Online Medicine Store

This business development plan focuses on launching an online medicine store named 1mg. It discusses the rationale for the business idea, the benefits of online pharmacy, and the impact on customer satisfaction. The plan also includes a literature review on the online pharmacy industry and the feasibility of the business model.

Business Development
Plan
Table of Contents

Table of Contents.................................................................................................................................
Title- Online Medicine Store (Enhancing every possible Online Services/options/facilities to the
customers).............................................................................................................................................
Introduction..........................................................................................................................................
Over all coherence/justification...................................................................................................5
Rationale for the business idea....................................................................................................6
Scenario Chosen..........................................................................................................................6
Clear aims and objectives............................................................................................................7
Background to subject area..........................................................................................................7
Structure of the Project................................................................................................................8
Literature Review...............................................................................................................................
Secondary research data about industry size...............................................................................9
Competitive Analysis.................................................................................................................10
Marketing mix of Online Medicine Store (1mg).......................................................................12
Segmentation.............................................................................................................................14
Targeting....................................................................................................................................15
Positioning.................................................................................................................................16
Business Canvas Model.............................................................................................................16
RESEARCH METHODOLOGY....................................................................................................
Aim & Objectives......................................................................................................................20
Research methods......................................................................................................................20
Qualitative- ‘..............................................................................................................................21
Quantitative-..............................................................................................................................21
Survey techniques......................................................................................................................21
Primary/secondary market research...........................................................................................22

Feasibility...................................................................................................................................22
Secondary Market Research......................................................................................................24
Research limitations...................................................................................................................26
Clear presentation of results based on the strategic analysis/Findings from data collected
(Primary / Secondary data).....................................................................................................29
Appropriate analytical interpretation of results.........................................................................29
CONCLUSION AND RECOMMENDATION..............................................................................
Conclusion.................................................................................................................................35
Recommendation.......................................................................................................................37
References.........................................................................................................................................

Title- Online Medicine Store (Enhancing every possible Online Services/options/facilities to the
customers)
Introduction
Over a few decades, way of conducting business at both national and international market is
specifically changing because of ample number of reasons like technology, current trends and
many more other aspects. In present context, technology has played an important role of
changing be overall scenario of delivering necessary products and services to the customers
(Guiñazú and et. al., 2020). Many of the business organisations are changing their way of
performing business from traditional approach of offering customers with different services from
store to online services. Another reason that came in front is pandemic or outbreak of disease
which led many organisations to start performing business through online sources. A fresh
example that can be given in present context is outbreak of Novel Corona Virus, which has not
only became the reason for many of the lives to end but it has also led the whole world to face
financial crisis. In order to perform business in these circumstances and to keep the overall
business run in much more safer way in near future it is required to focus on these pandemic
situations that may take place. Here, it has been analysed that online business can be considered
as a safer and secured way of performing selling and purchasing different range of products and
services. This will not only help a business organisation to earn maximum profits but it will also
focus on different elements like social distancing and so on (Wahyudin and Azali, 2020). The
business idea which has been taken into consideration is online medicine store which will be
delivering every single possible service along with the options and facilities to the customers in
relation to medication. This online application and website will be named as 1mg, which will be
delivering medicines along with all the different medical related facilities to the customer at their
home only.
Over all coherence/justification
In past few years, it has been analysed that online business took rise much more effectively
than the organisations that are still performing business from traditional way like physical stores
and so on. Taking into consideration of online business will not only reduce the time taking
process of visiting a physical store and then after that purchasing it, but it will also deliver the

benefit of social distancing. Outbreak of Corona Virus locked down most of cities of the world
which impacted negatively on business and financial conditions as well, but it was the online
services that work continued as there was no connection in between company's employees and
customers. Therefore, it is pretty much clear and justify that future of business belongs to online
market is it will save both time and money along with considering different aspects outbreak of
any disease. On the other hand, the products like medication that will be provided to the
customers at their home even the boxes delivered by the delivery guy will be sanitized so that no
infection of any sort of contagious diseases can take place (Kumar and et. al., 2020).
Rationale for the business idea
One of the primary reason that came in front of launching the online medical store is that it
will help customers to reduce some of the time taking processes like reaching to the store, help
customers to stay safe from different pandemics like Corona Virus and many more. Including
this, some of the other benefits of launching the new online application and website named as
1mg are: worldwide access, 24 hours every day, 7 days per week, improved customer
administration through more noteworthy adaptability, cost savings, quicker conveyance of items,
expanded demonstrable skill, less paper squander, chances to deal with the business from
anyplace on the international market. Clients may want to visit 1mg’s site to get some answers
concerning the items and administrations, rather than visiting face to face. They will likewise
hope to see 1mg site address and online applications name and email on business cards and other
special materials. Therefore, these are said to be some of the crucial reasons behind adopting the
business idea of online medical store as this will not only reduce the cost but it will also reduce
the time taking processes of reaching to a physical store and so on. Away with this, there are
many researchers that has identified some of the unique benefits of launching and online
business than the conventional pharmacy (Wang and et. al., 2020).
Scenario Chosen
Business Idea:
Scenario that has been taken into consideration is the online pharmacy store, which will be
delivering all the possible medical related services to the clients. Rather than opening a
conventional pharmacy, it can be said that online medical store will be offering customers with

ample number of benefits like it is convenient, cost-efficient, time saving and it is also
supporting social distancing which is one of the crucial way of reducing present outbreak of
Corona Virus. Therefore, it is feasible because it will be delivering safe and secured environment
for the customers because they will be we purchasing medication from their home only with the
help of online application or website of online medical store named as 1mg. Away with this, it
can be said that business idea of online pharmacy Store will be delivering ample number of
benefits for a longer period of time (Stokes and et. al., 2020).
Clear aims and objectives
Research aim: Primal aim of present business development plan is “To provide medicines to the
customers through online purchase.”
Research objectives:
 To analyse the benefits of launching online medicine pharmacy.
 To identify the different challenges faced while introducing online medicine pharmacy. To measure the impact on customer satisfaction level of online medicine store in a
situation of outbreak of contagious disease.
Research Questions:
 What are the benefits of launching online medicine pharmacy?
 What are said to be some of the crucial challenges faced while introducing online
medicine pharmacy?
 What is considered to be the impact on customer satisfaction level of online medicine
store in a situation of outbreak of contagious disease?
Background to subject area
Over the years, most of the business organisation has started performing at online platform
because it consists of wider area to target customers not only at national level but at international
level as well with the help of internet. Away with this, it can be said that online pharmacy Store
can help in enhancing profit margins along with the customer base as it is considered as a crucial
opportunity which specifically delivers medication to customers directly without any sort of
mediators. Online or E-Commerce medical industry faced boom in recent few years when
Amazon and many other business to business and business to customer organisation started

