EXECUTIVE SUMMARY This study has highlighted that, The project selection is an effective process which helps in accessing the project idea with utmost priority. The project management of “Apple” will opt for “Prince 2” which helps in continuous growth and improvement of the project.It helps in ensuring the feasibility, accountability and reliability of the project to attain desired task in an effectiveandefficientmanner.Prince2methodologyhelpstopersistentlyimprovethe performance, oversee risk, enhance customer experience, value for money, empower business change and support business outcomes. Cost Management is an effective process which helps in effectively planning, managing, controlling and monitoring the budget of the Apple corporation. Cost Management helps in resource planning, cost estimating and cost budgeting which helps in reducing cost variance and achieving desired task in an efficient manner. Funding mainly focuses onEquity finance and Debt finance to acquire resources which leads to long term growth and development. Apple corporation focuses on raising capital through investors by giving them, shares. It leads to large raise of funds for future growth and expansion.Apple corporation must invest in this project because NPV of project is positive. This is a profitable investment. Debt financing will be an effective option to finance the company. Apple will focus on refinancing with the help of debentures and bonds.
Table of Contents EXECUTIVE SUMMARY.............................................................................................................2 INTRODUCTION...........................................................................................................................4 1. Project selection......................................................................................................................4 2. Cost Management....................................................................................................................4 3. Funding...................................................................................................................................5 4. Implementation and winding up..............................................................................................5 a.) ) Current equity capital issue, raise equity capital, Apple share price in 2019 and why has this happened...............................................................................................................................6 b. i) Future Cash flow.................................................................................................................6 iii.) Assessment of investment in this project.............................................................................7 iv.)The cheapest way to finance...............................................................................................7 CONCLUSION................................................................................................................................7 REFERENCES................................................................................................................................8
INTRODUCTION The first part of the study will highlight project selection, cost management, findings and implementation and winding up. This study helps in tracking the progress of the program which leads to higher productivity for the business. The other part of the study will evaluate share price, NPV which will help in effectively examining the project report effectively and efficiently. PART A 1. Project selection The project selection is an effective process which helps in accessing the project idea with utmost priority. Project selection helps in measuring the positive results of the project. It is an effective process which helps in selecting the right project which leads to accomplishment of desired goals and objectives (Burtonshaw-Gunn, 2017). The project management of “Apple” will opt for “Prince 2” which helps in continuous growth and improvement of the project. Prince 2 method is an effective method which helps in dividing project in a controllable and manageable stage (PRINCE2 benefits, advantages and disadvantages. 2019). Prince 2 method helps Apple to interpret whether project is viable, desirable and achievable.Prince 2 methodology is an effective process which helps in productivity, flexibility and transparency. It is an effective approach which provides systematic approach to carry out a particular project.(Hinde, 2018.)This method helps in adapting to the dynamic changing environment. It helps in ensuring the feasibility, accountability and reliability of the project to attain desired task in an effective and efficient manner.Prince 2 methodology helps to persistently improve the performance, oversee risk, enhance customer experience, value for money, empower business change and support business outcomes (Sadgrove, 2016). 2. Cost Management Cost Management is an effective process which helps in effectively planning, managing, controlling and monitoring the budget of the Apple corporation. This is an effective strategy which helps in managing the income and expenditure of the business. This helps in managing the finance of the company by allotting cost to each activity which eventually reduce the risk of going over the budgeted plan. It helps in setting the baseline to make sure that the project is based on the set budget. Cost Management helps Apple corporation in controlling cost, reducing
