Project Portfolio and Program Management

Running head: PROJECT PORTFOLIO AND PROGRAM MANAGEMENT 1
Project portfolio and program management
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PROJECT PORTFOLIO AND PROGRAM MANAGEMENT 2
Executive summary
In this piece of research, we are going to discuss business portfolio and program management for
Alibaba group. Alibaba is an online platform which is used by investors to sell their good to the
consumer at affordable price. The platform provides room for efficient and effective good
provision services. In the long run there are advantages as well as disadvantages associated with
online platform, this piece of research will as well discuss this. To be efficient in the market,
collaboration with other sectors must be effectively used. Some of those sectors will be discussed
into detail. The deep we discuss about Alibaba group the better for the research.

PROJECT PORTFOLIO AND PROGRAM MANAGEMENT 3
Project portfolio and program management
Alibaba Group
Introduction
In 1999 Houngzouh English teacher, Jack Ma and a group of other seventeen friends started
Alibaba.com, the idea was to provide business to another and consumer with each other in terms
of sales services via the internet. Through Chinese enterprise, Alibaba.com was expected to
promote china based products through e-commerce platform (Qin, 2017). The company got a
break through by the year 2002 and in 2003 the introduced alimama.com and lynx. That
introduction of the two had great influenced. It attracted competitors such as American based
eBay, the eBay had announced its expansion into china market in 2003.
Company vision. Aim to build the future infrastructure of commerce. Envision that customers
will meet, work and live at Alibaba, and that we will be a company that lasts at least 102 years.
Company mission: Our mission is to make it easy to do business anywhere. Alibaba’s founders
started the company to champion small businesses, in the belief that the Internet would level the
playing field by enabling small enterprises to leverage innovation and technology to grow and
compete more effectively in domestic and global economies. Alibaba’s long-term strategic goal
is to serve two billion consumers around the world and support ten million businesses to operate
profitably on our platforms.
The company’s management has introduced some portfolios that help in managing large number
of customers and assets. These include,
Mobile app charts

PROJECT PORTFOLIO AND PROGRAM MANAGEMENT 4
The company introduced messaging software in the year 2004 known as Aliwangwang, its main
objective was to connect the buyer to the customer. Later in 2013, which promoted Alibaba
own messaging and service only (Kingsnorth, & Wolffsohn, 2015). Two years later the company
partnered with yahoo and the acquired it.
E-commerce
Alibaba offers a wide variety of commodities through platforms of buyer to buyer and consumer
to consumer. Alibaba Company in May this year plan develops a platform of online payment and
loan business micro finance (Laudon, & Traver, 2016). According to Jack Ma the company
CEO, this platform can be availed by manufacturers and also internet and logistic companies.
Ali Micro Finance
This is a platform that offers loans and deposits investors. These loans are lent to customers
depending on their credit rating. This reduces the need to go through bank process and at the
same time luring clients to Alibaba (Sheikh, & Datta, 2019).
China Smart Network (CSN) Project
This platform was founded by four big companies in china and Alibaba with their main objective
of delivering goods to a buyer within 24 hours of purchase .They combine logistics of various
companies and built one network .this was to ensure a faster commodities deriver (Qiu, & Qu,
2017).
Alimama