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Project on Big Data in Business

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Added on  2020-03-07

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USES OF BIG DATA IN BUSINESS ORGANIZATIONS, A CASE STUDY OF TELSTRAi
Project on Big Data in Business_1
Executive summaryThe purpose of this project was to determine the use of big data in business organizations. Big data exist in different forms including structured data, semi-structured and unstructured data. Once the amount of streaming data becomes voluminous, it goes beyond traditional data management tools to handle. Specific objectives that need to be met in order to realize the purpose of the project include; 1) to determine uses of big data in business organizations and 2) to determine the ways in which big data analysis can present wrong information that can lead to improper strategic decisions in a business. It can therefore be concluded that managing big data well and exhausting all the information from them will lead to positive impact in business organization.ii
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TABLE OF CONTENTSExecutive summary............................................................................................iiIntroduction.....................................................................................................1Project objectives..............................................................................................1Project scope....................................................................................................2Literature review...............................................................................................2Conclusion......................................................................................................6References.......................................................................................................8Appendix A: Acronyms.....................................................................................10iii
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IntroductionSince the emergence of technology and the social network through the internet, many businesses i.e. big and small businesses have been taking the advantage of such platforms for collecting datafrom their respective and targeted customers about their product. Due to large extended family created by the social media on the internet, those businesses and companies collect more information in form of responses from their customers in return that can be termed as big data. Therefore, big data can be described as the enormous volume of data that is either structured or unstructured and are complicated that they cannot be handled, analyzed or efficiently processed by traditional management tools. This research study therefore is aimed at looking at the uses of big data in Telstra business organizations towards improving its overall performance. Different types of big data will be looked at in this project ranging from structured, semi-structured to unstructured data. The data that can be stored, is accessible and can be processed in a fixed format are referred to us structured data. Several challenges are faced in unstructured data being that they are stored in an unknown format whereas semi-structured data is the data that can exist in both the known and unknown formats Dean (2014).Project objectivesSome of the objectives that will have to be met in this project upon its successful completion willbe;1.To determine the uses of big data in business organizations, a case study of Telstra.2.To determine the ways in which big data analysis can present wrong information that can lead to improper strategic decisions in a business.1
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