performing at international level and they got positive response from customers (Ahamed and et.
al., 2020). This is why, taking into consideration of online medicine pharmacy will deliver ample
number of benefits in much effective and in efficient manner.
Structure of the Project
Present Business Development Plan consist of proper structure, which will help the
investigator in performing in-depth research on the chosen topic which is to open or launch
online medical store named as 1mg. Basically, the effective structure is presented underneath:1. Introduction: This is considered to be the section where significance, background,
rational of the topic is going to be presented. In present context, where online pharmacy
Store is going to be opened named as 1mg, proper justification will be made in the
introduction section of why the particular business is being considered. Along with this,
this section effectively delivers the overview because it also consists of aims along with
the objectives overall research on business development plan.2. Literature Review: Under this section, it can be said that different articles along with the
information presented considering various investigations performed by researchers
previously. In present context, feasibility of the overall business model canvas, growth
rate, competitor analysis and some different theories will also be presented. On the other
side, STP approach will be presented in literature review section based on the different
articles and information considering secondary research methodology.3. Methodology: In this section of Business Development Plan, researcher will be adopting
right methodology approaches in order to select appropriate or correct results in order to
conduct proper discussion on the data which has been accumulated. Away with this, this
section will also be considering information in relation to strategic analysis where
different theories will be performed. On the other hand, feasibility
(Product/Service/Industry/ Market/Organisational/Financial feasibility issues) overall
plan is also going to be presented that will help in analysing the overall benefits that this
business development plan consists of.4. Discussion and analysis of the results: This is the phase where, discussion will be made
on the results which has been accumulated. Since the business development plan will be
considering primary investigating method for the data collection therefore, interpretation

will be made and on the basis of those interpretations discussion will be performed on the
information which has been collected (White and Fresquez, 2020).
5. Conclusion and recommendation: This is considered to be the section where
recommendations will be given by the investigator for the business development plan in
order to reduce all the risks that are present in the market. Also, what can be done in
rightful manner those kind of recommendations will also going to be presented in this
section.
Literature Review
In every single investigation, literature review section plays an important role as it delivers
the information about different investigations that has performed on the chosen topic or similar
to it. Other words, literature review can be considered as an insightful paper that presents the
present information including meaningful discoveries just as hypothetical and methodological
commitments to a specific subject (Xi And et. al., 2020).
Secondary research data about industry size
As mentioned by (Zhang and et. al., 2020), the growth of e-commerce industry taking
place in Malta, Europe directly impacted positively on e-Pharma industry. It has also been
mentioned that the new generation specifically relies heavily on the online sites like Amazon and
so on to supply different range of products. Therefore, it can easily be said that e-Pharma
industry has also improved from past few decades. If it is talk about the size of online Pharma
industry at international level then in the year of 2019 it was worth approximately to 42 billion
dollars. Also, there is an assumption that it will reach up to 107 billion dollars by the end of
2024. This was analysed considering CAGR of approximately 14.2% within the time frame of
2019 to 2024. It is pretty much clear that some of the approaches like internet of things and
continuous improvement among usage of smartphones at the global level will automatically
impact positively on the startups that are looking forward to lead the industry of online pharmacy
of Malta. It is very essential for the researchers to gather information related to the industry
along with the research topic so that they can easily conclude the whole investigation in an
affirmative manner. It is crucial to analyse and evaluate the overall satisfaction level of
customers through the online pharmacy store of during the time of contagious disease. By

analysing the response of customer regarding the satisfaction level, company will be able to
analyse the effectiveness of services and facilities of online medicine pharmacy store in market
area.
On the other hand, as mentioned by Weeks, (2020), Online drug store is a stage which goes
about as a mediator among client and the merchant for the offer of medications. Client need to
look and transfer the medicine from specialist and get their medication at their doorsteps rather
truly visiting the drug store to secure meds. Developing web use around the world, created
medicinal services foundation and rising mindfulness among the client about advantages of
internet business are a portion of the elements driving the development of the market.
Change in client conduct with an expanded interest for comfort is the key elements for the
development of the market. Moreover, expanding selection of advanced innovation in human
services division is required to fuel development in this market. Among the locales, North
America is relied upon to be the biggest market for online drug store. Developing selection of
internet business, expanding pharmaceutical needs and ascend in geriatric populace are a portion
of the key factors that drive the development in this district (Burrington and et. al., 2020).
Increment in speculations and government activities for improving the medicinal services
framework in the Asia Pacific area is relied upon to develop at a most noteworthy rate in the
coming years. The online drug store advertise in China and India have a gigantic potential for
development. Changing rules in the areas and ascend sought after for client human services items
because of progress in way of life is driving the market development of these nations.
Competitive Analysis
The pharmaceutical business, or pharma industry, is one of the quickest developing
financial segments with overall deals of more than $982 billion out of 2018. Around 47% of
deals every year originate from the U.S., with deals at $464 billion out of 2018 (Lai and Lee,
2020). In order to analyse the market of online Pharma industry, A large number of the business
associations are changing their method of performing business from customary methodology of
offering clients with various administrations from store to online administrations. Another
explanation that came in front is pandemic or flare-up of sickness which drove numerous
associations to begin performing business through online sources. A new model that can be
given in present setting is episode of Novel Corona Virus, which has not just turned into the

