Target market for the Enshrine Cafe

PROJECT ON
ENTREPRENEURSHIP

Target market
 Target market for the Enshrine Cafe is based on the
current customer base.
 The current customers base of the Enshrine Café are
business professionals, youngsters and teenagers.
 The target market is known as the largest contributors
within the industry./ The spending of this target
market has increased over the last years (Weerts, &
Cabrera, 2017). Lowest income
quintile 11%
Highest income
quintile 19 %
Second income
quintle 16 %
Forth income
quintile 24 %
Middle income
quintile
30 %

Supply chain
 The Enshrine Cafe is involved in each step of supply
chain process.
 The Enshrine Café uses the supply chain that is
vertically integrated and centralized.
 The Enshrine Café refers to the procedure of selling
services and products directly to customers that are
final consumers. Man
ufac
turin
g
Retail
location
Customer
s
Raw
materials
Suppliers

Promotion
 By hosting the special event.
 By offering an inducement to visit.
 Rewarding consumers through the loyalty cards.
 Through social media like Facebook & Instagram.
 Using many sorts of innovate banners, prints on the
most public visited places (Kijek, Angowski, &
Skrzypek, 2019) )