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Paper On Business Opportunities In Indian Market

   

Added on  2019-09-25

9 Pages1370 Words232 Views
Project ProposalPandora in IndiaStudent Name: Student ID: Course Name: Course ID:Faculty Name: University Name:

Table of ContentsResearch Title.............................................................................................................................2Research Background.................................................................................................................2Research Questions and Objectives...........................................................................................3Research Question..................................................................................................................3Research Objectives...............................................................................................................3Research Method........................................................................................................................3Research Design.....................................................................................................................3Data Collection.......................................................................................................................4Data Analysis.........................................................................................................................5Timescale...................................................................................................................................5Resources...................................................................................................................................5References..................................................................................................................................7Appendices.................................................................................................................................8

Research TitleTo understand the opportunities available for Pandora Jewellery to enter into Indian market directlyResearch BackgroundPandora Jewellery is the largest international jewellery maker and it has covered many countries around the world through its online and offline store. The company was found by a Danish goldsmith in Copenhagen in 1982. The company has more than 10,000 retailers in 70 countries. The sales data from the year 2011 was astonishing as more than one piece of the company’s product was being sold every second ("PANDORA", 2017). The growth story of the company is appreciable. However, one crucial jewellery market company has ignored till date is India. The Indian jewellery market has reached around $40 billion every year and it has been estimated that till 2021 it will keep growing with the rate of seven per cent. The company has not yet entered India (“Pandora Bracelets”, 2017). The major reason behind could be the different orientation of the materials for jewellery as Indian market is mostly gold and diamond whereas Pandora is mostly oriented towards silver based jewellery. Some analysts are expecting that as the Indian consumers prefer western brands more than Indian brands – mostly youngsters – and therefore it can become a good market for the company. The young generation in India is accepting Jewellery as the fashion brand similar to their previous generation. Therefore, considering these aspects it can be stated that the company might gain appreciable growth in the Indian market. Moreover, the experience, brand, deep pocket is likely to give it strong hold in the Indian market. The current paper will assess the opportunities that are available for Pandora Jewellery to enter into the Indian Market. The assessment will cover the analysis of the environment in

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