Role of managing cultural diversity on expansion of Sainsbury

This research project focuses on the role of managing cultural diversity on the expansion and growth of Sainsbury. It explores the importance of managing equality and diversity at the workplace and suggests measures for effective management. The project includes the conduction of primary and secondary research using appropriate methods and the analysis of research findings and data.

Project
Table of Contents

Research Topic: Role of managing cultural diversity on expansion of Sainsbury..........................1
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................1
P1) Research Proposal that clearly defines research questions and supported by a Literature
Review....................................................................................................................................1
P2) Examination of appropriate research methods to conduct primary and secondary research
................................................................................................................................................3
LO2..................................................................................................................................................4
P3) Conduction of Primary and secondary research using appropriate methods considering
costs, access and ethical issues...............................................................................................4
P4) Analysis of research findings and data............................................................................6
LO3................................................................................................................................................11
P5) Communication of research outcomes to intended audience.........................................11
LO4................................................................................................................................................12
P6) Reflection on effectiveness of research method applied................................................12
P7) Reflection on consideration of alternative research methodologies and lessons learnt.12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................12
Appendix........................................................................................................................................14
Research Proposal Form................................................................................................................14

Research Topic: Role of managing cultural diversity on expansion of
Sainsbury
INTRODUCTION
Managing cultural diversity is a form of concept that is associated with and aim at
appreciating and collaborating differences between individuals by the way of eliminating all
sorts and chances of any kind of biasness and discrimination (Bouten-Pinto, 2016). Thus, it can
be evaluated that managing cultural diversity is mainly associated with providing a fair and equal
workplace environment along with similar job and growth opportunity for all candidates and
employees irrespective of any kind of discrimination on the basis of their race, colour, culture,
background, age or any other physical characteristics. The current investigation is based on the
Sainsburry company which is a well known British Supermarket the headquarter of which is
located at London, United Kingdom. Sainsbury is having a vital expansion strategy and wants to
grow and expand its business operation ay various location of world. Thus, current research
project is lead out on the Sainsbury Plc to investigate about the role of managing cultural
diversity on the expansion and growth of a company.
LO1
P1) Research Proposal that clearly defines research questions and supported by a Literature
Review
The proposal for current investigation is attached at the end of the file in the appendix. The aim,
objectives and research questions for current study are provided as below:
Research aim
The aim of this research is, “To evaluate about the importance of concept of managing
equality and diversity along with determining about the role of managing cultural diversity on
the expansion and growth of a company”. An Investigation lead out on Sainsbury.
Research Objectives
 To investigate about the importance of concept of managing equality and diversity at
workplace.
 To evaluate about the role of managing cultural diversity on the expansion and growth of
Sainsbury.
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 To suggest and recommend better ways and measures for Sainsbury to ensure effective
management of cultural diversity and equality.
Research questions
 What are the main importance of the concept of managing equality and diversity at
workplace?
 What crucial role is lead by managing cultural diversity on the expansion and growth of
Sainsbury?
 What are the possible suggested ways and measures for Sainsbury to ensure effective
management of cultural diversity and equality?
Literature Review
This forms a vital part of every research project which comprises of leading out of
secondary investigation by the means of review and analysis of relevant articles and journals
associated with the selected topic to set a base and framework for a project (Greene, 2020).
Following Literature review is lead out for current study on the basis of review of online articles
and journals an analysis and evaluation of which is provided below:
To investigate about the importance of concept of managing equality and diversity at
workplace
As per the view point of Agbontaen, O.O., 2019, achieving diversity and maintaining
equality is important at workplace as it includes a collection of employees from different
genders, ethnicities, cultural and racial backgrounds which enhance the overall creativity and
innovation level of a firm. An analysis can be made that recruiting a heterogeneous workforce
will lead to better exchange of unique and new perspective which spark fresh and more
innovative ideas to ensure enhanced productivity and performance of workforce. Thus, a
summarisation can be made that managing cultural diversity and equality is important for an
organisation to recruit more talented employees without any kind of discrimination to have
enhanced skill and creativity level at its workplace (Ku and Liu, 2020).