purpose behind huge numbers of the lives to end however it has likewise driven the entire world
to confront budgetary emergency. Porter’s five forces model is utilised and it is presented
underneath:
Porter's five forces model:
 Threat of New Entrants: In every sector there are both high and low level of threat which
have their influence on the performance of business organization in both positive and
negative way. The huge settlements accessible in the pharmaceutical business lead to a
consistent progression of new organizations being made. A group of scientists with a hot
thought or recently conceded licenses can discover investment finances anxious to give a
huge number of pounds in startup subsidizing. These littler organizations represent no
genuine danger to enormous pharma. Truth be told, one of a startup financial specialist's
primary leave systems is to sell out to a major pharma firm when new items are through
the underlying improvement stage. Therefore, it has been identified that threat of new
entrants are quite low as it requires lot of research work, investment and funds. Power of Suppliers: Suppliers are the one who provide raw materials and all the materials
to the organisation in order to produce final goods which satisfy the requirements and
demands of people. Providers have almost no force in the pharmaceutical business. The
crude materials for assembling drugs are ware items in the concoction business, which
are accessible from various sources. The vast majority of the hardware utilized in
assembling and research is accessible from different makers. Providers normally offer
different items to the producer, which conservatives valuing on rarer materials and
special gear (Colbert, Thornton and Richmond, 2020). Power of Buyers: Online Pharma is interesting among ventures in light of the fact that the
clinical patient has a flat out absence of intensity in regards to estimating. The prescriber
of the medications, the doctor, morally isn't permitted to benefit from the offer of
medications. The substance that pays for the medications, the insurance agency, just has a
state in the amount it will pay to the merchant of the medications, which means it has
little force with the medication makers. The safety net provider can decline to pay for
medicines it accepts are overrated. The main substances with any arranging power are the
drug stores and clinical foundations that satisfy the clinical patients' remedies. Indeed,
even these elements have little control over more current medications under patent or

medications with just a single producer. Online Drug stores center around their net
revenues and have minimal motivating force to furnish patients with the most reduced
conceivable valuing. Availability of Substitutes: The impact of substitutes is reliant on the individual
medication. Another FDA-affirmed blockbuster medicate that has patent security, treats a
significant wellbeing condition, and is first to advertise in quite a while classification has
a permit to print billions of dollars. The improvement of another medication that fixes a
significant infection could be worth several billions of dollars for every year. Be that as it
may, the 30th medication to treat a typical condition could take a long time to recover the
R&D costs. When a medication loses its licenses, conventional medication makers begin
selling copycat variants at significantly lower costs. A medication that got $100 million
every year in benefit could become one that gains just $1 million per year in benefit for
the time being. Furthermore, there is a significant worldwide issue with fake medications
(Talk, 2020). The best of these fakes copy a genuine medication's equation and sell it at a
lower value, which harms corporate benefits. The most noticeably terrible fakes are made
with second rate materials and can demolish the notorieties of real items.
 Competitive Rivalry: With more than $1 trillion in worldwide deals, the pharmaceutical
business can be ferocious. The colossal significance of protected innovation brings about
solid rivalry for elevated level labourers and driving specialists. Indeed, even solid
nondisclosure and non-contend provisos can't forestall the spilling of serious data. Any
potential new medication has its open data examined for the chance of making a
comparative medication to advertise as a substitute. The business shows an example of
firms blending and bigger firms purchasing littler firms that have promising exploration
or new medications. Therefore it can be said that a competitive rivalry with an online
medical industry will remain high for the organisation like 1mg because it has been
analysed to that there are already ample number of organisations that are dealing online
platform and it is may be possible that 1mg might go through different problems.
Marketing mix of Online Medicine Store (1mg) Product: According to this factor respective company offer all types of medicines that
are required and has demand in the market. Along with this company offer products after

considering the prescription from the doctor as the does not provide random medicines.
They also provide products and services physically and online and capture huge market
share which increases their profitability and goodwill. The online market area creates
prominent opportunity for the medicine industry in order to shape their organisation and
market their products more effectively. While dealing at the online platform respective
company need to consider its image and warranties of medicines (Almathami, Win and
Vlahu-Gjorgievska, 2020). Promotion: For selling the products and services at the market place it becomes essential
for promoting them in an attractive manner. Promoting these products and services help
in capturing huge market share which leads towards the growth of companies at
competitive marketplace. As per this factor new advertisement and digital marketing
techniques are helpful for the company at the online platform. In terms of this marketing
campaign is best suited adopted by the respective company in order to promote their
product in the market area as various types of market campaign need different strategies
in order to grow in the market. In terms of this advertisement has significant importance
regarding the tactics that should be considered by the company while promoting its
product. Price: This factor plays an important role in the market as every store and Organisation
has different prices to their product and in terms of this the respective company of a
discount pricing strategy at the online platform considering the new pricing model and
digital environment of the Pharmacy Industry. In terms of this it is important for the
respective company to get away regarding the pricing strategy of their competitor and
also analyse the Expectations of their customers by shaping and developing the pricing
strategy. Place: If it is talk about 1mg then the particular suggestion that can be given to the
company is directly focusing on e-marketing or digitalised showcasing (Raviskanthan
and et. al., 2020). For some pharma-based associations like 1mg, area probably won't be
an issue, and for other people, their area may represent the deciding moment the customer
relationship, in this way, evaluating place according to the more extensive advanced
promoting plan is an unquestionable requirement. However, Research and Development

department of 1mg and also open its physical store just like Amazon did after getting
success within E-Commerce industry. People: Individuals that belongs to Marketing department, HR, production unit, customer
service, and many more might play an important role for 1mg just when the physical
launch be taking place within E-pharmacy industry. It is pretty much required for these
people to deliver every single task in rightful manner and on daily basis because then
only the overall attainment of desired goal can easily be done. Process: A review process of the inward procedures that sit behind the entirety of 1mg’s
advertising exercises. The association may have the inside abilities, yet the procedures
required for those aptitudes to turn up might not, accordingly, it is review to survey and
set procedures for undertakings to be finished effectively. Following and effective
process of marketing will directly lead 1mg to improve its profit margins in much
effective and efficient manner and to run business in the successful way as well after
launching it within Malta (Dai, 2020).
 Physical Evidence: Product packaging in the crucial time like outbreak of coronavirus
considering proper sanitization process and focusing on much more over technology
rather than choosing human as a source for conducting a task. Considering different third-
party channels like social media tools (Facebook, Instagram, Twitter, and many more
other famous social media tools within Malta) would be considered as the touch point for
1mg, because of the promotional campaigns that company will run in order to gain
customer engagement in much effective and in efficient manner.
Segmentation
It is the primary step of STP procedure which is to segment the market. For gaining positive
outcomes at the marketplace it becomes very important for the higher authorities to adopt STP
approach so that they can easily perform all these new targets effectively. In the first element of
this approach which is segmentation, the main aim is to divide the whole market into various
small categories which assist them to target their customers easily (Liu and et. al., 2020). In this
it leads to divide the market into various sections depends on significant criteria. In relation with
1 mg there is suitable number of criteria which is helpful in terms of segmenting the market.