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cost, ascertaining of profit and cost attached with each activity (Cagliano, Grimaldi and Rafele, 2015). Cost strategic management helps in effectively analysing the long term and short term profitability of theApple corporation. It helps in effectively managing the expenses of the company (Cost Management explained in 4 steps,2019).Cost Management helps in resource planning, cost estimating and cost budgeting which helps in reducing cost variance and achieving desired task in an efficient manner. Cost Management enhance the performance of the project which helps in effectively evaluating the cost assigned to each project in an effective and efficient manner to reach higher sustainable growth. This leads to minimization of risk, lower level of losses and higher profitability. 3. Funding There are wide range of funding that are available which helpsApple corporation to acquire resources: Debt finance:Debt finance is an effective process which helps in raising money through third party, which mainly includes credit union, bank, building society, bonds, bills, debentures, etc. Debt financing is an effective strategy to pay interest on debt. Debt finance is also known as financial leverage. This leads to higher interest rates the loans. The creditors has to pay interest on the amount of loan. This is an effective funding option to raise capital from the market and return within the stipulated period of time (Kerzner, 2017). Equity finance:Equity finance is an effective method of raising capital or funds by selling the shares of the organization. This is an effective source which helps inself- sourcing within the business.There are various equity stock which can be divided into share capital, preferred stocks, capital surplus, retained earnings, treasury stocks, reserve, stock options, etc. The investor invest in the shares of the company to gain profit and dividend in return within stipulated period of time. The organization sell shares of the company to investors and raise funds. The investors of the company gain huge return and profits without any interest charges. 4. Implementation and winding up Apple corporation focuses on choosing the best strategy which helps in higher sustainable growth, operational efficiency and accomplish of the project in a timely and optimum manner. Filling the gaps between formulation of plan and idea leads to implementation of the project in an effective manner. p[roper integration of new and advanced digital technology helps in
implementing and accomplishing of the project on a timely manner. Effective teamwork and coordination between all the departments helps in implementing the project in a systematic manner. Proper synchronization of the activities in the organization helps in attainment and accomplishment of the project on a timely basis (Lock, 2018).It also focuses on managing interpersonal issues and resolve them quickly. Apple corporation focuses on keeping team motivated. Use of effective software and tools to accomplish the set target and wind up the projectbyeffectivelyaccomplishingthesettarget.Completingtheprojectondeadline successfully on a stipulated set budget helps in achieving the set target of the project. In case the project has not achieved the set target and it has any deviation then necessary action must be taken to achieve the desired goals. PART B a.)) Current equity capital issue,raise equity capital, Apple share price in 2019 and why has this happened. Apple corporation focuses on raising capital through investors by giving them, shares. It leads to large raise of funds for future growth and expansion. Price cut for iPhone has led to lower profit margins for the company.The price cut down of 20% in China led to decrease the share prices of the company. Apple corporation has lost 23% of market share due to higher competition and price of the the iPhone has led to shift of customers to their competitors. b. i) Future Cash flow Year01 to 34 ∆NR-1.801.80 ∆OpEx-(0.36)(0.36) ∆EBITDA-1.441.44 ∆D&A-(1.00)(1.00) ∆EBIT-0.440.44 (1-t)i.e (1-.30)-0.130.13 ∆NOPAT-0.310.31 ∆D&A-1.001.00 ∆CFO-1.311.31 ∆CapEx(5.00)-- Working(5.00)1.311.31 Cap Reccovered in the last year--0.03
Salvage--2.00 Value1.003.170.68 ∆FCF(5.00)4.482.28 ii.)NPV of the project YearFuture Cash Flows 0(5.00) 1 to 34.48 42.28 NPV1.76 iii.) Assessment ofinvestment in this project. Apple corporation must invest in this project because NPV of project is positive. This is a profitable investment. iv.)The cheapest way to finance. Debt financing will be an effective option to finance the company. Apple will focus on refinancing with the help of debentures and bonds. CONCLUSION From the above study it has been summarized that, Apple corporation must focus on using strategic plan like Prince 2 to manage project.Apple corporation focuses on raising capital through investors by giving them, shares. It leads to large raise of funds for future growth and expansion. Apple corporation must invest in this project because NPV of project is positive.
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REFERENCES Books and journals Burtonshaw-Gunn, S.A., 2017.Risk and financial management in construction. Routledge. Sadgrove, K., 2016.The complete guide to business risk management. Routledge. Cagliano,A.C.,Grimaldi,S.andRafele,C.,2015.Choosingprojectriskmanagement techniques. A theoretical framework.Journal of Risk Research.18(2).pp.232-248. Lock, D., 2018.The essentials of project management. Routledge. Kerzner, H., 2017.Project management metrics, KPIs, and dashboards: a guide to measuring and monitoring project performance. John Wiley & Sons. Hinde, D., 2018.PRINCE2 Study Guide: 2017 Update. John Wiley & Sons. Online PRINCE2benefits,advantagesanddisadvantages.2019.[ONLINE].Available through:<https://www.knowledgetrain.co.uk/project-and-programme-management/ prince2/prince2-benefits> CostManagementexplainedin4steps.2019.[ONLINE].Available through:<https://www.costmanagement.eu/blog-article/198-cost-management-explained- in-4-steps>