Project Plan for Launching a New Laptop | Marketing Data Analysis

Running head: MARKETING DATA ANALYSIS
Marketing Data Analysis
Name of Student-
Name of University-
Author’s Note-

1MARKETING DATA ANALYSIS
Table of Contents
Title..................................................................................................................................................1
1. Introduction..................................................................................................................................1
2. Precedence Table.........................................................................................................................1
Explanation of Table....................................................................................................................1
Table showing activities and precedents.....................................................................................2
3. Network Diagram........................................................................................................................8
a) Network...................................................................................................................................8
b) EST/ EFT/ LST/ LFT/ Float Summary Chart.........................................................................9
c) Analysis.................................................................................................................................11
4. Activity Gantt chart...................................................................................................................12
Gantt chart explanation..............................................................................................................12
Gantt chart.................................................................................................................................13
Chart Analysis...........................................................................................................................13
5. Resource Gantt chart..................................................................................................................13
Resource chart explanation........................................................................................................14
Resource chart...........................................................................................................................14
Conclusion.....................................................................................................................................14
Bibliography..................................................................................................................................16

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Title: Launching of a new Laptop
1. Introduction
The main aim of the project is to develop a project plan for launching a new laptop. The
main purpose for developing this project is to get a detailed analysis of the project schedule that
includes the precedence table, and the network diagram for the project.
The analysis tool that is used in this project is the network diagram. The project plan is
explained with precedence table, the network diagram showings its early start (EST), early finish
(EFT), late start (LST) and late finish (LFT). Proper analysis of the project schedule is done
using pert chart and Gantt chart.
2. Precedence Table
Explanation of Table
The table below describes all activities that are carried out in the project of launching of a
new brand of laptop in the market. The table shows all the activities that are needed for carrying
out the project and the duration each activity will take in the project. The table below also shows
the precedents of all the activities (Sanghera 2019). This states on which a particular activity
depends on. To complete a project, all activities are being completed with human resource and
those human resources are mentioned in the table below.
Table showing activities and precedents
Activity
number
Activities Duration Precedents Human Resource

3MARKETING DATA ANALYSIS
Launching of Laptop 68 days
1
Starting of project 4 days
Project manager,
manufacturing manager
2 Product design 16 days
3
Establishing characteristics of
product
2 days 1
financial manager,
manufacturing manager,
procurement manager,
Project manager
4
Developing Initial Package
Design
3 days 3
financial manager,
manufacturing manager,
procurement manager,
logistics analyst
5
Redesign of processes 4 days 4
financial manager,
manufacturing manager,
procurement manager,
logistics analyst
6 Prepare manufacturing design 5 days 5 financial manager,
manufacturing manager,
procurement manager,
Project manager,
hardware developer,

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software developer
7 Conducting design review 2 days 6 manufacturing manager
8 Marketing 22 days
9
Gathering market information 5 days 7
financial manager,
marketing analysts,
Marketing manager
10
Reviewing legal considerations 2 days 7
logistics analyst,
procurement manager,
software developer
11 Document usage process 2 days 7 Subject matter experts
12 Redefining the product
requirements
1 day 9
Project manager,
manufacturing manager
13
Performing competitor analysis 5 days 11,12
manufacturing manager,
marketing analysts,
Marketing manager
14 Distinguishing between the
competitors
1 day 10,13
marketing analysts,
Marketing manager
15
Study the potential customers 4 days 14
marketing analysts,
Marketing manager
16 Identifying the low cost 1 day 15 Project manager,

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marketing opportunities Marketing manager
17
Updating the financial analysis 2 days 16
marketing analysts,
Marketing manager,
financial manager
18
Performing risk analysis 2 days 17
marketing analysts,
Marketing manager,
risk analysts
19
Conducting marketing review 1 day 18
marketing analysts,
Marketing manager
20 Sale of Laptop 5 days
21 Collecting information on
structure of competitor pricing
4 days 19
marketing analysts,
Marketing manager
22 Calculate the economics of the
laptop
1 day 19
financial manager,
procurement manager
23
Conducting pricing review 1 day 21,22
financial manager,
manufacturing manager,
marketing analysts,
software developer
24 Manufacturing 5 days
25 Confirming product specification 2 days 23 manufacturing manager,

