Case Study about Strategic Management 2022

Project:
Strategic Management of the company ‘X’
Structure of the project
This project aims to study the strategic management of your selected company ‘X’. It
includes three main parts:
- Part 1: Assignment 1= Environmental scanning & strategy formulation.
- Part 2: Assignment 2= Strategy implementation.
- Part 3: Assignment 3= Evaluation and control.
Description of the company ‘X’
- It is a company from your choice;
- From real national or international market;
- It is publicly traded company;
- Produces and commercializes more than one product;
- Sufficient information about the strategies of the company, its functions, structures
and product lines are available;
- This company should have at least one partnership with other company (es) (alliances,
joint venture, arrangement...).
Note.
If you face any ambiguity regarding the choice of the corporation, kindly feel free to ask
more clarification from your instructor.

Assignment 2: Part 2 of the project
Strategy implementation
Learning outcomes:
1. Understand the contribution of various functional areas e.g. production,
marketing, purchasing and supply management to the overall well-being
of the organization (Lo 1.2.)
2. Gain insights into the strategy-making processes of different types of
organizations (Lo 1.7)
3. Identify appropriate strategies for different situations (Lo 3.1).
Assignment Questions (5
Marks)
Consider the same company ‘X’ that you have already used in assignment 1 and answer the
following questions
1. Describe the roles of directional, marketing, operations and human resource
strategies in the overall well-being of your selected company. (2 marks)
2. Classify the products of your selected company based on the BCG matrix. (fill out the
table in the answer sheet) (1 mark)
3. Describe at least one partnership that your selected corporation has with other
company (es). Is it successful? Justify. (1mark)
4. Describe the structure of your selected company. (1 mark)

Assignment Answers:
1. Describe the roles of directional, marketing, operations and human resource
strategies in the overall well-being of your selected company. (2 marks)
Answer:
Directional Strategy can be defined as the game plan where Tesla motors makes decision
and implements business growth. It ultimately result in overall increase in profit along with
accomplishment of certain goals and objectives (Chen & Perez, 2018). Tesla Motors come up
with own directional strategies which focus on work and scope of each business.
Tesla stand out to be an innovative organization which aims in building technology
platform. The organization does not only sell cars but also have an infrastructure which is
needed for supporting the operation. This is completely built a network of superchargers,
station for battery swapping and lastly service station (Thomas & Maine, 2019). Tesla is
completely back on track to provide complete autonomous driver capability. Tesla focused on
producing much cheaper model like S sedan which ended up being wining every big award.
Tesla focus on three major areas like driven by technology, reputation of Tesla and
diversification of business.
Tesla motors aim to implement ten major practices which address the major objectives.
These strategic decision areas need operation manager for maintaining some of the best
practices. It merely aims in ensuring complete streamline, operational effectiveness and high
production in the firm (Dibble, 2018). The technological innovation at Tesla aims comes up
with innovative goals which supports and is completely based on operation management.