Understanding Marketing, Marketing Mix, Digital Marketing, and Social Media Marketing

Project

PART 1
Explain what marketing is
Marketing is the process, set of institutions and processes for creating, communicating,
delivering and exchanging offerings that have value for consumers, clients, partners and society
at large. Marketing denotes to actions a company undertakes to promote the purchasing or selling
of a product or service (Zahay and et. al., 2019). Marketing considers advertising, selling and
delivering goods to consumers or other businesses. Some marketing is completed through
affiliates on behalf of an organisation. Marketing as a discipline considers all the activities an
organisation undertakes to draw in consumers and manage relationships with them. Networking
with possible or prior consumers is segment of the work too, and may consider writing thank you
emails, playing golf with prospective consumers, returning calls and emails quickly.
Define the marketing mix and where communication mix fits
Marketing mix basically denotes to the process of putting right product to right place by
using right cost and with the support of effective distribution channels and tools. A marketing
mix considers numerous areas of centre as part of a inclusive advertising plan. The term often
indicates to a common categorization that started as the four Ps: product, price, placement and
endorsement.
Product- This refers to a thing or facility which is manufactured and designed by the
business venture to fulfil consumer demands and wants. To appropriately market a good and
facility, it is also significant to analyse if other goods or services can be market in combination
with it.
Price- It denotes to the cost which is used and taken by the companies to purchase raw material
to manufactured products and services, manufacturing cost, machinery cost, promotion cost and
many more which is incurred to reach the product in customer hands. The sale price of the good
reproduces hat costumers are willing to recompense for it (Afrilia, 2018). Marketing professional
require consisting fund associated to study and development, production, marketing and
distribution-otherwise recognized as cost based pricing, Basically, pricing supported to
consumers’ professed quality of worth which is acknowledged as worth based pricing.
Place- It states to the area where goods and services accessible to consumers to take the
benefits of them. It is related to offline and online stores of company as well as other distribution
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channels and tools which are used by them in order to offer their products in the market. The
kind of manufactured goods traded is significant to include when analysing region of allocation,
Basic customer goods, such as paper products, often are willingly accessible only in select stores.
Another consideration is whether to place a commodity in a physical shop, online or both.
Promotion- This is basically known as the process of creating awareness about the goods
and services or aware target audiences of the company with the manufacturing of it by
considering effective marketing and promotional tools as well as channels (Teguh and Ciawati,
2020). Activities might consider promotion, sales endorsement, individual selling and public
relations.
The communication mix includes all the methods that the origination considers to
communicate with target audiences. This could be by endorsement, direct marketing, social
media marketing, video marketing and other marketing activities like events, exhibitions and
others. In business enterprise, the enterprise consist these methods to aware people about the
products and services so that they can attract customers in order to fit or include communication
mix.
Describe digital marketing
It is known as online advertising which is the promotion of brand to connect with target
audiences using the internet and other sorts of digital communication. This consists not only
email, social media and web advertisement, but also test and multimedia messages as a
marketing technique. Digital advertising targets a precise segment of the client base and is
interactive. There are several digital marketing tools such as website marketing, pay per click,
email advertising, content and video promotion etc. that can be opted by the business firms in
order to make promotion.
Explain social media marketing
Social media marketing is generally refers to the utilization of social media and networks
to advertise an organisation’s commodities and facilities. Social media marketing offers ventures
with a manner to involve with current target audiences and reach new ones when allowing them
to promote with current target audiences and reach new consumers when allowing them to
advertise their desired culture, mission and tone (Adam and et. al., 2020). The key social media
tools are Instagram, Twitter, Facebook and others. Social media tools allow marketers to use a
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