To evaluate about the role of managing cultural diversity on the expansion and growth of
Sainsbury
With respect to the information provided by the Katie Reynolds, 2018, it has been
analysed that the vital and positive role is lead by managing cultural diversity on the expansion
and growth of firm as it lead to a heterogeneous workforce with better and new perspective that
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leads to enhanced creativity and skills level. Further, it has been observed that encouraging
diversity and inclusion at workplace leads to reduction in employees turnover and also ensures
generation of higher revenue which leads and facilitates enhanced resources for better expansion
and growth of Sainsbury. Apart from theses, an enhanced connection with wider range of
customers is also lead by hiring individuals from varying culture and background as they are
more able to connect effectively with diversified target market (Park, 2020). Thus, maintaining
cultural diversity appeals and attract larger number of customers and also leads enhanced brand
reputation which plays a direct and optimistic role in better expansion and growth of Sainsbury.
To suggest and recommend better ways and measures for Sainsbury to ensure effective
management of cultural diversity and equality
According to the view point of Dr. Richard T. Alpert, 2020, the main suggestion and
recommended ways and measures for Sainsbury to ensure effective management of cultural
diversity and equality comprises of implication of unbiased HR practices which provide an equal
chances of recruitment and hiring for all employees irrespective of their cultural background or
any other form of discrimination thus leads to better management and creation of cultural
diversity. Further, implication of effective communication is also an effective way to ensures
better management of cultural diversity as it leads to enhanced connection and bonding among
heterogeneous workforce which improves their coordination and interaction level to eliminate
chances of chaos and conflicts among cultural diversified employees (Ravazzani, 2016).
P2) Examination of appropriate research methods to conduct primary and secondary research
The appropriate research methods and approaches that would be applied for leading out and
conducting current primary and secondary research on the Sainsbury company are examined an
provided below:
Research Philosophies- There are four types of research philosophies which comprises of
Positivism, realism, interpretivism and pragmatism philosophies out of which use of Positivism
research philosophy is appropriate for current research on Sainsbury as it leads a more practical
and a scientific way of investigation based on analysis of quantifiable form of data (Spivak,
2020).
Research approach- Mainly there are two broad categories of research approach i.e.
deductive and inductive approaches of research from which utilisation of deductive approach is
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more suitable for current study as it ensures a logical process for collection and analysis of
numeric facts and leads to better scanning and testing of data to achieve set objectives.
Research strategy- It comprises of main framework or design of the research which set out
various techniques for data collection like action research, experimental research, interviews,
surveys, case study research or a systematic literature review. Out of these, survey strategy
would be used to lead primary research while conduction of secondary investigation is based on
systematic literature review as it provide better collection and analysis of relevant facts and data.
Choices of method- From three main kinds of research method which consists of qualitative,
quantitative and mixed method application of quantitative firm of research method is most
appropriate and justifiable for current investigation as it leads to collection of data in numeric
forms that is easy to gathered and also presentation of quantifiable data is lees complex and time
consuming (Wang, J., 2018). Thus, section of quantitative research method is suitable for current
investigation as ensures a measurable set results and findings which leads to a more spefic and
justifiable conclusion to achieve set objective.
LO2
P3) Conduction of Primary and secondary research using appropriate methods considering costs,
access and ethical issues
Conduction of Primary research
It comprises of gathering information directly from the respondents which ensures and
leads to most authentic and reliable firm of data. Self efforts of researcher are required for
collection of data from primary sources. With respect to current investigation use of a
quantitative form of questionnaire is made for collection of data from chosen participants.
Sampling Method- It represents a statistical approach for selection of pre determined
observation and units from a larger and complex set of population (Rawat and Basergekar,
2016). An appropriate sample size of 35 participants had been selected from the employees of
Sainsbury with the help of random sampling method to ensure better collection of data.