 Demographic factor help in dividing the market on the basis of gender, income level,
education, age, occupation and many more. Basically, these are said to be some of the
crucial elements that stays linked it with demographic factor which can be considered by
the organisation which is looking forward to launch itself as an online medical Store.
 Geographic include classify the market on the basis of country, region, state, significant
area and so on. Basically, segmenting or targeting the population considering this type of
segmentation will help companies like 1mg to specifically target a particular country,
state, significant area or region.
 Psychographic consider classification of people by the lifestyle, opinions, hobbies,
religious, entertainment services, personality traits and many more. In this demographic
information describe the potential customer and psychographic describe why customers
purchase products.
 Behavioural describe the market on the basis of customers perspective including their
Finance, brand loyalty, utilization, key benefits, features and many more. Focusing on
these elements and organisation like 1 mg could effectively e hit their targets considering
features, key benefits, utilisation, brand loyalty, finance and so on because this stays
directly linked with behavioural aspects of the target customers or audience.
Therefore in relation with 1 mg, they segment their market on the basis of demographic element
and focus on segment driven by the information which is created for the generic marketing
campaign. Demographic segmentation categorized the whole market on the basis of age group,
education of people, level of their income, occupation and so on. Along with this company adopt
demographic factor considering age level in terms of target their customers.
Targeting
It considered deciding which segment company identified in terms of offering their products and
services. It becomes essential after segmentation that marketing department must target their
segmented group so that they can perform their functions effectively and efficiently. In relation
with this, company try to identify the commercial attractiveness for the specific segment. In
relation with this considering the above discussion it is identified that 1 mg consider
demographic segment on the basis of age and leads to target customers “between” 20-65 as these
people need to understand the significance of online platform and its convenience for them.

Along with this it is not just the size of the segment which company considered but it also
include the profitability of each specific segment which is useful in growing and considered as
the highly profitable segment (Bharti and Kumari, 2020).
Positioning
It is considered as the final step in which 1 mg consider their position within the market after the
launch of their product and analyse their value with the help of various variables that are
discussed in the above steps and also undertake the mind-set of their competitors in order to
increase their customer base. Along with this if 1 mg wants to develop unique position within the
market then they need to offer unique services to the potential customers that lead to create value
proposition and helps in achieving competitive advantage within the dynamic business
environment (Tobon, Ruiz-Alba and García-Madariaga, 2020).
Business Canvas Model
Key partners
 Pharmac
euticals
 Medicin
e
manufact
urers
 Kit
manufact
urers
 Clinical
develop
ment
Key Activities
 Conference
s
 Research
and
developme
nt
 Marketing
Value Propositions
 Convenienc
e
 Less
exposure to
infectious
diseases
 More
frequent and
cheap
Customer
relationship
 Support for
products
 Patient
networking
Customer
segment
 Age
level
 Clinicia
ns in
remote
regions
 Triage
nurses

Key resources
 Intellectual resources
 Physical presence
 Database
 Manpower
 Capital
Channels
 Retailers
 Online
vendors
 Direct sales
Cost structure
 Company need an initial investment for the
publicity and development of the image of
company. The initial capital will be paid by the
investors and the rest will be borrowed.
Revenue stream
 User transaction fees
 Advertisement of the new
medicines considering the
specific area.
In present context, business Canvas model has been presented in a detailed manner underneath of
1 mg which is considered to be the business idea of launching and online medical store for
customers for the ample number of benefits.
 Key partners: It represent that company has direct and good relation with the members of
an organisation and also develop effective relations with their suppliers. Moreover the
digital marketing is useful in terms of increasing profitability as it include
pharmaceuticals and the investigator for the continuous development in order to achieve
goals. These are said to be some of the crucial partners that will be helping 1mg to start
hitting the different range of goals and objectives while performing operations among
different online channels.
 Key activities: It leads to describe various activities like communicate with the help of
sponsoring promotion and marketing. It also leads to develop products and licensing and
considering the scientist add research centres. It is important as it requires suitable
cooperation from other activities that our concern to add value in offered products and
services (Fefer and et. al., 2020).
 Value proposition: It describes the quality which is offered by company in order to
deliver its products and also relies on the flexibility of various factors that are linked with
each other. Along with this prominently adopting online platform eventually influence
the reputation of an organisation.

 Customer segment: On the grounds of segment company considered demographic and
Geographic considering the age factor and patients all around the world full stop as
currently company is recognised in emerging markets with its prominent position
considering the major countries. In this way these are influenced propelling on the web
medication stores to the individuals. Be that as it may, during the outbreak of Corona
Virus, individual are having the dread of losing life so they are inclining toward secure
offices and related over online offices which are at risk in nature, accordingly this
likewise has direct effect over the fulfillment of the clients since e-drug store is basic in
giving legitimate data about the medication and the assembling satiate and the lapse date
which will helps the individuals in settling on reasonable acknowledgment about their
decision.
 Customer relationships: It describe the good relations of customers with doctors that is
developed with the help of conference calls and interactive learning sessions through
their website as it is helpful for the 1 mg in order to defend Healthcare and public utility
image in the market (Tiwari and Balasubramaniam, 2020).
 Key resources: The various key resources it include like intellectual resources which
consider the patents industrial properties which is leased by 1 mg and also include human
resources considering researchers scientists and students. Along with this in order to offer
products through online platform local implantation is also include considering the
Laboratories, local production and emerging markets and many more and they also
require investors for Finance.
 Channels: In relation with this various channels include hospitals pharmacies health
workers and doctors as they communicate with the help of their official website and
social media apps that lead to develop white network in order to spread awareness
concerning safety factor.
 Revenue stream: This activity is related with setting up the significant price of the
products and it is done in order to develop revenues and also render several services
within the valuable price. For this, 1 mg needs to promote their products in order to
generate high profitability and revenues considering the requirement of people (Avila-
Medina and et. al., 2020).

 Cost structure: This factor depicts the significant price of the products and services that
are required in order to offer medicines through online platform as it leads to eliminate
the cost of advertisement. The online service is more convenient and comfortable for the
customers considering the current pandemic situation as it leads to avoid human contact
(Meng and et. al., 2020).

