International Business Assignment : Kopitiam Investment Pte Ltd
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Added on 2021-04-24
International Business Assignment : Kopitiam Investment Pte Ltd
Added on 2021-04-24
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Running Head: International business1Project Report: International Business
International business2Executive summaryThis report has been prepared to evaluate the feasibility of Singapore Company, Kopitiam Investment Pte Ltd into Chinese market. The report evaluates all the related factors such as legal factor, environmental factor, product and service factor, marketing factor, business strategies, finance factor etc of the company to identify the performance and the position of the company in Chinese market. It evaluates that whether it is possible for the company to set its business into china market or not. The report includes all the feasibility analysis on the china market and the process of the company to enter into china market. It explains that the performance of the company would be quite better in the company. The reports also concentrate on some new strategies and plans which should be prepared by the company before entering into the china market. The report includes the industry description, company description, product factor, legal factor, strategies, evaluation, feasibility etc.
International business3Contents1.Industry business description...................................................................................51.Company description...............................................................................................61.1Type of business...............................................................................................61.2Legal structure..................................................................................................71.3History, mission, goals and objectives.............................................................71.4Company principals..........................................................................................82.Products and services factor....................................................................................82.1Product and service analysis.............................................................................82.2Customer profile and demand analysis...........................................................102.3Competitive situation......................................................................................103.Environmental factors............................................................................................113.1Host country business climate........................................................................113.2SWOT analysis...............................................................................................123.3Government constraints..................................................................................133.4Laws regulations and administration practices...............................................144.Business strategies.................................................................................................144.1Product positioning.........................................................................................144.2Pricing strategies............................................................................................154.3Distribution and logistic.................................................................................164.4Promotion and advertising..............................................................................164.5Estimated sales and sales mix.........................................................................184.6Production strategies......................................................................................195.Financial planning..................................................................................................19
International business45.1cost analysis, funds and cash flow..................................................................205.2Project profit and loss account.......................................................................215.3Other financial statements..............................................................................226.Management consideration....................................................................................256.1Personnel and sales force factor.....................................................................256.2Business advisers............................................................................................266.3Contingency plans..........................................................................................267.Conclusion and recommendations:........................................................................26References:.....................................................................................................................28Appendix.........................................................................................................................32
International business51.Industry business description Kopitiam group is running its business in hospitality industry in Singapore. Hospitality business covers numerous businesses which focus on the money. Few of the categories of hospitality industry of Singapore are as follows:Travel – Trains, flights, rental cars and bussesHotels- Beds, motels, rental condos and breakfastsFood and beverages – Bars, restaurants and cafesEntertainment – Movies, sports and theatresTourist attraction – Museum, historical sites and parkAs immense businesses are involved in the industry so, the hospitality industry is a large revenue market in Singapore. There is little unique business in Singapore hospitality industry such as medical tourism where people visit to the country for medical purpose. The medical tourism is one of the largest hospitality markets in Singapore. Though, Singapore is not a big country and the population of Singapore is dense. But the Singapore has several zoos, universal studios, museum, Buddhist temple and flower gardens and natural tree. The food, hotels and cafes of Singapore are also luxurious (Jie et al, 2014). The current report of Singapore explains that the Singapore has 400 hotels and still they are building new. It is a small island in an ocean and enhance, the sightseeing of the country is quite better. The culture of the country also attracts the tourism. Its central locationmakes it a better destination for the tourist and visitors. The hospitality industry is also performing well at international level. It has been evaluated that the current position of hospitality industry is quite better and thus the firms are diversifying their market and new investors and ventures and investing their amount in the industry. The given report explains about the Kopitiam group and its diversification policy in China market (Jianrong et al, 2014). It briefs that how the company could diversify its market into china market and what is the feasibility of entering into china market. 2. Company descriptionThe Kopitam group is currently running its business in Singapore market and followingis the information about the company:
International business62.1Type of business:Kopitiam Investment pte limited is a private limited company. Private limited comapny is a company that is privately owned and held by a small business. The member’s liability of private limited company is only limited to the invested amount or the shares which are respectively held by them. A private limited company could not trade its shares in public market. Though, the Kopitiam shares are not traded in the market and only few relatives, friends and family members are holding the shares of the company. Though, the company is trying to diversify its market in china and company is planning to Joint venture with a local company in china. The study on Kopitiam Investment Pte limited and its joint venture with a local company in china market explains that the company would enjoy various pros of joint venture in china market (Our company, 2018). The main advantage of joint venture is that it helps the company to grow faster, generate greater profit and increase productivity of the company. It would offer various attractive options to the Kopitiam Investment pte limited in china market. The company should invest 51% in the joint venture. 1.1Legal structure:The legal structure of the company has been evaluated and it has been found that a joint venture is required to register itself in the comapny registrar office. Joint venture is a form of FIE (foreign invested enterprises). A company is required to follow few steps to jointventure with a local company in china. Basically, there are few stages to register a firm and start a joint venture company. The steps are as follows:A letter of intent which should be signed by the partners Joint venture nameJV contract and AOAPre approval from NDRCApproval from some other ministries Obtain a certificate from MOC (Howell, 2017)After licensing certain formalities such as tax authorities, technical supervision, bank account, administration of foreign exchange, certificate form bureau of statistics etc.
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