Campaign Plan to Tackle Injustice and Protect Women in India

Running head: PROJECT PROPOSAL
Campaign plan to tackle injustice and protect women in society in India
Name of the Student:
Name of the University:

1PROJECT PROPOSAL
Table of Contents
Section 1: Problem Description.......................................................................................................2
1. Problem Background...............................................................................................................2
2. Stated objectives and aims.......................................................................................................3
3. Program beneficiaries..............................................................................................................3
4. Program actions.......................................................................................................................4
5. Project outcomes......................................................................................................................6
6. Duration...................................................................................................................................7
7. Budget......................................................................................................................................7
8. Project risks...........................................................................................................................10
8. Monitoring and evaluation strategy.......................................................................................12
9. Log-frame..............................................................................................................................13
Section 2: Program Planning and Design......................................................................................14
1. Problem tree analysis.............................................................................................................14
2. Stakeholder analysis..............................................................................................................15
3. Power analysis.......................................................................................................................16
4. SWOT analysis......................................................................................................................17
5. Influence mapping.................................................................................................................18
References......................................................................................................................................19

2PROJECT PROPOSAL
Section 1: Problem Description
1. Problem Background
The selected problem for this report is injustice among the women which are occurred in
India. Thousands of women’s as well as girls within India are victims of the gender violence. As
per the statistics from National Crime Records Bureau, the crimes against the women are
increasing to 34% in past four years. Most of the victims are not coming forward as well as seek
help from police to provide them justice. Violence among the women is considered as social as
well as legal and human rights issues. It is preventable causes of morality among the women.
Kethineni, Srinivasan and Kakar (2016) stated that violence against the women is national
agenda and the government is creating efforts to find solutions against the women issues. In
India with liberalized economy, better education as well as job opportunities is increasing among
women, while on other hand they are targets of strong backlash with increasing women violence.
There are wage differentials as well as gender discrimination into the Indian society.
Based on the historical context, the selected women injustice issues are compared to the
instances of violence against the women in the ancient India. In Mahabharata, the violence is
caused to Dropti. Yudhishtir staked his wife Dropti into the gambling as well as lost her,
followed by where Duryodhana ordered brother Dushasan for striping her into the royal place
and attempted to do injustice to her, while Lord Krishna came to rescue her. It is an example of
injustice which is caused among women from the ancient time to current time (Hill, 2017). In
order to provide solution to injustice caused among women, campaign is conducted where
women are protected from those types of violence in India.

3PROJECT PROPOSAL
2. Stated objectives and aims
The aim of this research study is to plan a campaign where tacking injustice as well as
protection among women. Following are the objectives of this project plan such as:
 To conduct campaign plan to tackle injustice as well as protect women into the society
within India
 To find solutions against the women violence
 To provide strong support services to the women by providing shelter, counseling
services and protection programmes
 To develop plan to make sure about gender friendly public spaces included workplaces
and transport
 To develop plan for larger scale sensitization of the gender as well as building ability of
the stakeholders.
3. Program beneficiaries
The campaign is conducted to promote gender equality and end of violence against the
women. The campaign is conducted to end violence against the women so that it can aim to
prevent as well as eliminate violence against the women as well as girls around the world. It will
address global pandemic of violence against the women’s as well as girls (Mayne et al., 2018).
The campaign is building on the international legal as well as policy frameworks to end of
violence against the women. The benefit of this project plan is adoption as well as
implementation of national plans of actions which can emphasize prevention as well as resourced
(Ramteke et al., 2017). Campaign is a national level tool for raising awareness as well as foster
societal plus political changes. The gender based violence is occurred to anyone as well as
anywhere where the women plus girls are vulnerable for the instances.

4PROJECT PROPOSAL
The campaign on violence against women are continued to be an obstacle to achieve
development, equality as well as peace so that they can fulfill human rights of women as well as
girls. Campaign to End Violence is raised awareness as well as funds for the prevention of
violence across the programs as well as providing shelters to women and girls across India
(Kumar, 2018). The services are vital when it is coming to an end cycle of violence for the future
generations as well as make sure that the survivors have to provide support they are required to
rebuild the lives. In the campaign, there is rising of funds so that support is provided to the
women and girls to protect them from injustice plus violence (Pradeep, 2016). There is also
sharing of women violence cases into the social media for raising awareness of the issues which
are raised.
4. Program actions
ID Program Activities Duration
0 Campaign Plan to tackle injustice and protect women violence in
India 60 days
1 Planning the campaign 24 days
1.1 Selection of campaign theme and strategy 1 day
1.2 Understanding benefits of the campaign 3 days
1.3 Identify campaign ethics 1 day
1.4 Research to define the problem 3 days
1.5 Assessing the situation 3 days
1.6 Identifying the stakeholders 8 days
1.7 Development of theory to make changes 2 days
1.8 Identify the volunteers 2 days

5PROJECT PROPOSAL
1.9 Illustration of approach to achieve campaign goals 1 day
2 Implementation of campaign strategy 14 days
2.1 Representation of roadmap to meet campaign goal 3 days
2.2 Target the audiences 3 days
2.3 Monitoring and determining the campaign leadership 4 days
2.4 Structure of the management 2 days
2.5 Campaign communication 2 days
2.5.1 Influence the target audiences 2 days
3 Monitoring and evaluation 11 days
3.1 Tracking campaign implementation 3 days
3.2 Evaluation of the data 5 days
3.3 Tracking effectiveness of the campaign 3 days
4 Campaign fundraising 11 days
4.1 Budgeting of the campaign plan 3 days
4.2 Financial management 2 days
4.3 Raising of funds from the external donors 3 days
4.4 Closing of the campaign plan 3 days
From the above table, it is analyzed that the main project activities for the project plan
based on “Campaign Plan to tackle injustice and protect women violence in India” are planning
of campaign, implementation of campaign strategy, monitoring and evaluation as well as
campaign fundraising. The provided actions for each of the main activities are to be provided so
that the campaign can help women and girls to collect fund and raise awareness among the