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Project Simulation Report- Abacus Ltd

   

Added on  2020-03-28

32 Pages3349 Words64 Views
PROJECT SIMULATIONREPORT

Executive SummaryThe Project Simulation Report for a bicycle firm named Abacus Ltd is evaluated and presented. The management of meeting are estimated based on the MultiPlayer Simulation. The objective ofthis report is to provide a Project Simulation Report, where the SWOT analysis of the firm is evaluated. Marketing strategy is analyzed for Abacus ltd. The implementation and simulation forimproving the stakeholder’s value is determined. The SHV results is obtained. The simulated screenshots is provided for a clear picture.

Table of ContentsExecutive Summary...................................................................................................................................11.Introduction.......................................................................................................................................11.1.Company overview........................................................................................................................11.2.Strategic Planning..........................................................................................................................12.SWOT Analysis..................................................................................................................................13.Market Analysis.................................................................................................................................24.Implementation..................................................................................................................................25.Evaluation........................................................................................................................................115.1The Year Ahead Report..............................................................................................................115.2The Market Research Report.....................................................................................................126.Meeting Minutes..............................................................................................................................167.Conclusion........................................................................................................................................29References................................................................................................................................................29

1.IntroductionBusiness simulation is a kind of simulation which is mainly used for the Businesseducation, business training and analysis. The simulation could be scenario-based or numeric-based simulation. Most often, the business related simulations are mainly used for the businesseducation training and business development. The objective of this report is to provide a Project Simulation Report, where the SWOTanalysis of the firm will be evaluated. The implementation and simulation for improving thestakeholder’s value will be determined. The SHV results will be obtained. The simulatedscreenshots will be provided for a clear picture (Barnet, 2017).1.1Company OverviewAbacus Ltd is a bicycle manufactures, bikes have unique style and ethos that are createdwith passion. The aim of the company is to produce a quality base bikes for an enthusiastic ride.Apart from this, its goal is to attain the position of a finest bike manufacturers, in the market.1.2Strategic Planning of the FirmMissionAbacus Ltd confers to produce products that solely are devised for the requirement of thecustomers. Lot of choices are to be done for the customer requirement, it can be irresistible toconclude the desire fixtures that prevails the best.VisionOur vision is to produce quality service to the customers to attain the customer satisfaction. Italso has the vison for stimulating the cycling culture and life style. Company Structure Abacus Ltd bike are marketed in almost all countries. General Director: LucaManager: JoaoSecretary: Melissa1

2.SWOT Analysis Strengths1.The bicycles are developed or designed by athletic coach and by specializedbicyclists. Thus, the bicycles are much efficient and follows the kinesiology.2.They use more effective technological tools for testing the products.3.It offers high quality bicycles.4.It maintains the public relations.5.It has good advertising strategy.Weakness1.New entrants in the market, can increase difficulties for the firm.2.In the initial two years, only limited bicycles are available.3.The products are highly professional, for normal people.Opportunity1.It has a chance to be a leading producer of Bicycle and takeover the market. 2.Use of innovative technology, to improve the production of bicycles. Threat1.Direct movements of opponents are a threat for the company.2.The product’s price is costly, for the firm to produce (Bakouros and Kelessidis, 2000).3.Market AnalysisAbacus Ltd represents the bicycle industry in the capitalist economy. Consumers in this market are able to buy the bicycles as per their need. Abacus Ltd include three types of section inthis market they are Low cost Youth bikes (YY), mid-ranged mountain bikes (Adv5) and the high cos road bikes (RR). Owing to the competitive nature of the market economy, the local manufactures are able to produce only one segment that is mountain bike section.2

4.Implementation Implementation includes the Industry benchmark report, market summary of the productsand minutes for the company Abacus Ltd from the year 2016 to 2021. The following screen shots gives the implementation process (Kwak and Ingall, 2017).3

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