International Strategic Alliance in the Airline Industry

Project
EXECUTIVE SUMMARY
As international strategic alliance in international airlines faces a constant and counters
for international sector for producing superior results along with having level of services that are
decreased. Strategic alliance is in relation with global alliance that ties up of implementation
with effective components by which services of United Kingdom is amended by having
associated strategy for completing their operations in an effective way. This Report is about
alliance member offerings that benefits company in resulting their partnership in order to achieve

their goals. International strategic alliance is also crucial for using as well as various reasons that
management department has to access with a formulation of economic related alliances that
results in having decision making. As report explains about appropriate strategy which is joint
venture for two companies that helps in improving market size on basis of formulation in terms
of mutual agreement that are submitted according to government rules and regulations.

Table of Contents
Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Literature review.......................................................................................................................1
Analysis as well as discussion...................................................................................................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
International strategic alliance is considered to be a collaborative arrangement among
various companies that are headquartered in various countries. As majority of present studies are
related to international strategic alliance that are formed among foreign companies as well as a
local company. As contribution in international business provides various countries and benefit
which is associated with proportional advantage (Hutt and Speh, 2021). International business is
basically said to be very stimulating condition in business factor as it is majorly related with
crucial things which are enabled with international companies along with government with cross-
border transactions that consists of importing, national movement as well as exporting of product
and services along with licensing and franchising. And it also consists of investment which is
made financial along with permanent asset of foreign countries. As there are different factors that
are required to be completed by every individual before beginning their international business
practices such as social aspect, vision policies, economic factor and so on. This report is based
on international strategic business alliance of British airways that has headquartered in United
Kingdom and established in 1974 in leadership of British association government. As there is
formulation of British airways which is performed by configuration of British overseas
corporation along with British European airways. This report includes literature review in terms
of implementation of international strategic alliance for expansion of foreign markets with the
understanding and knowledge of motivation that are behind formulation of international strategic
alliance, assessment of benefits and challenges along with its conclusion.
MAIN BODY
Literature review
As per the accordance of Jose G. Vargas Hemaandez, 2019, international strategic
alliance is basically terms to be a collaborative arrangement among two or more than two
administrations along with their headquarters that are located in various countries. In terms of
partnership of companies, it generally relies on generation of strategic alliance along with their
relationship that are persistent in terms of market strategies which could be differentiated in
various course in relation to United Kingdom airline company. As generation of cooperative as
well as effectual strategy customers are deliberated towards appointment of their foreign partners
in terms of accomplishing their higher level of compensation (Papatheodorou, 2021).
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