Campaign Plan to Tackle Injustice and Protect Women in India

This project proposal outlines a campaign plan to tackle injustice and protect women in India. It includes problem background, objectives, program beneficiaries, program actions, project outcomes, duration, budget, and project risks.

Running head: PROJECT PROPOSAL
Campaign plan to tackle injustice and protect women in society in India
Name of the Student:
Name of the University:

1PROJECT PROPOSAL
Table of Contents
Section 1: Problem Description.......................................................................................................2
1. Problem Background...............................................................................................................2
2. Stated objectives and aims.......................................................................................................3
3. Program beneficiaries..............................................................................................................3
4. Program actions.......................................................................................................................4
5. Project outcomes......................................................................................................................6
6. Duration...................................................................................................................................7
7. Budget......................................................................................................................................7
8. Project risks...........................................................................................................................10
8. Monitoring and evaluation strategy.......................................................................................12
9. Log-frame..............................................................................................................................13
Section 2: Program Planning and Design......................................................................................14
1. Problem tree analysis.............................................................................................................14
2. Stakeholder analysis..............................................................................................................15
3. Power analysis.......................................................................................................................16
4. SWOT analysis......................................................................................................................17
5. Influence mapping.................................................................................................................18
References......................................................................................................................................19

2PROJECT PROPOSAL
Section 1: Problem Description
1. Problem Background
The selected problem for this report is injustice among the women which are occurred in
India. Thousands of women’s as well as girls within India are victims of the gender violence. As
per the statistics from National Crime Records Bureau, the crimes against the women are
increasing to 34% in past four years. Most of the victims are not coming forward as well as seek
help from police to provide them justice. Violence among the women is considered as social as
well as legal and human rights issues. It is preventable causes of morality among the women.
Kethineni, Srinivasan and Kakar (2016) stated that violence against the women is national
agenda and the government is creating efforts to find solutions against the women issues. In
India with liberalized economy, better education as well as job opportunities is increasing among
women, while on other hand they are targets of strong backlash with increasing women violence.
There are wage differentials as well as gender discrimination into the Indian society.
Based on the historical context, the selected women injustice issues are compared to the
instances of violence against the women in the ancient India. In Mahabharata, the violence is
caused to Dropti. Yudhishtir staked his wife Dropti into the gambling as well as lost her,
followed by where Duryodhana ordered brother Dushasan for striping her into the royal place
and attempted to do injustice to her, while Lord Krishna came to rescue her. It is an example of
injustice which is caused among women from the ancient time to current time (Hill, 2017). In
order to provide solution to injustice caused among women, campaign is conducted where
women are protected from those types of violence in India.

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2. Stated objectives and aims
The aim of this research study is to plan a campaign where tacking injustice as well as
protection among women. Following are the objectives of this project plan such as:
 To conduct campaign plan to tackle injustice as well as protect women into the society
within India
 To find solutions against the women violence
 To provide strong support services to the women by providing shelter, counseling
services and protection programmes
 To develop plan to make sure about gender friendly public spaces included workplaces
and transport
 To develop plan for larger scale sensitization of the gender as well as building ability of
the stakeholders.
3. Program beneficiaries
The campaign is conducted to promote gender equality and end of violence against the
women. The campaign is conducted to end violence against the women so that it can aim to
prevent as well as eliminate violence against the women as well as girls around the world. It will
address global pandemic of violence against the women’s as well as girls (Mayne et al., 2018).
The campaign is building on the international legal as well as policy frameworks to end of
violence against the women. The benefit of this project plan is adoption as well as
implementation of national plans of actions which can emphasize prevention as well as resourced
(Ramteke et al., 2017). Campaign is a national level tool for raising awareness as well as foster
societal plus political changes. The gender based violence is occurred to anyone as well as
anywhere where the women plus girls are vulnerable for the instances.

