Project Plan for Launching a New Laptop | Marketing Data Analysis

Running head: MARKETING DATA ANALYSIS
Marketing Data Analysis
Name of Student-
Name of University-
Author’s Note-

MARKETING DATA ANALYSIS1
Table of Contents
Title..................................................................................................................................................1
1. Introduction..................................................................................................................................1
2. Precedence Table.........................................................................................................................1
Explanation of Table....................................................................................................................1
Table showing activities and precedents.....................................................................................2
3. Network Diagram........................................................................................................................8
a) Network...................................................................................................................................8
b) EST/ EFT/ LST/ LFT/ Float Summary Chart.........................................................................9
c) Analysis.................................................................................................................................11
4. Activity Gantt chart...................................................................................................................12
Gantt chart explanation..............................................................................................................12
Gantt chart.................................................................................................................................13
Chart Analysis...........................................................................................................................13
5. Resource Gantt chart..................................................................................................................13
Resource chart explanation........................................................................................................14
Resource chart...........................................................................................................................14
Conclusion.....................................................................................................................................14
Bibliography..................................................................................................................................16

MARKETING DATA ANALYSIS2
Title: Launching of a new Laptop
1. Introduction
The main aim of the project is to develop a project plan for launching a new laptop. The
main purpose for developing this project is to get a detailed analysis of the project schedule that
includes the precedence table, and the network diagram for the project.
The analysis tool that is used in this project is the network diagram. The project plan is
explained with precedence table, the network diagram showings its early start (EST), early finish
(EFT), late start (LST) and late finish (LFT). Proper analysis of the project schedule is done
using pert chart and Gantt chart.
2. Precedence Table
Explanation of Table
The table below describes all activities that are carried out in the project of launching of a
new brand of laptop in the market. The table shows all the activities that are needed for carrying
out the project and the duration each activity will take in the project. The table below also shows
the precedents of all the activities (Sanghera 2019). This states on which a particular activity
depends on. To complete a project, all activities are being completed with human resource and
those human resources are mentioned in the table below.
Table showing activities and precedents
Activity
number
Activities Duration Precedents Human Resource

MARKETING DATA ANALYSIS3
Launching of Laptop 68 days
1
Starting of project 4 days
Project manager,
manufacturing manager
2 Product design 16 days
3
Establishing characteristics of
product
2 days 1
financial manager,
manufacturing manager,
procurement manager,
Project manager
4
Developing Initial Package
Design
3 days 3
financial manager,
manufacturing manager,
procurement manager,
logistics analyst
5
Redesign of processes 4 days 4
financial manager,
manufacturing manager,
procurement manager,
logistics analyst
6 Prepare manufacturing design 5 days 5 financial manager,
manufacturing manager,
procurement manager,
Project manager,
hardware developer,