Questionnaire
Q1) Are you having any implication and view point regarding the importance and vital
need of concept of managing equality and diversity at workplace?
a) Yes
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b) No
c) Neutral implication
Q2) What are the main benefits and crucial role which are associated with the efficient
management of cultural diversity at the workplace of Sainsbury?
a) Inspire creativity and drive innovation
b) Increased productivity and performance
c) Better brand reputation
d) Enhanced expansion opportunity
Q3) Are you agreed with the fact that, some challenges like communication barriers and
complex needs of diversified employees are also lead by managing cultural diversity at
place of work of Sainsbury?
a) Strongly Agreed
b) Agreed
c) Disagreed
d) Strongly disagreed
e) Neither agreed nor disagreed
Q4) As per the your view point, what overall role is lead by managing cultural diversity on
the expansion and growth of Sainsbury?
a) Positive Role
b) Negative Role
c) No role
Q5) What could be the possible suggested ways and measures that could be adopted and
implicate by Sainsbury to ensure effective management of cultural diversity and equality?
a) Adoption of fair HR practises
b) Leading effective communication
c) Providing regular cultural training
d) implication of participative leadership
Q6) Any other recommendation for Sainsbury to ensure effective management of cultural
diversity and equality at its place of work?
Conduction of secondary research
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The leading out of secondary research is based on analysis of past facts and records
which provided enhanced support and base for conducting an investigation. In context of current
investigation, implication of systematic literature review is made to conduct secondary research
which is based on analysis of relevant one journal and article an evaluation of which is provided
in the literature review section of current research project.
Costs, access and ethical issues- The expected cost for current investigation is near around
£ 300 which consist of various expenses made by researcher for current study like cost of
transportation, cost of data collection, expense on internet and other expanses made. The assess
to collected information is only provided to the researcher and tutor to maintain its authenticity
and reliability. Apart from this implication of BERA code of ethic is made to meet ethical
consideration and proper approval and consent is also taken from the participants. At last,
provisions of data protection act are also met to maintain the privacy and reliability of collected
data.
P4) Analysis of research findings and data
For analysis of research findings and collected data by the above stated questionnaire use of
following pie charts and frequency table is made:
Theme 1: Importance and vital need of concept of managing equality and diversity
Q1) Are you having any implication and view point regarding the
importance and vital need of concept of managing equality and diversity
at workplace?
Frequency
a) Yes 30
b) No 1
c) Neutral implication 4
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Interpretation
On the basis of above pie chart, an interpretation has been made that 3 participants were
having implication regarding the importance and vital need of concept of managing equality and
diversity at workplace where as one was not having any perceptive while other 4 individuals
seemed to have neutral implication on concept of cultural diversity.
Theme 2: Main benefits and crucial role which are associated with the efficient
management of cultural diversity
Q2) What are the main benefits and crucial role which are associated
with the efficient management of cultural diversity at the workplace of
Sainsbury?
Frequency
a) Inspire creativity and drive innovation 10
b) Increased productivity and performance 8
c) Better brand reputation 6
d) Enhanced expansion opportunity 11
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Interpretation
Inspire creativity and drive innovation is taken as main benefit of efficient management
of cultural diversity at the workplace of Sainsbury as per the view point of 10 participants where
as 8 seemed in favour of Increased productivity and performance. Apart from this, 6 respondents
were also there who favoured better brand reputation as most crucial role of efficient
management of cultural diversity at the workplace of Sainsbury while 11 opted for Enhanced
expansion opportunity.
Theme 3: Some challenges are also lead by managing cultural diversity at place of work of
Sainsbury
Q3) Are you agreed with the fact that, some challenges like
communication barriers and complex needs of diversified employees are
also lead by managing cultural diversity at place of work of Sainsbury?
Frequency
a) Strongly Agreed 7
b) Agreed 15
c) Disagreed 6
d) Strongly disagreed 2
e) Neither agreed nor disagreed 5
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Interpretation
It has been find out from current investigation that 7 participants were strongly agreed
that some challenges like communication barriers and complex needs of diversified employees
are also lead by managing cultural diversity at place of work of Sainsbury while 15 were agreed
along with 6 other who seemed disagreed. Further, 2 respondents were seemed strongly
disagreed about the challenges of managing cultural diversity while other 5 respondents were
neither agreed nor disagreed on above written fact.
Theme 4: Overall role of managing cultural diversity on the expansion and growth of
Sainsbury
Q4) As per the your view point, what overall role is lead by managing
cultural diversity on the expansion and growth of Sainsbury?
Frequency
a) Positive Role 32
b) Negative Role 1
c) No role 2
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Interpretation
The main finding of current investigation comprises of interpretation that 32 participants
from a total of 35 believes that overall a positive role is lead by managing cultural diversity on
the expansion and growth of Sainsbury while only one opted for its negative impact along with
the 2 other respondents who supported no role of cultural diversity on the expansion and growth
of Sainsbury.