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The campaign on violence against women are continued to be an obstacle to achieve
development, equality as well as peace so that they can fulfill human rights of women as well as
girls. Campaign to End Violence is raised awareness as well as funds for the prevention of
violence across the programs as well as providing shelters to women and girls across India
(Kumar, 2018). The services are vital when it is coming to an end cycle of violence for the future
generations as well as make sure that the survivors have to provide support they are required to
rebuild the lives. In the campaign, there is rising of funds so that support is provided to the
women and girls to protect them from injustice plus violence (Pradeep, 2016). There is also
sharing of women violence cases into the social media for raising awareness of the issues which
are raised.
4. Program actions
ID Program Activities Duration
0 Campaign Plan to tackle injustice and protect women violence in
India 60 days
1 Planning the campaign 24 days
1.1 Selection of campaign theme and strategy 1 day
1.2 Understanding benefits of the campaign 3 days
1.3 Identify campaign ethics 1 day
1.4 Research to define the problem 3 days
1.5 Assessing the situation 3 days
1.6 Identifying the stakeholders 8 days
1.7 Development of theory to make changes 2 days
1.8 Identify the volunteers 2 days

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1.9 Illustration of approach to achieve campaign goals 1 day
2 Implementation of campaign strategy 14 days
2.1 Representation of roadmap to meet campaign goal 3 days
2.2 Target the audiences 3 days
2.3 Monitoring and determining the campaign leadership 4 days
2.4 Structure of the management 2 days
2.5 Campaign communication 2 days
2.5.1 Influence the target audiences 2 days
3 Monitoring and evaluation 11 days
3.1 Tracking campaign implementation 3 days
3.2 Evaluation of the data 5 days
3.3 Tracking effectiveness of the campaign 3 days
4 Campaign fundraising 11 days
4.1 Budgeting of the campaign plan 3 days
4.2 Financial management 2 days
4.3 Raising of funds from the external donors 3 days
4.4 Closing of the campaign plan 3 days
From the above table, it is analyzed that the main project activities for the project plan
based on “Campaign Plan to tackle injustice and protect women violence in India” are planning
of campaign, implementation of campaign strategy, monitoring and evaluation as well as
campaign fundraising. The provided actions for each of the main activities are to be provided so
that the campaign can help women and girls to collect fund and raise awareness among the

6PROJECT PROPOSAL
injustices as well as violence occurred among the women (Carpenter & Vauquline, 2016). The
campaign is grounded to understand the human rights violation and contributed towards
imbalances among women as well as men.
5. Project outcomes
The campaign outcomes are that it can highlight the public concerns which affect
segments of the society. It can influence changes among the individual as well as societal
attitudes plus their behaviors (Singh, 2018). The campaign is severing vehicle to educate the
public about rights for receiving support so that they can claim the rights. The campaign can
provide as well as prevent effective support to the survivors those are victims of violence. There
is development of leadership skills among the organizers of campaign as well as supporters. The
outcome is to empower power of women as well as girls to be individual agents of changes. It
can cause free of violence as well as based on the gender equality (Basu, 2016). The campaign
can tend to increase demands for providing support to the survivors as the women those are not
dared to report towards experiences are feeling encouraged to search for support. When
protection as well as support services is provided to the women, then it is vital for the
campaigners to coordinate activities which can provided services such as counseling centers,
shelters of women as well as training to deal with this kind of issues (Bajpai, 2018). Men as well
as boys are engaged to prevent violence so that they can promote gender equality into the family
relations.

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6. Duration
The total length of this project is 60 days or 2 months. The start date of the projects is 17th
May, 2019 and end date is 19th June, 2019.
7. Budget
The total cost of the key project activities are as follows:
WBS Task Name Resource Names Cost
1 Planning the campaign $40,190.00
1.1 Selection of campaign theme
and strategy
Campaign Manager, Project
Manager
$15,200.00
1.2 Understanding benefits of the
campaign
Business Researcher, Campaign
Manager
$800.00
1.3 Identify campaign ethics Campaign Manager, Project
Manager
$1,440.00
1.4 Research to define the problem Project Manager, Project Sponsor $800.00
1.5 Assessing the situation Business Researcher, Project
Manager
$2,880.00
1.6 Identifying the stakeholders Project Manager $2,400.00
1.7 Development of theory to make
changes
Business Consultant, Business
Researcher
$4,480.00
1.8 Identify the volunteers Business Consultant, Campaign
Manager
$960.00
1.9 Illustration of approach to
achieve campaign goals
Business Researcher, Campaign
Manager
$960.00

