How product packaging influences sales

This project focuses on the impact of product packaging on consumer behavior and sales. It examines the role of packaging in attracting consumers, influencing buying decisions, and promoting and protecting products. The case study is based on Tesco.

Project Plan

Title: How product packaging influences sales

An overview of project idea.
The underlying project work is created on the concept on the how product packaging
influences the sales of an enterprise to generate more revenue. It has been found that packages
attract the attention of the consumer to the brands and influences the overview of the consumer
towards the product. Moreover, packaging also imparts the unique value to the product that
helps consumer to differentiate the product from their wide range. Thus, Packaging levers an
important role in marketing communication to influence the consumer buying decision. Tesco
has been chosen as the prior organisation for this project assessment.
Project aims and objectives
Research Aim:
 The ultimate aim of this research is to identified the role of product packaging in
influencing consumer behavior to meet business sales. To identified the correct decision regarding the packaging of the product.
Research Objectives.
 To evaluate the role of packaging on the company's market value.
 To find out the importance of packaging in the sales of the product.
 To determine whether packaging plays any role in promotion and protection of any
product.
Problem Statement
In the contemporary and competitive business the role of packaging has changed due to
adoption of rise of self service and changing consumer lifestyle. Hence, packaging plays a
significant role in influencing the buying decision to meet sales target. It is important for the
company to address the product packaging design as an crucial element in product planning &
designing.
Related literature and secondary data
Literature review

Role of packaging in consumer attraction.
In accordance with the views and opinions of Ahrainizad and Rajabi (2018), it has been found
that the packaging is an instrument which a firm can used in its product planning to attract the
targeted customer through a unique design to influences the buying decision. Moreover,
packaging help an individual to choose the expected product from a wide range of variety.
Role of packaging in influencing sales of Tesco
As per the ideology of Su and et.al (2021), it has been determined that impact of packaging on
sales of the organization have increased tremendously in the present era. Packaging plays an
important role in marketing of the product when adverting is not that effective. However, with
the rise of self services product packaging influences the buying decision as an effective
packaged product is easy to handle and
Data Collection:
The presented research study is based on secondary data finding via the usage of book,
journal, online article etc.
Conclusion and assessment type
As per the carried out study it has been concluded that packaging can be used as the crucial
tool for the communication marketing. Moreover, it has been analyses that effective product
designing helps the Tesco to add unique value to its product so that their customer can make
difference between their product with available wide range variety.
Assessment type
For the assessment of the project, Gantt chart is put to use by the investigator to gain
knowledge of the various activity of the report finding.

REFERENCES
Books and Journals

Bahrainizad, M. and Rajabi, A., 2018. Consumers’ perception of usability of product
packaging and impulse buying. Journal of Islamic Marketing.
Lorestani, E.A. and Khalili, M., 2019. Using gamified packaging to increase child influence
on family consumption of healthy foods. Journal of Packaging Technology and
Research. pp.1-11.
Su, D.N., and et.al., 2021. Behavior towards shopping at retailers practicing sustainable
grocery packaging: The influences of intra-personal and retailer-based contextual
factors. Journal of Cleaner Production. 279. p.123683.