Project Monitoring for Australian Navy Bush Spices Australia

ASSESSMENT TASK 2: PROJECT MONITORING
ASSESSMENT TASK 3: PROJECT MONITORING
Australian Navy Bush Spices Australia
Name of the Student
Name of the University
Author Note

1
ASSESSMENT TASK 2: PROJECT MONITORING
Part A: Website Design Brief
Background information
The previous website was the www.bushpicesOz.com.au that is being transformed as
australianbushfood.com. The change is being motivated from analysing the current trends in
the market as most of the consumers are bending towards the online services due to the ease
of product selection and the services being provided or delivered.
SMART goals for establishing this website:
Specific: change the user interface of the website and embed more functionalities
same as that of the e-commerce website that will allow the users top create their account and
purchase product form the Australia, Japan, Hong Kong, and Singapore via connecting to the
internet.
Measurable: The initial transformation should must introduce the 25% enhancement
in the consumer numbers and the overall revenue of the organization and achieve upto 200%
increase in the number of consumers.
Achievable: To make loyal customers overseas including Japan, Singapore, and Hong
Kong.
Realistic: The proposed website will allow the organization to cover a large target of
the individuals including from age 18 to 35 who uses internet services.
Timeframe: one year is estimated time for achieving the 200% revenue and assuring
that the number of loyal consumers also increases by 200%.
Target Audience
The targeted audiences for this project are the individuals of the ages between 18 and
35 and those who are the native of the Hong Kong, Singapore, Japan, and Australia. There is

2
ASSESSMENT TASK 2: PROJECT MONITORING
not any ideal consumer profile for the proposed project as every user can register using their
mobile numbers and avail the services. The proposed website will be capable of providing all
the information related to the organization and its products along with the pricing and
manufacturing of the proposed products. The website will allow the users to select the food
they want to buy or learn about the recipe.
Content
The organization will be providing the range of Australian organic native foods that
include herbal teas, native herbs and spices, native fruit jams and conserves. The users would
be allowed to look and search for the products and even get to know about the ingredients
and other specifications of the product. They can pay for the selected product after adding to
the cart and the home delivery will be arranged for the respective consumers. The website
will contain the images and texts for the description of the products and detailing related to
the product. The system analyst would be responsible for the development of the texts
however, the images of the products and their specifications will be provided by the
organization for the modification. The keywords would be developed considering the search
engine optimization in manner to make sure that the users at least get an advertisement or
information about the website selling these products.
Call to Action
The users would be introduced with a short training session that will be describing the
functions and options of the website on how to select different categories and products. The
users will have to register in the system that will generate a random password for user login
and the users would be able to buy these foods accordingly. The users can be able to add as
many foods as they want to, in the cart and thereafter the checkout process will ask them to
make the payment. After making the payment the product will be confirmed.