Establishing Retail Market in India: Challenges and Opportunities

Project Structure

Introduction
 To stay competitive within a market, it is essential for the company to make strategy and
deliver the best outcome.
 In the same way, current report is based upon the Morrison who is planning to establish
the unit in India.

Objectives
 To determine the retail market of India
 To examine the results generated after establishing retail market in India.
 To ascertain the challenges which a company face while establishing into other country

How the objective many attain
 These objectives are met with the help of secondary study in which different and relevant
books and articles are used which in turn leads to attain the define aim and objectives.
 Further, by applying model and theories, scholar also attain the define aim such that for
market segmentation, STP model is used which in turn assist to examine the market
segmentation for the company.