Theme 5: Possible suggested ways to ensure effective management of cultural diversity and
equality
Q5) What could be the possible suggested ways and measures that could
be adopted and implicate by Sainsbury to ensure effective management
of cultural diversity and equality?
Frequency
a) Adoption of fair HR practises 9
b) Leading effective communication 8
c) Providing regular cultural training 11
d) Implication of participative leadership 7
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Interpretation
It has been find out that Adoption of fair HR practises is an effective way to ensure
effective management of cultural diversity and equality as per the view point of 9 participants
where as 8 supported Leading effective communication. Beside this, 11 participants also
favoured Providing regular cultural training along with 7 other who supported Implication of
participative leadership by Sainsbury to ensure effective management of cultural diversity and
equality.
LO3
P5) Communication of research outcomes to intended audience
The indented audience for current research project comprises of stakeholders of Sainsbury
which includes its employees, managers, directors, customers and other associated parties along
with other interested scholar and researcher having interest in the topic of cultural diversity. Use
of online mode of communication is made to transfer relevant information to intended audience
which consists of use of social media and e-mails. It has been communicated with intended
audience that providing regular cultural training is a suitable suggestion for Sainsbury to manage
effective cultural diversity through making its employees more aware about various culture
which build a feeling of respect among all employees to ensure better management of cultural
diversity.
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LO4
P6) Reflection on effectiveness of research method applied
The research applied for current investigation comprises of use of positivism philosophy
and deductive approach which is effective in meeting set objectives through facilitating and
ensuring a more logical and systematic investigation to achieve set objectives. Further
implication of survey strategy and quantitative research method by me facilitated an easy and
less time consuming process for collection of data in numeric form and it is also easy and more
efficient to present this quantifiable information to reach a valid and measurable result which is
reflecting the effectiveness of research method applied.
P7) Reflection on consideration of alternative research methodologies and lessons learnt
The main lessons learnt by current investigation is based in better understanding about the
concept of cultural diversity and equality along with having improvement in my communication
and managerial skill associated with leading out current investigation. Further, a better
understanding and examination of various research method was also made by me that has
ensured better implication of research method by me in future. The alternative set of research
methodologies that could be adopted or considered by me in future comprises of qualitative
research method which provide theoretical and in-depth information for better study. But use of
qualitative method comprises of collection of data through the help of interview which is a more
complex and time consuming method.
CONCLUSION
On the basis of current research project a conclusion can be made that managing cultural
diversity is important for a firm as it leads to enhanced creativity and better productivity. Further,
it has been also summarised that a direct and optimistic role is lead by managing culture diversity
on the growth and expansion of a firm through leading a heterogeneous workforce that is more
skilled and competent also facilitates better interaction and connection with larger number of
target customers. At last, a conclusion can be drawn that setting out effective communication and
providing regular cultural training are vital measures and strategies to ensure effective
management of cultural diversity at place of work.
REFERENCES
Books and journal
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Agbontaen, O.O., 2019. Workplace diversity and inclusion policies: Insights from a foreign firm
in the Nigeria banking sector. In Diversity within Diversity Management. Emerald
Publishing Limited.
Ayub, N. and Jehn, K. A., 2018. Exploring diversity effects: nationality composition and
nationality context in workgroups. European Journal of Work and Organizational
Psychology. 27(5). pp.616-628.
Bouten-Pinto, C., 2016. Reflexivity in managing diversity: a pracademic perspective. Equality,
Diversity and Inclusion: An International Journal.
Dahanayake, P. and et. al., 2018. Justice and fairness in the workplace: a trajectory for managing
diversity. Equality, Diversity and Inclusion: An International Journal.
Dickens, D. D., Womack, V.Y. and Dimes, T., 2019. Managing hypervisibility: An exploration
of theory and research on identity shifting strategies in the workplace among Black
women. Journal of Vocational Behavior. 113. pp.153-163.
Elkhwesky, Z., Salem, I.E. and Barakat, M., 2019. Diversity management in hotels. Journal of
Hospitality and Tourism Insights.
Forehand, R. and Kotchick, B.A., 2016. Cultural diversity: A wake-up call for parent training–
republished article. Behavior therapy. 47(6). pp.981-992.
