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Project Report On Tribute Ltd - Nostalgia Marketing Concept

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Added on  2020-02-03

Project Report On Tribute Ltd - Nostalgia Marketing Concept

   Added on 2020-02-03

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TRIBUTE LTD
Project Report On Tribute Ltd - Nostalgia Marketing Concept_1
Table of Contents
Project Report On Tribute Ltd - Nostalgia Marketing Concept_2
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INTRODUCTIONIn the present era, music industry is growing continuously and it assist in generating thenational income of the UK. This industry has contributed the GDP of 4.1 billion to the grossvalue added. In the present era, the musician, artist, songwriter are the biggest contributor whoassist in generating the national income of the UK. As per the research it has been founded thatthese mentioned people generated the turnover of 2GBP billions of 2.7 GBP billion in the2015.AS per the given case study, Tribute Ltd is the small sized organisation deals with themusic and singing (Anderson and et.al., 2016). It invites the artist and promote them for theeffective performing. The cited venture has recently appointed Jonnie Jones who plays a guitar,write songs and plays music. As per the given case scenario, Jonnie Jones who plays a guitar wasappointed as the Hendrix's tributes artist who was the world famous guitarist and singer and alsoappreciated by the awards in the music industry many time\for his unforgettable and ultimateperformance. Now Tribute Ltd has decided to promote the album of Jonnei's so as that it lookingfor the nostalgia marketing concept. This is a unique concept of marketing which is used topromote the product and services in the market and attract the large number of customers in alimited time. The following project report provides a depth knowledge and understanding aboutthe nostalgia marketing concept and its impact on the company image in the market. In additionto this, following report also defined the systematic analysis of the data of the company and itsfinancial techniques which is used to make the decision about the business.TASK 1Analysis of the nostalgia marketing, role of internet and senior citizen music market In the present era, music industry is continuously growing because all age of people likechildren, young, and old age prefer to listen the music in their ideal time. In the UK, the presenceof music in the senior citizens and younger age is different. As per the reserve it has beenfounded that younger age of people prefers to listen music in the duration of walking, driving,exercising, rehabilitation and other activities. On the other hand old age people prefers to listenthe music at the time of worshipping and exercising because at that time music assist them inenhancing physiological arousal and improve the subject experience (Berman and Wang, 2017).The old age people mostly prefers to listening tribute music, songs and albums. In the UK, seniorcitizens has a sizeable population in the economy which makes it essential for the marketers to1
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