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Assignment: Project Proposal

Added on - 08 Dec 2020

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Project Proposal Report
Table of ContentsINTRODUCTION...........................................................................................................................1LITERATURE REVIEW................................................................................................................2REFERENCES................................................................................................................................5
INTRODUCTIONThe extensive use of social media platform have found a tremendous and effective impacton the growth and development of a firm. Effectively, in the hospitality sector, the social mediaplatform in promoting the sales and services of the organisation (Bowie and et.al., 2016). Thishelps the organisation to carry out the operations and action plan related to hospitality industry inmuch effective way. For the proposal, Hilton Group is selected. It is a hospitality firm operatingwithin UK. The report will cover the influence laid by social media platforms on a marketing ofa hospitality entity.Background of studyThe social media platform will help the organisation to improve the quality of operationsand thus will improve the overall growth and performance of the organisation in much effectiveway. The social media tools, in the recent time, have emerged largely as a big and prominenttools for promoting and showcasing the details of their products and services to the customers inmuch suitable manner. Thus, this product or service will impact the proper management of theutilization of social media tools and techniques that are been taken in consideration in mucheffective manner.Context of studyThe present study is been carried out within the organisation in much effective andsuitable way. The Hilton Group is on of the dominant luxury hospitality group, that operates allover the world. As the firm is required to cater the guests from all over the world, the propermarketing of their services and other luxurious products is required to be promoted in order toimprove the overall performance of organisation (Thach, Lease and Barton, 2016). Besides this,it will also help the selected hospitality firm to identify the current, ongoing market trends anddevelop the strategies accordingly.Aim:To identify the impact of social media marketing on the operations of a Hospitality firm.A case study of Hilton Group”.Objective:To identify the ideas and concept related to social media marketing.1
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