food, Australian food, herbal tea, and Jams are the keywords those could be utilized in the
SEO and these could be easily built in the system. The specialist should consider the objects
and their ingredient specifications while developing the website and SEO considerations.
Practical issues
The budget of the product is $ 7600K and the realistic functions and features are
required. Time and resource allocation are the considerable issues in this section. Seven
months has been expected for the delivery of the project. Experienced project manager will
be handling the ongoing progress/growth.
Part B: Project Status Report
Project progress summary
The planning phase has been completed and all the resources are allocated within
every activity of the Work Breakdown structure. The execution phase of the project has been
started.
Milestones
WBS Task Name Duration Target date Actual date Impact
1 Improving Website for
Native bush 242 days Tue 27-08-19 Tue 27-08-19 On time
1.1 Phase 1: Initiation 42 days Tue 20-11-18 Tue 25-11-18 delayed
1.1.8 Milestone 1: Phase 1
completed 0 days Tue 20-11-18 Tue 20-11-18 On time
1.2 Phase 2: Planning 45 days Tue 22-01-19 Tue 20-01-19 Ahead
1.2.9 Milestone 2: Phase 2
completed 0 days Tue 22-01-19 Tue 22-01-19 On time
1.3 Phase 3: Execution 47 days Thu 28-03-19 Thu 30-03-19 Delayed
1.3.10 Milestone 3: Phase 3:
Completed 0 days Thu 28-03-19 Thu 28-03-19 On time
1.4 Phase 4: Monitoring
and controlling 56 days Fri 14-06-19 Fri 122-06-
19
Delayed
1.4.10 Milestone 4: Phase 4
completed 0 days Fri 14-06-19 Fri 14-06-19 On time
1.5 Phase 5: Project 52 days Tue 27-08-19 Tue 30-08-19 Delayed

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ASSESSMENT TASK 2: PROJECT MONITORING
Closure
1.5.9 Milestone 5: Phase 5
completed 0 days Tue 27-08-19 Tue 27-08-19 On time
Budget
The total estimated budget for the complete project deployment was $ 7600 k that was
estimated to be spent in the above-mentioned timeline. However, delay in the timeline as
mentioned above resulted in the enhancement in the budget. Additional resources and human
labours were required for the successful and efficient management of the project timeline.
Total Project Funding $
Planned expenditure for this reporting period 40 k
Actual expenditure for this rating period 55 k
Remaining budget for life of project 705 k
Comments
The project is overbudget and hence, the strategies should be adopted that can be
helpful in restricting the additional expenses on the project and assuring that the project being
delivered is efficient enough for the management and deployment of the successful project.
The timeline of the project can be considered as the major cause behind this escalation and
hence, the new timeline can be arranged using the critical path management in manner to
make sure that the future project delivery can be delivered within the estimated timeline.
Project Risk Management Statement
The project is at the verge of failure as the timeline and budget both have been altered
those could possibly influence the overall delivery of the project. The consumers of the

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ASSESSMENT TASK 2: PROJECT MONITORING
website might have to wait for a long time period and hence, the strategies should be
developed for mitigating these issues.
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