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2 Implementation of campaign
strategy
$480.00
2.1 Representation of roadmap to
meet campaign goal
Business Researcher, Campaign
Manager, Flyers, Social media
$9,630.00
2.2 Target the audiences Campaign Manager, Project
Manager
$1,640.00
2.3 Monitoring and determining the
campaign leadership
Business Consultant, Campaign
Manager
$2,400.00
2.4 Structure of the management Project Manager $1,920.00
2.5 Campaign communication $1,120.00
2.5.1 Influence the target audiences Campaign Manager, Project
Manager, Volunteers, Banners
$2,550.00
3 Monitoring and evaluation $2,550.00
3.1 Tracking campaign
implementation Campaign Manager, Volunteers $5,760.00
3.2 Evaluation of the data Business Analyst, Business
Researcher
$1,920.00
3.3 Tracking effectiveness of the
campaign
Business Researcher, Campaign
Manager
$2,400.00
4 Campaign fundraising $1,440.00
4.1 Budgeting of the campaign plan Campaign Manager, Project
Manager
$9,600.00
4.2 Financial management Project Manager, Project Sponsor $2,400.00
4.3 Raising of funds from the
external donors
Campaign Manager, Project
Manager, Project Sponsor
$1,920.00

9PROJECT PROPOSAL
4.4 Closing of the campaign plan Project Manager $3,600.00
The budget for the key personnel involved into the project plan and key materials are:
Resource Name Type Std. Rate
Project Manager Work $70.00/hr
Volunteers Work $50.00/hr
Project Sponsor Work $50.00/hr
Campaign Manager Work $30.00/hr
Business Researcher Work $30.00/hr
Business Analyst Work $30.00/hr
Business Consultant Work $30.00/hr
Banners Material $150.00
Social media Material $100.00
Flyers Material $100.00

10PROJECT PROPOSAL
8. Project risks
Type of project risk Impact Consequence Mitigation strategies
Fund risk: There is lack
of funds collected for
the campaign plan.
High High The project sponsor should collect
enough funds for the campaign so that
they can conduct a plan to protect
against the women violence (Soans,
2015).
Schedule risk: The
project is not able to
complete in scheduled
timeframe.
High Low The project manager is required to
schedule the project by means of project
management software (Cesario &
Moran, 2017).
Resource risk: There is
lack of resources are
hired to perform the
campaign.
Medium Medium The human resource manager should
hire more resources with skills as well
as knowledge to perform the campaign
so that there is no possibility of project
delays.
Communication risk:
The project team
members cannot able to
interact with others so
that they can discuss the
project related issues.
High Medium The project manager should plan a
communication by involving all the
project team members in the project
activities (Noronha & Aithal, 2017). All
the team members should conduct
weekly meetings to discuss the issues

11PROJECT PROPOSAL
related to the project plan.
Promotion risk: There is
lack of awareness of this
campaign among target
audiences due to lack of
using the promotional
items to promote it
among people.
Low High The business researcher should promote
the campaign through social media and
flyers usage so that all the audiences
should aware of its usage and benefits
among the women violence protection
such that it can tackle peacefully
(Deepthi & Madapalli, 2017).
SWOT analysis: This analysis is a situation analysis which is snapshot of situations
before the campaign has started. It provides both internal as well as external factors that can
influence to achieve the campaign goals plus objectives (Steinberg, 2017). The SWOT analysis
is based on particular situations and planned campaign.
Strengths: It is the internal factor in the organization which may provide importance to
the campaign such as human as well as material resources, access to the decision makers and
good reputation of the organization conducting the campaign (Bellows & Jenderedjian, 2016).
Weaknesses: It is the internal factors which can inhibit ability of the campaign. While
conducting the campaign plan, it is seen that there is inexperience persons those are involved in
campaign, limited project funds to raise awareness among audiences, lack of contacts as well as
lack of capacity of people to perform the campaign.
Opportunities: It is an external factor such as aspect of the society as well as community
to offer support to the campaign and use of public attentions (Noronha & Aithal, 2016). It

12PROJECT PROPOSAL
includes attention of the media as well as pre-existing debate of the public so that the events are
taking place against the violence of women as well as girls. The international campaign should
also be conducted so that it can overcome with issues to join campaign against the needs of
community.
Threats: It is external factors which are beyond the direct control and provide negative
impacts of the campaign along with likeliness to achieve its project goals plus objectives
(Wilkins & Stark, 2017). There are threats related to security issues, change into the government
rules and regulations, social environment plus national crises.
8. Monitoring and evaluation strategy
Monitoring as well as evaluation is serving the purpose to make sure that the campaign is
running to lean from the experiences. It is a required element of the campaign management. It
assures towards progress of the campaign goals along with objectives. Monitoring is a process to
track information related to implementation of campaign like new opportunities of those
campaigns (Shahrokh et al., 2015). Evaluation is monitoring of data and campaign findings from
the research in order to determine its effectiveness. Monitoring is a process to accompany the
campaign activities and evaluations are to be time bound. The experienced social plus
communication researchers work to plan monitoring as well as evaluation of campaign activities.
The campaign by means of limited human and physical resources can monitor as well as evaluate
tool those can enhance effectiveness of women violence protection campaign (Aguayo et al,
2016). It is also seen that it can strengthen communication among the stakeholders involved into
the campaign by means to expose them to project perspectives.