RESEARCH METHODOLOGY
The methodology of research is method of data and information collection, analysis and
interpretation. This is method of selecting and assesses results. Enhanced data comprehension is
necessary for accurate results to be obtained through analysis. The fundamental solution to social
or research issue is study. Research methodology gives researchers a comprehensive way of
addressing research problems. Various forms of problems are addressed through different
methods. Methodology is a technique for study that describes how research should be carried out
amongst certain issues and defines the method that should be applied. In order to explain the
number of the methods and techniques used for the conduct of a study in a better or more
efficacious way, research methodology is beneficial. By evaluating research methodology, the
reliability and feasibility of recent data can be predicted leaner. For the researcher, it is very
necessary to select the right research method. It helps to find outcome of problem in certain time
intervals (Peters and Woodward, 2020).
Aim & Objectives
The main aim of the business development is “To provide the medicines to customers by
online purchases”. The issue of Coronavirus is more serious and people make the social
distancing or keep safety. The main focus of the Online Medical Stores is to provide the
medicines to customers online so that they need not to be going to stores. This is cost effective,
time saving and safe method.
The objective of business development is to determine advantages of launching the online
medical pharmacy. Another objective is to identify the various issues which are faced while
introducing online medicine pharmacy. There is a measurement of impact on customer
satisfaction level of online medicine store in a situation of outbreak of contagious disease.
Research methods
This is one of efficient ways in which researchers systematically answer questions.
Systemic analysis is carried out in order to review sources and tools to make evidence and to
draw a clear conclusion. Two main kinds of methods of research are quantitative and qualitative.

Qualitative- ‘
Qualitative data are used in qualitative rather than observable ways to collect data and
knowledge of the subject. This is based on respondents' opinions, feelings and attitudes. It is less
structured and helps to obtain detailed information about a subject. This qualitative research
usually includes words and letters, but images are also sometimes used to indicate facts. In
providing detailed analysis in specific field, qualitative research method is beneficial.
Researchers can focus groups, case study, secondary information, discussions etc. for the
collection of qualitative data.
Quantitative-
Data is measured by facts and figures in a quantitative method. It provides statistical and
mathematical information on Online Medical Stores. Such development plan is particularly
aimed at cold and severe facts. In drawing general conclusions from the study, the investigator
profits from this approach. The researchers are helped by quantitative methodology to formulate
a suitable hypothesis together with its validation in order to achieve standard results. Apart from
this, general answers are required in some situations. This method has more individuals than
qualitative research, which has made it easier for many people to seek general answers.
The business development plan of Online Medical Store is based on the research method
selected by the researcher in particular. A qualitative or qualitative analysis research is going to
be carried out by the researcher as this is the most suitable method which assist in producing
positive and accurate outcome which is required by the researcher. The researcher used the
quantitative method in present investigation, because it explained the opinions, feelings and ideas
of the different investigations done previously. The researcher will be considering secondary
data only along with the different subsections will also be considered as well in order to pull out
favourable outcomes in much effective and in efficient manner.
Survey techniques
In order to collect the information for the 1mg, there has been secondary market research
conducted.

Primary/secondary market research
To provide medicines to the customers through online purchase, in order to be able to
turn concepts through reality based on efficacy, must gather data and knowledge from various
sources. Data or information must be collected from reliable source in order to achieve better
results. There have been two different sources of data collection for the collection of information,
primary and secondary market research.
Secondary market research- Secondary research is this form of research which calls for
clinical analysis, proper interpretation and a clear description of primary data. This indicates that
information have already been compiled and examined by others. This gathers knowledge
already on same topic from other researchers. The investigators use different sources for the
collection of information using secondary methods, such as books, articles, newspapers, Internet
sources and many sources. The online paper and blogs about industrial surveys will be used to
examine other people's views on corporate concept in order of conduction of feasibility research
on the business plan of 1mg. On the other hand, secondary research utilizes the data that primary
research already provides. Also this is the most effective method as compared to primary data
collection method as the researcher does not require much cost and time as well as help in
producing positive and favourable outcome as per the requirements of research topic. Instead of
the study and interpretation of available data, a secondary researcher is responsible to figure out
if all the information is important for specific project. In this research both primary and
secondary research is adopted by the investigators as both assist in producing best, positive and
accurate outcome within stipulated time frame and in effective manner (Lenze, Rodebaugh and
Nicol, 2020).
Feasibility
Service feasibility- At the stage of feasibility relevant to service growth, "Online
Medical Stores" must gather information and perform an experiment to determine new service
viability. Medicines of different health issues providing through the online medical stores are one
of the most important elements based on consumer perspective. This is most essential for
feasibility to be included because the company's capacity is useless until it has uniqueness of
products to be supplied on the market and to remain competitive with current rivals.

Market Feasibility- This refers to rational analysis and marketing strategy of an event.
The study is linked to the market viability study of a project in terms of its capacity to better or
effectively fulfill consumer expectations and desires. This research includes researching the
target market, finding possible risks, and searching for ways to address them. The value of
business in the predicted region is taken into account. This identifies the depth, the condition and
the ability of the particular immobilization market to support particular development. The
analysis of the market identifies situation and the ability to supply the market for specific
development. An evaluation conducted by organization to assess its capabilities and potential
would result in a successful completion of business project. In addition, there are various
components that should be taken into account in analysis of the market feasibility for an example
sector and background description, current market position and analysis, benefits, competitive
factors, and so on. The Market Feasibility Study identifies condition, depth and ability to support
special developments on the specific property market (Raz snd et. al., 2020).
By carrying out feasibility analysis on the providing the medicines through online by
1mg will be able to determine the demand of medicines to people online as without going to
stores. The analysis of market feasibility includes a description regarding market traffic
customers, sales estimates and current market players. Thus, online medical stores can recognize
the threats and beneficial opportunities on the market in order to support a strategy to achieve
competitive advantages by conducting a market feasibility analysis.

