A Case Study on International Expansion

Added on - 21 Feb 2021

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PROJECT PLAN
TABLE OF CONTENTINTRODUCTION...........................................................................................................................1Aim.............................................................................................................................................1Objectives...................................................................................................................................1Background and rationale...........................................................................................................1Scope and limitations..................................................................................................................1LITERATURE REVIEW...............................................................................................................1RESEARCH METHODOLOGY....................................................................................................2Research type..............................................................................................................................2Data collection and analysis........................................................................................................2Sampling.....................................................................................................................................2PROJECT PLAN............................................................................................................................2Resources and cost considerations..............................................................................................2Time frame..................................................................................................................................2Gantt chart...................................................................................................................................3Risk register................................................................................................................................4REFERENCES...............................................................................................................................6
INTRODUCTIONAimTo analyse the potential benefits and risks of business expansion in international marketthrough joint ventures: A case study on joint venture of Tesco with China Resource enterprise(CRE).ObjectivesTo identify risks and advantages of globalisationTo evaluate the risk factors of globalisation through joint ventures.Background and rationaleIn this modern era of technological changes organisations it is mandatory for thecompanies to approach international customers for sustaining the market position. Joint venturesare known to be effective methods to establish dominance in the new international markets withminimum risks(Bradford, Guzmán and Trujillo, 2017). However there is need to assess thepotential risk factors so that globalised presence of the company can be made more successful.Scope and limitationsThe study will help organisations to identify and utilise the growth opportunities ininternational market by the means of joint ventures. The study findings will also be beneficial interms of determining associated risk factors so that international success of business can beassured. However there are certain limitations of the study such as time limitations and access ofinternal organisational data from the responsible authorities of the organisation.LITERATURE REVIEWAccording to(Søndergaard, Oehmen and Ahmed-Kristensen, 2016)technicaladvancements and availability of wide range of choices for customers has made it vital for thebusinesses to approach international markets. However the resource and knowledge limitationsof the global market make joint ventures a successful means to achieve the objectives and needsof globalisation. In the same context(Hanson and et.al., 2016)stated that it is not easy for thecompanies to successfully achieve objectives of joint ventures. The service providers must alsoconsider the risk factors into consideration so that companies can retain their existence in thishighly competitive market. The analysis of risk factors can be highly valuable for the companiesto access new heights of international as well as local success.1
RESEARCH METHODOLOGYResearch typeThe proposed research will use qualitative data instead of quantitative data. One of thebenefit of using qualitative data is that it allow researchers to make findings more generalised byusing existing theories and business trends.Data collection and analysisThe study is primary research in which data is collected by using a questionnaire so thatperspective of organisation can be understood and more specific conclusions can be drawn(Nicholas and Steyn, 2017). The collected data will be analysed by using various themes.SamplingFor the collection of data non-probabilistic random sampling will be used and 50employees of Tesco, UK will be provided a questionnaire. On the basis of collected datathematic analysis is performed.PROJECT PLANResources and cost considerationsIn this study along with questionnaire paper various resources such as websites, internaldata of organisation, journals, newspapers will be used. The cost included for these resources isas follow:ResourcesEstimated costA4 size paper£50Textbooks£500Journals£200Computer and internet£350The total cost of the project is estimated to be £1100Time frameThe project will be completed in 13 months. The detailed description of the projectactivities is as follows:2
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