Project on Big Data in Business

Added on - Mar 2020

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USES OF BIG DATA IN BUSINESS ORGANIZATIONS, A CASE STUDY OF TELSTRAi
Executive summaryThe purpose of this project was to determine the use of big data in business organizations. Bigdata exist in different forms including structured data, semi-structured and unstructured data.Once the amount of streaming data becomes voluminous, it goes beyond traditional datamanagement tools to handle. Specific objectives that need to be met in order to realize thepurpose of the project include; 1) to determine uses of big data in business organizations and 2)to determine the ways in which big data analysis can present wrong information that can lead toimproper strategic decisions in a business. It can therefore be concluded that managing big datawell and exhausting all the information from them will lead to positive impact in businessorganization.ii
TABLE OF CONTENTSExecutive summary............................................................................................iiIntroduction.....................................................................................................1Project objectives..............................................................................................1Project scope....................................................................................................2Literature review...............................................................................................2Conclusion......................................................................................................6References.......................................................................................................8Appendix A: Acronyms.....................................................................................10iii
IntroductionSince the emergence of technology and the social network through the internet, many businessesi.e. big and small businesses have been taking the advantage of such platforms for collecting datafrom their respective and targeted customers about their product. Due to large extended familycreated by the social media on the internet, those businesses and companies collect moreinformation in form of responses from their customers in return that can be termed as big data.Therefore, big data can be described as the enormous volume of data that is either structured orunstructured and are complicated that they cannot be handled, analyzed or efficiently processedby traditional management tools. This research study therefore is aimed at looking at the uses ofbig data in Telstra business organizations towards improving its overall performance. Differenttypes of big data will be looked at in this project ranging from structured, semi-structured tounstructured data. The data that can be stored, is accessible and can be processed in a fixedformat are referred to us structured data. Several challenges are faced in unstructured data beingthat they are stored in an unknown format whereas semi-structured data is the data that can existin both the known and unknown formats Dean (2014).Project objectivesSome of the objectives that will have to be met in this project upon its successful completion willbe;1.To determine the uses of big data in business organizations, a case study of Telstra.2.To determine the ways in which big data analysis can present wrong information that canlead to improper strategic decisions in a business.1
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