BBC's Digital Media Initiative: A Project Risk Assessment

BBC’S DIGITAL MEDIA
INITIATIVE
A Project Risk Assessment

TABLE OF CONTENTS
• Introduction
• Aims and Objectives
• Retrospective Research
• Risk Management Methodology
• Internal Risk Factors
• External Risk Factors
• Risk Assessment
• Risk Identification and Analysis
• Risk Register
• Risk Evaluation
• Conclusion
• References

INTRODUCTION
The BBC Corporation has been operating as a broadcasting company
since year 1920. With changing times, it has evolved itself in all
aspects i.e. technological as well as other trends. In this report,
evaluation of the implementation of Digital Media Initiative in the
company is being evaluated and the causes behind the failure of such
implementation has been identified and analyzed. The report will also
carry a risk assessment process where the system at BBC Corproation
will be evaluated and appropriate analysis will be presented using a
risk assessment methodology and different stages of it.

AIMS AND OBJECTIVES
The lack of implementation of the DMI led to the failure
of the project and conducting of a project risk
assessment. The objectives of this assessment will be:
• The impact of ineffective integration of objectives of the
company with the DMI project and the issues that have
arisen.
• Improve correct budget estimation and forecasting to
decrease over expenditure.