Establishing Retail Market in India: Challenges and Opportunities

This presentation discusses the challenges and opportunities of establishing a retail market in India. It explores the retail market of India, the outcomes of entering the Indian market, and the challenges faced by companies. The presentation also covers marketing strategies, market segmentation, and the impact of entering the Indian market.

Project Structure

Introduction
 To stay competitive within a market, it is essential for the company to make strategy and
deliver the best outcome.
 In the same way, current report is based upon the Morrison who is planning to establish
the unit in India.

Objectives
 To determine the retail market of India
 To examine the results generated after establishing retail market in India.
 To ascertain the challenges which a company face while establishing into other country

How the objective many attain
 These objectives are met with the help of secondary study in which different and relevant
books and articles are used which in turn leads to attain the define aim and objectives.
 Further, by applying model and theories, scholar also attain the define aim such that for
market segmentation, STP model is used which in turn assist to examine the market
segmentation for the company.

Background
 Morrison is one of the top retail company in UK and it is planning to establish the
business in India because it is a developing country and by offering the product in Indian
market at low rate will be beneficial and this in turn assist to sustain a brand image as
well.
 Therefore, with the help of secondary research, scholar determine the feasibility of
entering in Indian market.

Literature review
 Retail market of India
 Retail industry is reached by US$950 billion in 2018 and it is also expected to reach at
US$1.1 trillion

Continue…
 Outcome generated when company is establishing into India
 Sales increases
 Learn each other culture Learn
each
other
culture
Gain
new
opportu
nities
Sales
increase

Continue….
 Challenges face by company while establishing in new country
 Language barrier
 Promotional challenges
 Complying laws and regulation Challenges face
by company
Language
barriers
Promotional
challenges
Complying
laws and
regulation

Marketing strategy
 Competitive advantage
 Market segmentation
 Market existence

Conti…
Market segmentation-
 It is procedure of dividing or separating a specific market of
potential buyers into segments or units, based on varied
characteristics.
 Segments created are composed of people who can respond similarly
to marketing tactics and who share traits such as needs, locations or
similar interests.
 Morrison before entering into Indian market identifies target market
and segment consumers based on particular factors.
 They can use demographic and geographic market segmentation that
is appropriate for company and its new business plan. Most people
in India purchase products or use services according to their age and
income source.

Conti…
Market existence-
 In general parlance, by market is meant a location where products or services are sold and
bought at wholesale and retail prices.
 Further, it conduct that for existence of a specific market, sellers and consumers need not
personally meet each other at specific place.
 In Indian market, when Morrison entre they can get many benefits.

Impact analysis
Positive effects
 From the analysis it has been analyzed that expanding in India would be seen as beneficial and
profitable for Morrison’s as retail sector acts as key role in the growth of economy in this country.
 It has also been determined that India is the fastest and largest growing country in terms of retail
sector around the world.
 However, the graph of retail industry has increased in the previous year’s & is predicted to rise in
future as well which in turn increases the level of competition within industry that may cause an
entrant threat to Morrison.

Continued
Negative impact
 Moreover, the company also faces several challenges that impose a
negative impact of bringing business operation into India.
 An entity faces language barrier and is required to follow Indian
laws and legislations that are found as very complex with various
precincts.

Constraints
 Arranging finance
 Finding location
 Approval of government
 Resistance from the local business
 Resistance from local people

CONCLUSION
 The above report concludes that by establishing business into India,
Morrison would be achieving high capture of market which in turn
would help the company in achieving higher amount of revenue &
profits. This will also helps the firm in improving the financial state
of an entity and attaining a growing success in the market.
 It will also reflect positive effect on the overall economy of India
by way of benefitting from the currency exchange rate increase as
value of pound is greater than Indian rupees.

References
 Das, R., 2018. Glimpse of retail market in India. Asian Journal of Multidimensional Research (AJMR). 7(3). pp.54-62.
 Kavita, A., 2017. Case Study: Effectiveness of CRM strategies in global era (with special reference to retail markets of India). Advances
in Management. 10(9). p.14.
 Bennett, D. and Yin, W., 2019. The market for high-quality medicine: Retail chain entry and drug quality in India. Review of Economics
and Statistics. 101(1). pp.76-90.
 Banerjee, M. and Mishra, M., 2017. Retail supply chain management practices in India: A business intelligence perspective. Journal of
Retailing and Consumer Services. 34. pp.248-259.
 Srivastava, V., Srivastava, M.K. and Singhal, R.K., 2018. Challenges For Organized Retailing In India..
 Ayodeji, O.G., Kumar, V. and Kumar, S., 2020. Online retail in India: a comparative analysis of top business players. International
Journal of Indian Culture and Business Management. 20(3). pp.359-384.
 Avhad, S.M. and Yadav, R.R., 2020. Introduction to retail and retail in India.
 Haggard, D. L. and Haggard, K. S., 2018. The impact of law, religion, and culture on the ease of starting a business. International
Journal of Organization Theory & Behavior.
 Lerskullawat, A., 2018. Financial development, financial constraint, and firm investment: Evidence from Thailand. Kasetsart
Journal of Social Sciences.

Thank You