Project proposal Field of Research The aim of this research is

Project proposal
Field of Research
The aim of this research is to explore impact of marketing messages on modern
consumers in the ecommerce space. It is imperative to the organizations of
today to do marketing in order to stay ahead in the consumers mind. However,
there are too many brands and too many marketing messages that consumers
are bombarded with daily. In such a world, it is difficult for consumers to
remember every brand and thus, they are very selective. It is thus important for
companies to understand how their marketing messages are creating impact on
consumer so that they can build right strategies to retain them (Mittal, 2013).
Research Questions
The aim of this project would be achieved upon answering following research
questions:
 What consumer behaviour patterns can be observed in the online
ecommerce space?
 How do companies market their products online in the ecommerce space?
 What are preferences of online consumers?
 How are important consumer touch points where brands interact with
consumers?
 How do marketing messages create an impact on the ecommerce
consumer behaviour?
(Mijhael & Pimentel, 2015)
Data Collection
To understand the impact of consumer marketing on consumer behaviour, a
secondary research would be conducted in which the qualitative data would be
collected from the previous studies on the subject. The details of the internet
shopping behaviour would be collected from the online sources. The data would
also be collected on the marketing strategies that companies use and selected
cases of marketing strategies would be collected online. Previous researches
would be used as cases that would be analysed using critical analysis.
Search Terms
E-commerce, online marketing, marketing messages, online consumers
References Explanation
The referred journal articles discuss the difference aspects of marketing in the current times
and their impact on the consumers. The mobile commerce (m-commerce) perspective, e-
marketing tools, and the role of social media marketing is discussed in the journal articles.
References