Greene, V. M., 2020. Cultural Diversity Awareness: Perceptions Of Community Residents And
Police Personnel.
Jimmieson, N. L., Tucker, M. K. and Campbell, J. L., 2017. Task conflict leads to relationship
conflict when employees are low in trait self-control: Implications for employee strain.
Personality and Individual Differences. 113. pp.209-218.
Ku, S. S. and Liu, J. C., 2020. Managing Cultural Rights: The Project of the 2017 Taiwan
National Cultural Congress and Culture White Paper. In Managing Culture (pp. 293-
317). Palgrave Macmillan, Cham.
Luanglath, N., Ali, M. and Mohannak, K., 2019. Top management team gender diversity and
productivity: the role of board gender diversity. Equality, Diversity and Inclusion: An
International Journal.
Mahadevan, J., Primecz, H. and Romani, L. eds., 2019. Cases in Critical Cross-Cultural
Management: An Intersectional Approach to Culture (Vol. 1). Routledge.
Miller, K. E., 2020. Supervision: The Other Side of Cultural Diversity. In Cases on
Communication Disorders in Culturally Diverse Populations (pp. 298-312). IGI Global
Ordonez-Barona, C., 2017. How different ethno-cultural groups value urban forests and its
implications for managing urban nature in a multicultural landscape: A systematic review
of the literature. Urban Forestry & Urban Greening. 26. pp.65-77.
Park, J.S.Y., 2020. Translating culture in the global workplace: Language, communication, and
diversity management. Applied Linguistics. 41(1). pp.109-128.
Ravazzani, S., 2016. Understanding approaches to managing diversity in the workplace.
Equality, Diversity and Inclusion: An International Journal.
Rawat, P. S. and Basergekar, P., 2016. Managing workplace diversity: Performance of minority
employees. Indian Journal of Industrial Relations, pp.488-501.
Spivak, G. C., 2020. Scattered Speculations on Business and Cultural Diversity. In The Praxis of
Diversity (pp. 199-212). Palgrave Macmillan, Cham.
Wang, J., 2018. Strategies for managing cultural conflict: models review and their applications in
business and technical communication. Journal of Technical Writing and
Communication. 48(3). pp.281-294.
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Online:
Prarthana Ghosh. 2019. What is Talent Management? Definition, Strategy, Process and Models.
[Online] Available Through:< https://www.hrtechnologist.com/articles/performance-
management-hcm/what-is-talent-management/# >.
Sainsbury looks at overseas expansion. 2020. [Online] Available Through:<
https://www.ft.com/content/78aee5b0-ecfb-11df-9912-00144feab49a >.
Katie Reynolds. 2018. 13 benefits and challenges of cultural diversity in the workplace. [Online]
Available Through:< https://www.hult.edu/blog/benefits-challenges-cultural-diversity-
workplace/>.
Dr. Richard T. Alper. 2020. Cultural Diversity in the Workplace, Part 1. [Online] Available
Through:< https://www.diversityresources.com/cultural-diversity-workplace/ >.
Appendix
Research Proposal Form
Student Name: _ Student ID: ____________
Centre Name:
Tutor: ________________ Date:
Unit: 11 Research Proposal
Proposed Title: Role of managing cultural diversity on expansion of Sainsbury
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Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or
hypothesis)
The chosen title for this research project is, “To investigate about the role of managing
cultural diversity on the expansion and growth of a company”. A research project on
Sainsbury.
Research Aim
The aim of this research is, “To evaluate about the importance of concept of managing
equality and diversity along with determining about the role of managing cultural diversity
on the expansion and growth of a company”. An Investigation lead out on Sainsbury.
Research objectives (e.g what is the question you want to answer? What do you want
to learn how to do? What do you want to find out?):
 To investigate about the importance of concept of managing equality and diversity
at workplace.
 To evaluate about the role of managing cultural diversity on the expansion and
growth of Sainsbury.
 To suggest and recommend better ways and measures for Sainsbury to ensure
effective management of cultural diversity and equality.
Question Tag
 What are the main importance of the concept of managing equality and
diversity at workplace?
 What crucial role is lead by managing cultural diversity on the expansion
and growth of Sainsbury?
