Entrepreneurship Project: Developing a Business Plan for Enshrine Cafe

This entrepreneurship project presents a comprehensive business plan for the Enshrine Cafe. It begins by identifying the target market (business professionals, youngsters, and teenagers) and analyzing the supply chain, which is vertically integrated. The project details promotional strategies, including special events, inducements, loyalty programs, and social media. It then provides an overview of financial data, such as profits, liquidity, and break-even points. The project also examines the advantages of different business structures: sole trader, partnership, and incorporation. The business structure is formed with a plan and expectation that will create a strong base according to the market demand. The Enshrine Cafe aims to offer coffee products at lower prices and focuses on consumer needs. The project also acknowledges the importance of cost-leadership business strategy and generating positive cash flow, with strategies to increase profits and decrease expenses. The business plan is a start-up company that focuses on the needs and demands of consumers.

PROJECT ON
ENTREPRENEURSHIP

Target market
 Target market for the Enshrine Cafe is based on the
current customer base.
 The current customers base of the Enshrine Café are
business professionals, youngsters and teenagers.
 The target market is known as the largest contributors
within the industry./ The spending of this target
market has increased over the last years (Weerts, &
Cabrera, 2017). Lowest income
quintile 11%
Highest income
quintile 19 %
Second income
quintle 16 %
Forth income
quintile 24 %
Middle income
quintile
30 %

Supply chain
 The Enshrine Cafe is involved in each step of supply
chain process.
 The Enshrine Café uses the supply chain that is
vertically integrated and centralized.
 The Enshrine Café refers to the procedure of selling
services and products directly to customers that are
final consumers. Man
ufac
turin
g
Retail
location
Customer
s
Raw
materials
Suppliers

Promotion
 By hosting the special event.
 By offering an inducement to visit.
 Rewarding consumers through the loyalty cards.
 Through social media like Facebook & Instagram.
 Using many sorts of innovate banners, prints on the
most public visited places (Kijek, Angowski, &
Skrzypek, 2019) )

Financial data
 Profits
 Liquidity
 Solvency
 Revenue growth
 Net available cash
 Capital efficiency

Break even point
Computation of BEP in units
Particular Amount Amount
Revenue (a) 168000
Variable costs (b)
Material 70000
Labour 28000 98000
Contribution (a-b) 70000
Contribution per unit 5
Contribution %
(Contribution/sales )
4.2
Fixed costs 25000
Breakeven point with the
number of units (25000/5)
5000

Pro-forma of balance sheetLiabilities Amount Assets Amount
Long term liabilities 20000 Cash 60000
Short-term loans 30000 Bank 10000
Actual and other
payables
40000 Plant and equipment 20000
Profits 10000 Furniture & fixture 10000
Total 100000 Total 100000

Advantages of sole trader
 Prompt decisions.
 Maximum privacy.
 All profits remains to the boss.
 Cost of starting the business is low (Chen,
2018).
 Operating and establishing the business is very
simple.

Advantage of partner
 Limited external regulation.
 Opportunity regarding income splitting.
 Business have better borrowing capacity.
 Two minds are better compare to one mind.
 For doing business activities more capital is available.
 Easy to change the legal structure according to the
change of circumstances.

Advantages of
incorporation
 Limited liability.
 Legally recognized entity.
 Separate property, flexibility, and autonomy.
 Transferable shares and perpetual succession.
 Exists separately from the owners and shareholders.

Structure
 Formed with the plan and expectation.
 It will create the strong base according to the market
demand.
 The business will grow with the development of new
and effective product and services.
 Effective plan of organization financial structure will
boost the investment of Enshrine Cafe at higher level.

References
 Weerts, D. J., & Cabrera, A. F. (2017). Segmenting university alumni using a person‐centered
methodology. International Journal of Nonprofit and Voluntary Sector Marketing, 22(3), e1577.
 Chen, M. M., & Murphy, H. C. (2018). Hotel school alumni’s intentions to use
communication channels–a cross-generational comparison study. Journal of
teaching in travel & tourism, 18(3), 202-216.
 Kijek, T., Angowski, M., & Skrzypek, A. (2019). Millennials Use of Social Media in
Product Innovation Purchasing Processes. Journal of Computer Information
Systems, 1-9.
 Gaylord, M., & Kelleher, T. (2019). Degree satisfaction and likelihood of giving: A
survey of professional school millennial alumni. Journal of Education Advancement
& Marketing, 3(4), 389-400.
 Chen, M. M. (2018). Exploring Alumni’s Intention to Engage in Nonmonetary
Activities: A Cross-Generational Comparison Study. Journal of Hospitality & Tourism
Education, 30(2), 109-117.
 Novais, R. M., Seabra, M. P., & Labrincha, J. A. (2015). Wood waste incorporation for
lightweight porcelain stoneware tiles with tailored thermal conductivity. Journal of
Cleaner Production, 90, 66-72.
 Mita, K., Ichimura, S., & James, T. C. (2014). Highly repetitive structure and its
organization of the silk fibroin gene. Journal of molecular evolution, 38(6), 583-592.