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hardware developer,
manufacturing team,
software developer
26 Conducting primary
manufacturing process
2 days 25
manufacturing team,
manufacturing manager
27 Evaluating contract
manufacturing
1 day 25
hardware developer,
software developer
28
Reviewing the manufacturer 1 day 26
hardware developer,
software developer,
financial manager
29 Logistics 6 days
30
Gathering Information on the
distribution methods
2 days 27,28
logistics analyst,
marketing analysts,
Marketing manager,
Project manager
31
Evaluating the shipping charges 2 days 30
logistics analyst,
marketing analysts,
Marketing manager,
Project manager
32 Identify the packaging
requirement to ship the product
1 day 31 logistics analyst,
marketing analysts,

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Marketing manager,
Project manager
33 Reviewing the logistics 1 day 32 logistics analyst
34 Quality Assurance 9 days
35
Confirming safety of product 2 days 33
Quality manager,
Quality testing team
36
Getting FDA approvals 1 day 35
Quality manager,
Quality testing team,
financial manager
37
Determining post sale process 2 days 36
Quality manager,
Quality testing team,
manufacturing manager
38
Identifying product issues and
procedures
2 days 37
Quality manager,
Quality testing team,
marketing analysts
39 Conducting quality assurance
review
2 days 38
Quality manager,
Quality testing team
40 Project closure 1 day 39 financial manager,
manufacturing manager,
Marketing manager,
Project manager,

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Quality manager

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3. Network Diagram
a) Network
Need of Network- Network diagram in a project states the visual representation of the
activities in a project. Network diagram helps to justify total time estimate in project. Network
diagram in a project includes planning, and helps to organize and control the project more
efficiently. This also shows the dependencies among the activities and helps in identifying
opportunities so that the schedule can be compressed.
From network diagram, the project can be viewed in graphical form that will include
series of rows and activities connected (Fleming and Koppelman 2016). From network diagram
the total time for completing the project can be calculated along with the project critical path.
Explanation of network diagram- The network diagram includes nodes, and arrows
connecting the nodes, the tail of the diagram is the starting point of project. The head of the
arrow represents the head of the project. The total length of the project is shows in network
diagram. The arrow of the project shows the sequence of activity and that particular activity on
which it depends.
The diagram shows network diagram of project and the path that is shown in the project
is the critical path. Critical path states sequence of all network activities that includes longest
duration. Critical path denotes shortest time by which project gets completed.

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Network Diagram
1 3 4 5 6
9 12
7 10 13
11 14
19 18 17 16 15
21 22
26 28
23 25 30
27
37 36 35 33 31 31
38 39 40
b) EST/ EFT/ LST/ LFT/ Float Summary Chart
Explanation of chart
Early start in a project states earliest date by which an activity might begin along with its
predecessors as well as successors. The time of early finish states the earliest time by which an
activity gets finished with their predecessors and successors. Late start in the table below states

11MARKETING DATA ANALYSIS
the latest time when an activity starts not affecting planned finish date (Evdokimov et al. 2018).
Late finish states the latest date by which an activity can finish not delaying finishing time of the
project.
Summary table
Activity
Number
Duration Earliest
Start Time
(EST)
Earliest
Finish
Time
(EFT)
Latest
Start Time
(LST)
Latest
Finish
Time
(LFT)
Float
1 4 0 4 0 4 0
3 2 4 6 4 6 0
4 3 6 9 6 9 0
5 4 9 13 9 13 0
6 5 13 18 13 18 0
7 2 18 20 18 20 0
9 5 20 25 20 25 0
10 2 20 22 29 31 9
11 2 20 22 24 26 4
12 1 25 26 25 26 1
13 5 26 31 26 31 0
14 1 31 32 31 32 0
15 4 32 36 32 36 0
16 1 36 37 36 37 0
17 2 37 39 37 39 0

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18 2 39 41 39 41 0
19 1 41 42 41 42 0
21 4 42 46 42 46 0
22 1 42 43 45 46 3
23 1 46 47 46 47 0
25 2 47 49 47 49 0
26 2 49 51 49 51 0
27 1 49 50 51 52 2
28 1 51 52 51 52 0
30 2 52 54 52 54 0
31 2 54 56 54 56 0
32 1 56 57 56 57 0
33 1 57 58 57 58 0
35 2 58 60 58 60 0
36 1 60 61 60 61 0
37 2 61 63 61 63 0
38 2 63 65 63 65 0
39 2 65 67 65 67 0
40 1 67 68 67 68 0
c) Analysis
Analysis on network

