Project Plan for Astra Plc's Health and Fitness App Development

This report provides a project plan, project scope, project risk assessment, and project success evaluation for Astra Plc's health and fitness app development. The app will offer features such as setting fitness goals, virtual trainers, result tracking, motivation, and socializing. The potential risks and mitigation strategies are also discussed.

Project

Table of Contents
INTRODUCTION...........................................................................................................................3
Project plan..................................................................................................................................3
Project scope................................................................................................................................3
Project Risk .................................................................................................................................3
Project Success.............................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................1

INTRODUCTION
Projects refers to the series of activities which are needed to be completed so that a
specific outcome can be attained (Tereso and et.al., 2019). Astra Plc is small company which
offers specialization in its vitamins and mineral based food supplements. The report is prepared
to provide the project plan, project scope, project risk assessment and well as project success
evaluation.
Project plan
A project plan refers to the outlines which defines the goals and objectives of the
specified activities undertaken to attain specific outcomes (Abazajian and et.al., 2019). Here, the
company wants to launch a health and app under 3 months.
Gantt chart
Number Main activities Duration Predecessors
1 Drafting the ides 1 days -
2 Drafting concept and features 3 days 1
3 Drafting minimum viable product 6 days 1
4 Defining core functions 7 days 2
5 Defining vision 2 days 4
6 Defining programming language 15 days 5
7 Drafting success factors 4 days 3,6
8 Market research 5 days 3,6
9 Defining target group 2 days 5
10 Defining budget 5 days 9
11 Setting price 4 days 1
12 Hiring graphic designer 7 days 11
13 Building, testing and launching and page 10 days 6, 9, 11
14 Development 14 days 13
15 Testing 3 days 14

16 Launching 2 days 6
Project scope
Project scope can be defined as overall budget, objectives, motivate to launch and for
whom the app is being launched. Astra PLC has introduced a health and fitness app that allows
users to set their fitness target in order to stay healthy and fit for longer time frame. Likewise, it
contributes users in reminding their fitness goals so that they are motivated to take necessary

steps to improve their health. The app will provide necessary information about the body such as
calories intake, virtual trainers that plans workout and coaches the way individual can take care
of its fitness (Abdilahi, Fakunle and Fashina, 2020). Along with that, the app suggested the
workout ideas that can be used by person that contribute in facilitating healthy behaviour change.
The project of health and fitness app development will be completed in time frame of
around 3 months with an average cost of around £8000 to install the app and provided to the
customers so that they have necessary information about their fitness. The app has also
integration with social media platform that facilitate healthy behaviour change, generating
awareness among millions of customers etc. In addition to this, the app has been tested in order
to ensure whether the application is working as desired or not. Thereby, necessary steps can be
taken to delivered fitness information and other services to clients.
Moreover, the app has been launch by the company with a motivate to enhance overall
profitability, sales volume of the firm. It tremendously leads in improving brand image of
company by offering App facility to the people for checking their fitness (Tariq and et.al., 2020).
Youngsters, social media influencers, parents, professionals and Athletes are all the target
customers of the company. So, the scope of project is wide as it involves in attracting range of
customers towards the organisation and helps in increasing sources of revenue for the firm.
Project Risk
Project risks refers to the uncertain events which might occur during the project. These
risks can have either negative or positive impact on the project progress (Willumsen and et.al.,
2019). The project risks need to be identified and mitigated. For the current project on Astra the
following risk approach will be considered: Identifying risks: In the first step the potential risks are identified and defined. For the
current project the risks identified are delay in app design, cost overturns, competition
from other apps and Design and capability issues. The issues are defined in the next
stage.
 Analysing likelihood and impact: In the second stage the likelihood which is the chances
of occurrence of the risk. The impact describes the effects which a risk can potentially
cause to the company. The potential risks can cause minor, medium and high impact on
the company and the project. The likelihood of risks is also measured in these aspects
such as minor, medium and high (Kliem and Ludin, 2019). The minor category of risks

needs less attention whereas the high category of risks needs the utmost and immediate
attention of the project manager.
 Risk management: In the last stage the companies decide which risk management
strategy it can use from risk acceptance, transfer and avoidance. The strategies are used
as per the impact and likelihood of the risks as well as according to the nature of risks.
Risk matrix: Risk matrix is based on two variables which are likelihood and impact of the risks.
The likelihood describes the risk event will occur and impact describe the affect a risk can have
on the business (Moss, Ulber and den Hoed, 2019). The company can use risk matrix for the
analysis and evaluation of risks.
Risk matrix
Risk likelihood
Minor Medium High Mitigation
Minor Delays in
app design
Acceptance
Medium Design and
capability issues
Mitigation
High Cost overturns,
competition from
other apps
Transfer
Risk impact
Project Success
Project success refers to the attainment of objectives and goals of a project under the set
circumstances (Alvarenga and et.al., 2019). In the projects the project success is based on the
level of efficiency the project attained in order to reach its outcomes. For the current project the
success of the project will be measured through the following criteria: Project efficiency: In this dimension the it will be analyses that if the app was able to be
launched in time, under set budget and attained the goals or not.