 What are the possible suggested ways and measures for Sainsbury to ensure
effective management of cultural diversity and equality?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal interest, future
plans, knowledge/skills you want to improve, why the topic is important):
The reason for selection of current research topic on managing cultural diversity is that in
current business environment the level of competition is increasing constantly thus, to meet
and overcame this issues of high level of competition more skilled and competent
workforce is required which could be achieved by proper management of cultural diversity.
Further, current research topic is also important as managing cultural diversity leads to
more talented and skilled employees from diversified background which also enhance the
expion and growth opportunity of a company. Apart from this, selection of current topic
also meets personal interest and needs of investigator through leading enhancement in
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knowledge and overall skills.
Section Three: Literature sources searched
List of key literature sources searched for current investigation
Barak, M.E.M., 2016. Managing diversity: Toward a globally inclusive workplace. Sage
Publications.
Bendl, R., Hainzl, A. and Mensi-Klarbach, H., 2019. Diversity in the Workplace. In Oxford
Research Encyclopedia of Psychology.
Brennan, W., 2017. Workplace support advisers: an evaluation. Occupational Health &
Wellbeing. 69(7). p.18.
Chang, E. H. and Milkman, K. L., 2020. Improving decisions that affect gender equality in
the workplace. Organizational Dynamics. 49(1). p.100709.
Chuang, S., 2019. Exploring women-only training program for gender equality and
women’s continuous professional development in the workplace. Higher
Education, Skills and Work-Based Learning.
Fry, B., 2015. Fast facts for the clinical nurse manager: Managing a changing workplace
in a nutshell. Springer Publishing Company.
Gordon, P. A., 2018. Age diversity in the workplace. In Diversity and inclusion in the
global workplace (pp. 31-47). Palgrave Macmillan, Cham.
Hamidullah, M.F., 2015. Managing the next generation of public workers: A public
solutions handbook. Routledge.
Hossain, M. and et. al., 2019. Do LGBT workplace diversity policies create value for
firms?. Journal of Business Ethics, pp.1-17.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage
Publications Limited.
Oyet, M. C., Arnold, K.A. and Dupré, K. E., 2019. Differences among women in response
to workplace incivility. Equality, Diversity and Inclusion: An International
Journal.
Panicker, A., Agrawal, R. K. and Khandelwal, U., 2018. Inclusive workplace and
organizational citizenship behavior. Equality, Diversity and Inclusion: An
International Journal.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing the
report):
Aims and objective
Research methodology
Literature review
Data collection
Data analysis
How long this will take:
4 days
12 days
4 days
12 days
5 days
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Conclusion and recommendations
Final submission
21 days
25 days
Gantt Chart
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Milestone one: LO2 : Conduction of primary and secondary research
Target date (Set by tutor): Set By the Tutor
Milestone two: LO 3: Analysis of findings and recommendation
Target date (set by tutor): Set By the Tutor
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What your areas of
research will cover:
This part of research project provides information about the proposed and expected method
of research which can be adopted or used by a researcher for leading out an investigation in
viable manner. Implication of research onion model of research methodology is made by
investigator to provided information about proposed method a discussion of which is
provided below:
Figure 1: Research Onion, 2020
Research Philosophy- Adoption of Positivism research philosophy seemed more suitable
as it ensures a practical and scientific way of investigation through analysis of quantifiable
data.
Research approach- Deductive research approach is proposed by researcher to use for
current investigation as it provides a more logical process for study along with better
scanning and testing of set objective.
Research strategy- Adoption of survey strategy of research is expected by investigator for
current research work to collected information with the help of questionnaire that is easiest
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and simplest way to lead an investigation.
Research method – Implication of quantitative research method is most suitable with
respect to current investigation as it lead and ensures collection of data numeric form that
is easy to collect and present which also facilitates reaching of a measurable form of results
and conclusion to accomplish set objectives.
Sources of data collection – Use of both primary and secondary sources of data collection
will be made for current investigation as primary data leads to authenticity of fact while
secondary provided better framework and support. Primary data is collected through
questionnaire and use of online article and journal would be made for gathering secondary
information. A sample size of 35 participants had selected with the help of random
sampling method from the employees of Sainsbury to ensure better collection of data.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another qualification and is
appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date
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