Secondary Market Research
Market research is considered utmost and talking about secondary market research it becomes
essential for analysing market possibilities for an upcoming project. Primary data is assembled
by fresh research by collecting data thyself visiting door to door or to an individual. For instance,
interviews, questionnaires. On secondary note Secondary data is assembled from previous
researches whether primary or secondary depending upon their content and authenticity.
Secondary research is known as data and facts gathered and compiled by others in form of
dissertations, thesis, papers, biographies, editorial newspapers, etc. The research consists of
varied variety of sources for assembling data regarding online banking. These can be categorised
as magazines, publications, government reports, primary researches, books, articles, etc. It even
consists of reports from trade associations, labour unions, media sources and even annual reports
from respective organisations. Apart from this data can be collected from online sources as well
like internet, blogs, organisation websites. Feedbacks and suggestions also comes under this
research. All of these resources proves advantageous and effectual for research worker in
achieving his desired goal and objectives of completing research within minimal time period.
Every of these resources help in providing in depth knowledge and facts regarding research.
Critical Analysation of Secondary Methodology
Secondary methodology is recognised to be a mandatory kind of methodology as it sorts the
process and eases research worker in accomplishment of his research. As discussed above the
research is performed on backstage rather than showing up, which is why it is also called desk
research which is performed. This even supports researcher to collect and assemble thorough
collection of facts and figures related to the content. This analysis is performed prior to an
extended research to be performed regarding the subject matter in coming times. All kind of
research can be performed under this kind whether legal, market, medical or others. This
becomes formal and more eye catching as the data collected and stored in a systemic manner
with statistical and analytical techniques. This methodology is further divided in two categories
such as internal sources consisting of respective company and another one is external sources
consisting of outside agencies. This is more economical as compared to primary data as here data
is reused instead of collecting on his self. It is easy method of conducting research but faces
differences on authenticity as it varies from where original data is coming. There can be
misinterpretations and bias which creates negativity and wrong impact on receiver.

With the assistance of secondary research methodology even have several disadvantages as
discussed underneath. Several advantages and disadvantages of the same is as under:
Advantages: Secondary data assists research worker in improvising his perception for the subject
matter. This facilitates researcher to compare and use the best alternative of primary research for
his investigation. This will also facilitate in providence of basic comparison for the information
gathered by the investigator. This is economical, using less sum of finances. It prevents attempts
and expenditures. This method is considered time efficient as no primary survey is to be
performed. This even helps in rectifying gaps and errors that primary report might be having.
This kind of research can be performed with least resources. Facts and figures gathered are
considered to be large.
Disadvantages: With pros, there comes cons also. At times there comes a point when
information gathered is not relevant and accurate due to support of wrong primary data which
can lead in making report less authentic. As anyone can conduct secondary research, chances are
less that they are relevant. Research worker might face difficulties in finding relevant source for
obtaining it. Data from secondary research can be pointless and not help in the final place. Facts
and figures can become obsolete which makes them of no use. Any organisation can publish
secondary data which at times are not reputable.
Evaluation of the secondary data
 Availability: Secondary is available anytime and anywhere, researcher wants for their
study. This is an effective and essential source of data collection because it will help
investigator in attaining of all objectives successfully. Moreover, data is available in
various alternative giving a wide choice to research worker for choosing amongst all. Sufficiency: Literature review helps investigator in providing sufficient information
about the topic. This is important for investigator in attaining of each objective of the
business plan in successful manner. Reliability: Publication organisation should be reputed and named. This would affect the
dependence and relevance of data for prescribed investigation. It can be evaluated on
basis of who collected the data, at what time it was collected, way of collecting and what
other specifications as well.
 type of data is collected.

Research limitations
In the research context, the information on the chosen course of research, which analysed
lot of articles for collecting relevant data, did not contain adequate information. This is a time
limit as there is a lack of time needed for the study to be carried out which can have an impact on
results. Limited time is key problems causing issues when conducting research. Every analysis
and task needs time and direction in order to complete the report. It was important for researcher
to draw up and plan and procedures that will assist them in carrying out activities within a set
timeline. However, desired costs are not suited for conducting primary and secondary marketing
research methods impact study on "Online Medical Stores", which has an impact on results of
the study. Therefore, selected respondents were examined for sharing their views that might or
might not be accurate. Inadequate funds are regarded as limitations which could adversely affect
end result of research. The researcher can reduce likelihood of problems arising from research by
drawing up an effective plan of basic research. This helps researchers obtain consistent results in
study. Data collected using views provided by respondents are evaluated to be insufficiently
adequate, given that their response is confusing. Moreover, it contains the long-term critical tasks
of gathering information from numerous articles, which means that desired information is not
enough to obtain the result.

Secondary data analysis
In this present investigation work, the study has been executed over determining the idea
of developing a new business in the area of implementing online medicine pharmacy facilities to
the people during the outbreak of corona virus or its benefits in the future perspective, thus this
section has provided in-depth evaluation in the area of evaluating the information in the manner
of drawing valid and reliable outcome.
From the detailed evaluation of the project it has been evaluated that, online medicine
pharmacy is considered to be an effective plan as the entire globe is affected by the out break of
corona virus and individual are having the fear of losing their life so they are potential not
preferring to going out so idea of implementing online pharmacy facility is effective for the
business as well as for the customers (Flanagin, Winter and Metzger, 2020). However, in today’s
modern and digital era people are mainly preferring online facilities as they are spending a lot
time over online purchasing and in the modernised world the idea of online medicine pharmacy
facility is effective for each individual who are belongs from ruler and urban areas. From the
evaluation of the study it has also been stated that here are assorted benefits like Access to wider
market, Connectivity with customers, Increase in profitability, Enhancing awareness among
customers and so on that are gained through launching online medicine pharmacy, thus, online
pharmacy facility is beneficial for the people who are not able to moving out and taking the
hospitality facilities, thus corona has a huge influence over the living of people and the entire
universe. Online pharmacy facility is also beneficial for the hospitals and the pharmacy shops to
deliver better and quick facilities to the people (Colbert, Thornton and Richmond, 2020).
As well as online medicine pharmacy business has also faced a assorted challenges such as
Customers trust, Legal compliances, Storage and Transportation, Generics, rational prescribing
and substitution and so on. Facing of all such challenges is important in order to gain success of
online e-pharmacy facilities in an effective manner and appropriate manner. Thus these are
affected the idea of launching online medicine facilities to the people. However, during the
outbreak of COVID 19 individual are having the fear of losing life so they are preferring secure
facilities and associated over online facilities which are liable in nature, thus this also has direct
impact over the satisfaction of the customers because e-pharmacy is imperative in providing
proper information about the medicine and the manufacturing sate and the expire date which will
helps the people in making suitable recognition about their choice. In order to enhance the power

of e-pharmacy business, one of the element that help is social media applications as it help in
reaching large number of people within short span of time. In addition to this, online services
also provide discount offers, vouchers to the buyers and taking less price than the stores which is
also a major reason individual now a day’s are preferring online processes. Therefore, as per the
evaluation of the study it has been evaluated that, the idea of online medicine pharmacy would
be an effective plan to attain higher growth and success and fulfilling the requirement of the
people at market place (Almathami, Win and Vlahu-Gjorgievska, 2020).