 Impact on customer: In the second dimension, the project will be analyzed to evaluate
the benefits which customers gained from the app. If the customer receives higher
satisfaction, the project will be considered successful. Organizational successful: The third dimension sets to determine the benefits which the
company receives from the fulfillment of a project (Podgórska and Pichlak, 2019).
 Preparing for future: In the last stage it is evaluated that if the project provides potential
future benefits or not.
CONCLUSION
From the above analysis it can be concluded that Astra Plc is accompany which is
planning to undertake a project of development of the app. The project risks, and project scope
describes the benefits of project whereas the project success sets the criteria for success of the
project.

REFERENCES
Books and journals
Abdilahi, S. M., Fakunle, F. F. and Fashina, A. A., 2020. Exploring the extent to which project
scope management processes influence the implementation of telecommunication
projects. PM World Journal, IX. pp.1-17.
Tariq, S and et.al., 2020. Measuring the impact of scope changes on project plan using
EVM. IEEE Access. 8. pp.154589-154613.
Tereso, A. and et.al., 2019. Project management practices in private organizations. Project
Management Journal. 50(1). pp.6-22.
Abazajian, K. and et.al., 2019. CMB-S4 science case, reference design, and project plan. arXiv
preprint arXiv:1907.04473.
Willumsen, P. and et.al., 2019. Value creation through project risk management. International
Journal of Project Management. 37(5). pp.731-749.
Kliem, R.L. and Ludin, I.S., 2019. Reducing project risk. Routledge.
Moss, S., Ulber, L. and den Hoed, I., 2019. A herbicide resistance risk matrix. Crop protection.
115. pp.13-19.
Alvarenga, J.C. and et.al., 2019. The project manager core competencies to project
success. International Journal of Managing Projects in Business.
Podgórska, M. and Pichlak, M., 2019. Analysis of project managers’ leadership competencies:
project success relation: what are the competencies of polish project
leaders?. International Journal of Managing Projects in Business.
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Appendix
Astra Plc
Introduction:
Astra PLC is a company specialized in health and fitness which is planning to launch a
are health and fitness app to diversify its portfolio. The presentation will provide the
background information, features of app, reasons to build it, potential risks and its potential
customers as well.
Background information
 The app will be launched by Astra PLC which is a specialized in mineral based and
vitamin based food supplements.
 The project will be done under 3 months by the project development management.
 ([e-mail])
Functions/ Features of app
 Set fitness goals
 Virtual trainer
 provide tools and information
 Result tracking
 Motivation
 Socializing
The app will provide various benefits to the users such as it will remind the users of
their set goals and prompt them to follow through on them. The app will use the features of
alarms and display them time to time on the screen. It can be customised as per the needs of the
user. It will also suggest workout ideas according to the weight, height and age as well as
including other personalized features of the individuals using it. The app will also provide
features such tools and information regarding the calorie calculations and tracking the calories
intakes. The virtual trainer will help the users to plan their workouts and will coach them all
along the process.
Reasons to build app
 Diversifying portfolio
 Offering more options and variety
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 Increased profitability
 Enhanced brand image
 Technological capabilities
The reasons to build app includes that the company wants to diversify its portfolio and allow
itself to offer a variety and various options for products and services to its customers. It will
also provide the company a tremendous boost to its brand image and provide various
technological capabilities. New app will also to increase its sales and revenue though gaining
new streams for revenue.
Potential customers
 Youngsters
 Parents
 Professional
 Retired customers
 Athletes
 Social media influencers
Potential risks and mitigation
The company will use 3 steps approach for the potential risks:
Identifying potential risks
Evaluating risks
Selecting risk management system
Step 1: The potential risks identified includes the easy imitation, high costs of research and
development and constantly fluctuating demands of customers.
Step 2: The likelihood and impact of risks is as follows:
Likelihood
Minor Medium High Mitigation
Minor Easy imitation Acceptance
Medium constantly
fluctuating
demands of
customers.
Mitigation
High High costs of Transfer
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research and
development
Impact
Step 3: The risk management methods will involve risk mitigation, acceptance and transfer.
Likelihood of success
The app will be successful in the market as it will get bureaucratic bypass to get things
done without having to go through formal protocols of the parent company. The project will
allow the company with higher tram spirit, continuity of skills and with the gained experience.
It will also allow the company to evaluate its capabilities for decision making processes.
Conclusion
From the above information it can be summarized that the new app will provide various
benefits to a number of customer segments. It will assist the individuals in their fitness journey.
The app will allow the company o generate more profits. Various risks are identified with
providing their mitigation strategies. The project will be successful as it will help the company
in evaluating its capabilities.
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