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The critical path in project states the network which states the latest completion date of
project. For determining the critical path, the total time that is estimated is added up in the
critical path. Critical path includes all the sequence of stages that determines the minimum time
that is required to complete the operation.
If anyone activity in the critical path is delayed, then the total completion time of the
project is also delayed and project cannot be completed in scheduled time. There is float in a
network diagram, which is also known as slack (Soe and Htike 2018). Float is total amount of
time that a project can be delayed from starting date not changing the project finishing date.
Float can be calculated as difference between the finishing time of an activity with the project
finishing time. Any delay in time with the activities on critical path will reduce the float time and
will result in late completion of the project.
Analysis on findings
Float of an activity states total time that task can be delayed not affecting deadlines of
other related tasks in the project and also not changing final completion date of project. Flat is
calculated by finding out the difference in time that is allotted to complete an activity from actual
time of the task to complete. If the value of the float is zero in an activity, it states that there is no
excess time in between the activities. The activities in a project that has zero float is considered
as an activity of critical path.
4. Activity Gantt chart
Gantt chart explanation
Gantt chart is needed in a project to set the planning as well as scheduling of all the tasks
in a project. This helps project manager in calculating total time project will take to complete and

14MARKETING DATA ANALYSIS
helps to determine the resources that are needed. Gantt chart helps to add he dependencies as
well as the predecessors in a project (Harrison and Lock 2017). Gantt chart is important because
it helps to represent the schedules as well as activities and includes clear visibility of the time
frame and dates of the project. This helps in easy scheduling of the activities and get a visual
representation of the project.
Gantt chart
Figure 1: Gantt chart
(Source: Created by author using excel)
Chart Analysis
The chart above shows the Gantt chart for the project schedule that is defined for the
project. The project completing time along with all the activities are shown in the diagram above

15MARKETING DATA ANALYSIS
5. Resource Gantt chart
Resource chart explanation
Resource Gantt chart represents all human resources needed to complete the project. This
resource Gantt chart states all the activities resource who are responsible to complete the project.
Resource chart
Figure 1: Gantt chart with resources
(Source: Created by author using excel)
If resources are not used properly, the project will not get completed in required time and
there will be misuse of the project resource. All resources in a project should be used so that
proper completion of the project is done.

16MARKETING DATA ANALYSIS
Conclusion
The report above states that both Gantt chart and network analysis is needed in a project
and those are extremely useful to complete a project successfully. Gantt chart states the pictorial
view of the project schedules and network diagram states the workflow of the project in pictorial
way. Gantt chart mainly focus on the tasks as well as time management and network diagram is
dependent on milestones and sequential work. Gantt chart helps in effective allocation of
resource.

17MARKETING DATA ANALYSIS
Bibliography
Evdokimov, I.V., Elivanov, A.S., Krasnov, I.Z. and Nosarev, K.A., 2018. Aspects Of Forming
Small Project Teams Of Software Projects Using The Project’s Network Diagram And
Considering The Acmeology-Competence Approach. Informatics and education, (8), pp.33-42.
Harrison, F. and Lock, D., 2017. Advanced project management: a structured approach.
Routledge.
Lock, D., 2017. The essentials of project management. Routledge.
Ong, H.Y., Wang, C. and Zainon, N., 2016. Integrated earned value Gantt chart (EV-Gantt) tool
for project portfolio planning and monitoring optimization. Engineering Management
Journal, 28(1), pp.39-53.
Sanghera, P., 2019. Project Schedule Management. In CAPM® in Depth (pp. 173-220). Apress,
Berkeley, CA.
Sharon, A. and Dori, D., 2017. Model‐Based Project‐Product Lifecycle Management and Gantt
Chart Models: A Comparative Study. Systems Engineering, 20(5), pp.447-466.
Soe, P.H. and Htike, T.M., 2018. Critical path analysis programming method without network
diagram. In MATEC Web of Conferences (Vol. 192, p. 01027). EDP Sciences.
Fleming, Q.W. and Koppelman, J.M., 2016, December. Earned value project management.
Project Management Institute.