Project Report on Determining Role of Business Policies

Project
Report

ACKNOWLEDGEMENT
For the accomplishment of the present dissertation, I would like to sincerely express
sincere gratitude to my mentor who has provided me sufficient knowledge and greater support.
Further, I would like to thank my friends, colleagues and family members who have guided me
at every stage while conducting dissertation. Through their support, I was able to complete my
thesis with effectiveness and in an accurate manner. Lastly, in the series, I would also like to
state special thanks to my team members who have provided me with assistance in collecting
data and in analysing it further.

ABSTRACT
Aim: To determine the role of business policies in order to achvie stated corporate objectives for
retail based company in the UK – A study of Asda
Methodology: Explanatory research design is used in the present study. A survey is conducted
and questions will be asked from 10 manager of Asda company. In the present research, both
qualitative and quantitative methods of research is used to accomplish the aims.
Findings: It is analysed that Asda company sets policies according to the business objectives
which help in increasing the sales and profit of the firm. It is important for the company to keep
main focus on increasing the sales and profit as because it helps in expanding business in new
areas. For this purpose company can sets policies and guidelines which provide direction to
employees in which way they need to work for reaching stated objectives. Further, customer
satisfaction policy is applied on the all the employees and manager of the firm. It is important for
the company to make sure that staff members solved the issues of customer and always focused
on increasing their satisfaction level. It is so because by doing this it become easy for the
company to retain customers for longer period of time which lead to increase in profit of the
firm.

Table of Contents
CHAPTER 1- INTRODUCTION....................................................................................................1
1.1 Overview...............................................................................................................................1
Research problem........................................................................................................................1
Chapter structure.........................................................................................................................1
Focus and Purpose.......................................................................................................................2
Aims and objectives....................................................................................................................2
Research question........................................................................................................................3
Framework and analysis..............................................................................................................3
Chapter 2: Literature review ...........................................................................................................5
2.1 Introduction ..........................................................................................................................5
2.2 The importance of business policies for a retail company..................................................5
2.3 The link between business polices and corporate objectvies................................................6
2.4 To evaluate the impact of business policies for accomplishment stated corporate
objectives- A retail industry........................................................................................................8
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................10
3.1 Introduction.........................................................................................................................10
3.2 Type of investigation...........................................................................................................10
3.3 Research approach..............................................................................................................11
3.4 Research philosophy...........................................................................................................11
3.5 Data collection....................................................................................................................11
3.6 Sampling: ...........................................................................................................................12
3.7 Data anaysis: ......................................................................................................................12
3.8 Ethical consideration:..........................................................................................................13
3.9 Reliability and validity:.......................................................................................................13
3.10 Research Limitation: ........................................................................................................13
4.1 Introduction.........................................................................................................................15
5.1 Conclusion ..........................................................................................................................27
5.2 Recommendation.................................................................................................................28
REFERENCES..............................................................................................................................30

Appendix .......................................................................................................................................32

CHAPTER 1- INTRODUCTION
1.1 Overview
A policy is known as the predetermined course of action which is established in order to
provide the guide to business strategies and objectives. As it can be stated that it is directly
linked to the vision of an organisation and its day to day operations. Policies within an
organisation play the significant role as it assists in accomplishing the corporate objectives.
Basically, business policy leads to encouraging individual productivity in an organisation
(Lawrence and Weber, 2014). The present research is based on determining the role of business
policies in order to achieve stated corporate objectives for the retail-based company in the UK.
There are many organisation in the UK who make policy for accomplishing the aims and
objectives. As there is the direct link between the corporate objectives and its policies. Asda
company is one of the leading retail company in the UK which sets different types of policies
based on its corporate objectives.
Research problem
The business policy has proved to be effective for the organisation in order to accomplish
the objectives of the firm. There are different areas in an organisation where company develops
objectives such as profitability, reputation, and contribution to society, contribution to employees
etc. Therefore for accomplishing this objectives company need to make policies so that it can
easily gain success. It is important for the firm to make improvement in its policies regularly so
that it can easily survive in the competitive market.
Chapter structure
At the time of investigating the current topic, the scholar needed to adopt a sequential
pattern by adhering the well-defined and accurate structure. The dissertation structure in which
different chapters will be cover is as follows:
 Chapter 1: Introduction – In this chapter detail information will be provided related to
the topic which is selected for the research. It includes an overview of the study and To
understnad the importance of business policies for an Asda company. At the end of this
chapter importance of the research topic and research tools and techniques will be
discussed
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 Chapter 2: Literature Review – In the second section the understanding will be
developed related to the concept of restorative justice. Further the link between business
policy and corporate objectvies will be analysed. At last, the impact of business policies
for accomplishment stated corporate objectives of Asda company will be evaluated.
 Chapter 3: Research Methodology – Different tools and techniques which will be used
for the present research will be discussed. Along with this, validation of the methods
which will be used is provided. Further, this chapter will cover limitation and ethical
consideration and resources which are used by the researcher.
 Chapter 4: Data Analysis and Findings – All the gathered information will be analysed
in section 4.
 Chapter 5: Conclusion and Recommendations – Conclusion will be provided in this
chapter on the basis of collected data. Further, suggestion will be given.
Focus and Purpose
The present research will focus on different types of policies which help company in
accomplishing the aims and objectives of the firm. There are different type of objectives of the
firm which is need to accomplish on time. Therefore, for this purpose of implementing different
policies within an organisation help in gaining success. The purpose of the present dissertation to
understand different types of polices and implement them within the organisation in order to gain
success.
Aims and objectives
Aim
To determine the role of business policies in order to achvie stated corporate objectives
for retail based company in the UK – A study of Asda
Objectives
With the given aim, the following are the objectives prepared for the present study:
 To understnad the importance of business policies for an Asda company.
 To analyse the link between business policy and corporate objectvies.
 To evaluate the impact of business policies for accomplishment stated corporate
objectives of Asda company.
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 To recommend strategy for improving the business poicies for accomplisng corporated
objectives successfully.
Research question
Formulation of research questions is an important requirement as it helps in building a
strong framework for the research. For the present research, various research questions have
been formulated which are as follows:
 What are the importance of business policies for Asda company.
 What is the link between business policy and corporate objectvies.
 What is the impact of business policies for accomplishment stated corporate objectives of
Asda company.
 What are the strategies for improving the business poicies for accomplisng corporated
objectives successfully.
Framework and analysis Design of research– Explanatory research design will be used in the study. This design
will help in getting rich and meaningful information about the topic under study. Research approach – Inductive approach will be used in the present research study. This
will consist of focusing on moving from specific to general (Fiegen, 2010). Research philosophy – In the present research, interpretivism philosophy will be used. Techniques of research – In the present research, both qualitative and quantitative
methods of research will be used. Method for data collection – The present research on analysing the impact of social
media advertising on customer attitudes, both primary and secondary data collection
techniques will be used. Collection of primary data will be done by using survey method.
A survey will be conducted and questions will be asked from 10 manager of Asda
company. collecting secondary data, various sources such as journals, books, website on
the company, online articles will be used. A thorough study of the literature works done
by different authors in books, journal articles etc. will form the basis of the secondary
data collection. Sampling technique – The sample selection for this study will be of probabilistic nature.
With this, every unit in the population will have an equal chance of being included in the
study by the researcher. Random sampling will be used for selecting 10 manager from
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