Marketing plan for App development

Project planning
report

Contents
PART 1.................................................................................................................................................3
INTRODUCTION 1500......................................................................................................................3
Project plan milestones......................................................................................................................4
Objectives..........................................................................................................................................4
Potential return on investment...........................................................................................................5
Project plan and budget.....................................................................................................................5
Gantt chart of plan.............................................................................................................................6
Work breakdown Structure................................................................................................................6
CONCLUSION....................................................................................................................................7
PART 2.................................................................................................................................................7
Reflection..........................................................................................................................................7
REFERENCES..................................................................................................................................10

Title: Marketing plan for App development
PART 1
INTRODUCTION 1500
Due to globalization, running business activities is totally changing because of various
reason like advancement in technology, change in current market trends and many more. In
the modern scenario, technology has played a significant role in determining the efficiency
situation of providing the required products and services to customers. Many major
corporations are going to change their way business is conducted again from traditional
approach of providing clients with unique service providers from online stores service
provider. By looking at the current scenario, where the pandemic is on high stage and people
are losing their lives because of the spreading of disease through physical contacts, sneezing
droplets etc., most of the companies have come over the online platform for doing their
businesses and it is assisting them in providing the basic necessitates. Under this situation,
company perform their business in these circumstances and at the same time also implement
their activities in safer way. This can be beneficial in attaining success in future time frame
and also improve the possibilities of attaining competitive success (Nicola and et. Al., 2020).
Along with this, it has been evaluated that online business is one of the famous activities in
which company focus on providing safe and secured services to its customers so that they can
easily satisfied their needs and wants. In addition of this, it is also beneficial in maximizing
the profitability level of the company at market place. It not only increases sale but also
support in maintaining social distancing within the company. This is the reason that company
is going to develop an effective business idea i.e. Online medicine application through which
company can easily serve possible services facilities to its customers in context of
medication. With the help of this, online application or website is known by Pharma Hub that
will be deliver medicines to large number of customers at their home only. This type of
facility in pandemic situation is beneficial in keeping proper safety and social distancing. By
using this type of new business idea in more effective in improving positive image of
company and at the same time also effective in generating larger profitability as compare to
its competitors.
Rationale
The main reason behind selecting this business idea is to develop an online medical store
through which customers can easily buy medicines as per their needs and wants. Along with