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Project Planning Report Business case More Control UK Ltd work closely with other firms in order to design and build the machines timely at effective manner. Therefore, in the era of digitalization, company also uses new and advance tools and techniques in order to meet the demandofcustomers.Thatiswhy,the management is planning to provide innovative productsinTradeshowwherecompany demonstrate that it provides software Risk: fluctuation in budget is consider the biggest risk for the company because it may lead to affect the financial planning of the organization and also consume lot of time to preparation as well. On the other side, choosing wrong exhibitor for the participating in a trade show will also affect the image of a firm and not only this, it also affect the buying decision of a customer as well. Benefits for an organization This benefits assist help to study in competitors and as a result, it generates an opportunity for the company to attract new customers and suppliers. Through this, company gain an opportunity for the exhibitor organization in order to share their experience and expertise with new customers in order to manage the relations. ROI (Return on investment) ROI= Net profit / total investment *100 ROI=£6000/ £9000*100= 66.66% Project objectives To enhance the customer base by 10% at the end of 2020. To increase 20% sales by the end of March 2020. To sustain the brand image at international level at the end of a year. s