Clear presentation of results based on the strategic analysis/Findings from data collected
(Primary / Secondary data)
Strategic analysis refers to analysis of business environment with the help of research. It
helps to make strategic planning that give right decision and smooth working in organization.
The research is important when organization doing strategic analysis because if organization do
strategic analysis without research then they cannot attain their objectives and result may be
wrong. For research, pharmaceutical company adopt secondary research and adopting Porter's
five forces model that gives a brief analysis of factors that affect their online store business.
For secondary research, pharmaceutical company use all books and magazines that give
vital informations related to the models. Porter's five forces model refers to five constraints
which give a brief explanation of factors that influence their online store. Five components that
are threat of entrants, power of buyers, availability of substitutes, power of suppliers and
competitive rivalry. Threat of new entrants in pharma company is comparatively low as
compared to other business because of limited number of pharma productions firms in market.
Where power of suppliers is not much affect to medication store because payment is made to
manufacturers that reduce the power of suppliers. And other factors are also having some low
force to organization. It is analysed that all five factors get affected on their online store because
business is surrounded by dynamic environment. It takes all necessary factors that comes under
business environment.
It is analysed that pharmaceutical company faces strong competitive rivalry. Because it is
found in the research that over $1 trillion deals are done in worldwide that shows a great
competition in the market. This competition is rise due to COVID-19 because it stops travelling
that helps to stop propagating the virus. It is analysed that the competition becomes the factor
that help to improve their strategies and operations. Due to pandemic situation, almost all pharma
companies dealing in online business that increase competition in the market. It is the most
important factors that affect the organization operations and functions. In this research, pharma
organization analyse the market trend so that they can understand the market behavioural and
make strategies and policies according to them.
Appropriate analytical interpretation of results
After result or outcome from above data analysis with the help of research. It is found
that organisation should clear about their forces that can impact on their business operations and

functions. It is also analysed from quantitative data that competition in online store of medicine
get high especially after pandemic situation in world. The increment in number of competitors
become a threat for organisation as they make their product unique or to improve their strategies
better so that they can achieve their targeted goals. It becomes very important for organisation
that they should adopt right model which help to analyse market and their trends. It helpful for
making the strategies and policies according to them. If organisation did right research, then they
have capability to make or modified their policies so that they can overcome with upcoming
forces. Both research methods are beneficial but the choice is depending on nature of problem.
Customer satisfaction of Online medical stores during the outbreak of contagious disease
Online medical stores are in great demand considering the current market trends and
scenarios. Major pharmacies around the world and expanding their operations digitally so as to
cater to a wider set of consumers and gain the good profit margins as well. In order to reach good
height in the medical it is very essential to provide quality services to the respective consumers
as they are the one who review the products and services in the market and can also facilitate in
encouraging the promotion and sales of the products and services in the target market
environment.
 Nowadays, every individual' s life has become busy and they have a hectic schedule to
follow in order to earn and survive in the society. This is one of the reasons why
organisations are also catering to the consumers on online platforms in order to reach
them and connect with them properly.
 Consumers prefer online medical stores as the online medium is more convenient and
flexible for the consumers in order to save their time. They can order their medicines and
related equipment within minimum time as compared to going to the physical medical
outlets and placing the orders which is much order time consuming than the former
option available to them
 Online medical stores operate at a global level and deliver their products and services in
multiple countries. This allows the consumers to place order for the medicines that are
not available in their country for consumption. In this way online medical stores provides
a wide range of products and services to the consumers as compared to the physical
outlets. Consumers have a variety of product lines to choose from which in turn also help
to enhance their purchase satisfaction.

 Online medical stores are more fast paced as they utilise advanced technology for their
management operations. Thus, the consumers get their placed orders relatively fast and
this helps the organisation to build an efficient and productive image of the company in
the eyes of the consumers so as to increase their customer satisfaction towards the firm's
offerings.
 Products available at online medical stores are less costly in comparison to the one's
available at medical outlets. Online medical outlets provide various discounts, reward
points etc. to the consumers which help the same in retaining the consumers in the
organisation and converting the same into the permanent consumers of the company. The
lower prices also attract the consumers towards the company and also assist in meeting
the demands of consumers. Thus, facilitating the company in enhancing the user
satisfaction.
It can be said that consumers have a high degree of satisfaction in relation to the online
medical stores. They enjoy buying their necessities from the same as these online medical outlets
are-less time consuming and more reliable. The introduction of online medical stores has also
catered to the enhancement of the satisfaction level of the consumers in relation to the medical
sector and healthcare industry.
Porters generic strategy
Porters generic strategies assist the business organisation in order to form essential
strategies that can help the organisation to enhance its position in the market environment and to
increase the productivity of it management and operations department as well. These strategies
help the organisation to capture larger share in the market and to gain the befit associated and in
alignment of the same in the marketplace.
Cost leadership
In order to introduce an online medical business, it becomes very essential for the organisation to
acquire cost leadership in the market. It involves enhancing the profit margins of their respective
organisation by reduction of the cost in the market so as to persuade the consumers in the target
market to buy the organisation's offering in the same. The reduced prices will help the company
to gain larger set of consumers which in turn will help the same gain higher revenues in their
respective industry.
Differentiation

It involves developing and designing creative services and products for the consumers which are
not currently existing in the market so as to differentiate the brand of the company from the other
existing rivals in the business market domain. In order to do the same in online medical business,
a company needs to carry out an advanced market research so as to find the current market trends
and utilise the information in developing products for their target customers.
Focus strategy
This strategy involves giving major emphasis and concentrating on the niche market domain in
the business environment so as to identify and analyse the changing requirement of target
customers and facilitating the same by introducing products and services that satisfy these needs
and requirements. Focus strategy incorporated cost leadership as well as differentiation and the
company needs to decide which one needs to selected in order to persuade the niche market
towards the company's products and services. In order to introduce and establish online medical
store, an organisation can choose either for the focus options available but they need to take care
that they provide an extra effort or addition of extra specification and innovation to the same.
This extra effort has the ability to provide greater benefits to the organisational success and
development in the future run and can also provide added benefit to the company in order to
compete in the market environment.
It can be said that in order to establish an online medical store, the organisers should
consider focusing on cost leadership as various big organisation are already capitalising on
differentiation strategy already. Thus as a new and upcoming company, the management should
focus on formulating cost and pricing policies that are intended to attract and grab the attention
of the consumers. By doing the same, the budding company will able to occupy a good place for
itself in the market and can also focus on developing and adding new branches to the business in
the near future so as to achieve good market results.