13PROJECT PROPOSAL
Challenges into monitoring as well as evaluation of campaigns are related to complexity
as it is related to women violation, as the factors can contribute to occurrence of violence against
both women as well as girls. It is critical to determine direct cause to effect relations among
activities of campaign as well as change into the behavior of individuals (Chu, 2018). Attitudes
and sensitive issues are to be assessed throughout questionnaire based survey as the respondents
should provide answers to social issues rather than reveal of true thoughts. The quarterly and
yearly strategies are:
I. Enhance the communication as well as share an understanding among the participants of
women violation protection campaign (Mukherjee, 2016).
II. Support the campaign as the participants can learn from involvement into monitoring as
well as evaluation
III. Increase into engagement as well as ownership of the campaign
IV. Learning monitoring plus evaluation thinking (Yadav & Lal, 2018).
V. Building ability for monitoring and evaluating
The campaign manager is responsible for performing the monitoring and evaluation of entire
campaign plan.
9. Log-frame
Activities Indicators Means of verification
Conduct awareness of
the campaign on
women violation
There is 30% reduction of the
women violation in India
Survey and information
from the campaign
programme occurred in
India

14PROJECT PROPOSAL
People are aware of
the society issues
Training services and
programme
Project statistics
Community has
access to the
campaign programme
75% of them are providing
support to the campaign
Technical inspections and
survey
Campaign strategy 79% of the strategies are
implemented
Survey
Campaign
communication plan
90% increase in women
violation awareness
Survey
Section 2: Program Planning and Design
1. Problem tree analysis
The problem analysis is defining the nature, extent, causes along with consequences of
the issues of campaign such that there is determination of how the campaign will address the
issues and make changes (Williams et al., 2019). The problem tree analysis will understand
causes as well as effects of social issues and theory of changes.

15PROJECT PROPOSAL
Figure 1: Problem tree analysis
(Source: Created by author)
2. Stakeholder analysis
The stakeholder analysis is examining the project groups those are affected by the issues
into the campaign. The purpose of this plan is to identify the target audiences of campaign and
institutions those are provided direct stake into the campaign issues to decide on the campaign
strategies. The stakeholders those are interested into the campaign plan are listed in following
table:

16PROJECT PROPOSAL
Stakeholders Interest Power Expectations Way to manage
expectations
Government
institutions
High High Address violence against
women as well as girls as
the violation of the human
rights
Meetings with
the community
and society
Health personnel High Low Taking care of health of
women and girls those are
violated
Face-to-face
meetings with
the victims
Justice Low High Providing justice to the
victims
Meetings
Colleagues High Low Providing support to the
violated persons
Face-to-face
meetings
Police Low Low Record the violated cases Meetings
Public security Low Low Ensure that violence cases
are reported an handled by
police
Meetings
3. Power analysis
Based on the above identified project stakeholders, the power of those stakeholders are
analyzed so that it helps to identify the stakeholders with increase in power as well as interest

17PROJECT PROPOSAL
into the campaign plan. It is such a tool which is focused on key stakeholders to ensure that it can
make the project plan. The power analysis is done for stakeholder prioritization.
Keep satisfied
Justice
Manage closely
Government institutions
Monitor
Police
Public security
Keep informed
Health personnel
Colleagues
4. SWOT analysis
Strengths Weaknesses
 Importance to the campaign to human
and materials resources
 Access to the decision makers
 Good organizational reputation to
conduct campaign
 Inexperience persons involve in
campaign
 Limited project funds
 Lack of contracts
 Lack of capacity of people to perform
the campaign
Opportunities Threats
Level of power
Level of InterestLow High
High

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 Offer support to campaign and use of
public attentions
 Pre-existing debate to the public
 International campaign
 Likeliness to achieve the project goals
 Threat to security issues
 Change in rules and regulations of
government
5. Influence mapping
Influence mapping is allowing to identify the key stakeholders those are influenced the
stakeholders. It is used to identify those people who are taken steps to get the support to perform
the campaign plan related to tackle women violation as well as protect them.
Figure 2: Influence Mapping
(Source: Created by author)

19PROJECT PROPOSAL
References
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