Key Changes in UK Fashion Clothing Market

Summative Assessment
Table of Contents

INTRODUCTION...........................................................................................................................1
Key relevant changes in the UK fashion clothing market...............................................................1
PESTEL analysis....................................................................................................................2
SWOT analysis.......................................................................................................................4
Respond to the major changes occurring in the fashion clothing market........................................5
Recommendations..................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Retailing is defined as a process of buying and selling of goods and services and has a
direct interface and connection with end customers. With respect to fashion retailers it has been
seen that it is one of the most dynamic industry where random changes keeps on going thus,
become more vital for fashion retailers to keep a phase and balance with rapid changes through
having specialisation in latest trends and insights of business environment (Thompson and
McLarney, 2017). The current assignment is based on New Look Retailers Ltd which is a well
known British global fashion retailer commonly known as New Look that is having a chain of
high street shops and many online platforms and websites to sell and provide best quality
women’s-wear, menswear, and fashion clothing for teens. This assignment consist a description
about key relevant changes in the UK fashion clothing market with help of PESTEL analysis and
SWOT analysis. Further, a discussion about strategies and tactics that could be used by the
retailer to in order to respond the changes occurring in the fashion clothing market is also there.
Key relevant changes in the UK fashion clothing market
Retailing activity has enormous economic significance and taken as one of the most fastest
growing segment of an economy. Fashion clothing retailer are mainly associated with buying of
clothes from manufactures and selling them to the end customers thus, retailers are the
orgnisation which acts an intermediary between manufactures and customers and sets a balance
with expectations of customers and product supplied to them (Ryding, Henninger and Cano,
2018). Fashion industry is one of the fastest growing and rapidly changing industry which
directly gets affected by all kinds of changes in internal and external factors. New Look retailers
Ltd is a well known global British retailer of fashion clothes for all range of customers including,
women, men and teens. The main headquarter of New Look is sistted at the London, United
Kingdom with many branches and high street shops across UK and many other regions of world.
To evaluate about the key relevant changes going in the fashion clothing market of UK use of
PESTEL analysis is made by New Look retailer to evaluate its macro environment where as use
of SWOT analysis is used to analysis changes in micro its environment (Fernie and Grant, 2019).
A description of PESTEL analysis and SWOT analysis is provided below in context of New
Look Retailer.
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