Benefits of launching online medicine pharmacy
From the view point of above study it can be understood that launching an online medical
pharmacy benefits the owner as well consumers. In digital times everyone is becoming selective
and prefers to save their time and ease their efforts by ordering everything and anything possible
online. Launching an online medical store is not only profitable for customers but for owner as
well. In times of COVID-19 when medical supplies were an emergency requirement and it was
not safe to go out and buy them from pharmacies, customers shifted to online pharmacies as they
can be at home and order their requirements. The medical stores can be operated within a
specified area and may even work globally, this enables the customers to order those medicines
even which are not available in their geographical boundaries. While sitting at home they can get
delivery as well. The need of medicines is caused to everyone and for those who require
medicines every month as the part of their diseases as prescribed by doctor, they can set a
reminder as well and without any delay it will be by default transferred to them. As mentioned in
above explained content there are many perks and benefits available on online medical
pharmacies to both the parties. Customers rely on online pharmacies as they are safe and reliable
as well. The personal information of any customer is not leaked and their identity is also not
revealed to anyone else. As compared to pharmacies, online pharmacies provide pocket friendly
medications and other supplies.
As pharmacies are registered, trust of people increases and they are considered reliable
that they will be providing authentic medicines. The online pharma-based platform helps in
gathering information about timely medications needed by customer and making them regular
customer by delivering them every month as required. In online drug based store information can
be altered if there is any flexibility required. If store is present on both platforms that is online as
well as offline, then owner of store is benefited as it enhances branding and customer reach to a
wider scale. On online platform suggestions and feedbacks can be taken hand to hand and
facilitate in improvising the mechanism. As compared to physical store, online store can be
easily improved thus rectifying the shortcomings which customers face. Being an online store,
variety of tactics and policies can be implemented time to time to attract new and potential
customers. From the point of view of above topic, it can be seen that online store delivery
persons at time of COVID-19 took all the precautionary measures as given by government.
Delivery persons of online store are even well trained as mainly they are employees of particular

store and are well equipped with knowledge that they assist you with prescription and method of
usage. The perks provided are numerous as in COVID-19 situations several products were given
free of cost with a range prescribed.
Discounts were also provided on COVID-19 tests and precautionary items. Online drug store
provides with doctor consultancy where customers can interact electronically with doctors
getting solutions to their problems and then and there ordering medicines as well which increase
sales of owner.
Different challenges faced while introducing online medicine pharmacy
When opening an online medical store, the owner needs get licensing and serve related
guidelines related to launch of online drug based store. Online platform even needs a good
promotion to cater its reach. As these drug stores operate in many countries and every nation has
their own norms and policies, which creates a hassle in incorporating all of them. Online store
has to prepare themselves for every order and for that sometimes stock is piled up and as
medications are non-durable, it causes a huge loss to the owner. Electronic pharmacy is new but
they are becoming highly popular and fascinating among the customers. As in result competitors
are more in the market and providing a tough competition. In online pharmacy, where huge
competitors are present, customers move on different website and compare prices and go for the
best alternative. As per norms prescription of doctor is required to purchase any medicine and in
case of lack of prescription it sometimes restrict customers to buy needed medication. Some
people does not belief on online shopping and for them it becomes useless, reducing reach of
pharmacy owner. Unlike cosmetic products and other durable products, medications and medical
equipment need fast delivery and sometimes due to several misshapenness delivery delays
resulting in loss of trust by customer side.
Another challenge in list comprise of medicines that require specific temperatures, delivery
in a specified time frame and precautions to be taken during transit increases the price of order.
All these factors sometimes result in cancelling the order even during transit which makes owner
suffer. At times due to lack of communication or knowledge some customers post negative
feedback, knowingly or unknowingly that causes harm to reputation of brand. Sometimes due to
hassles in geographical locations delivery takes long time which makes customers shift to
physical medical outlets, thus reducing sales. At times customers suffer as they try to use
medical equipment on their own as purchase was online and no demo was given which result in

causing harm to thy self or to the equipment. Customers trust less to online platforms from their
past experiences and this creates barrier in launching new store. In countries which is under
developed and developing have less access to technology which again creates a barrier for owner
to launch store in that area. Sometimes the problem gets complicate and both parties suffer.
While launch of online pharmacy political issues even arise as government intervenes and makes
process less effective.
CONCLUSION AND RECOMMENDATION
Conclusion
It has been concluded from the above mention report that developing the new business plan is
effective in opening of the new business. For each and every business entity it becomes essential
to develop an effective and appropriate business plan so that they can easily conduct all their
business functions in an effective and proper manner. It is necessary to develop the unique and
new idea that makes the business attractive and also more effective. Before starting any business,
it is necessary to develop an effective business plan and also consider all the activities involved
in it. It has also been analysed that with the help of proper creation of business plan, manager of
higher authorities of the business can easily frame all the activities in a systematic manner which
becomes easy for them to perform all the required functions in an appropriate manner. The
present business plan was related to opening of the “Online Medical Stores”. This new concept is
helpful for the people to purchase the medicines online without going to the physical stores.
There has been discussed about the Corona virus issue that develop the negative impact on health
of people and to reduce its impact, it is necessary for the people to make the social distancing
and do not touch each other. Online companies can be regarded as safer and more secure way to
sell and buy variety of products and services. It is determining that online e-pharmacy faculties
assist in providing deliveries at their home place due to which people is not required to go out for
taking medicines. As a result, this will create positive image of the company at the competitive
marketplace.
It has also been identified that this is not only provide allowances to the business
organisation in order to increase their level of income but also focuses on different aspects,
including social isolation etc. The idea of a business is an online pharmacy shop that provides all

available facilities, as well as choices and amenities for medication to consumers. This has been
discussed that Corona Virus's epidemic disrupted most of world's cities, which also impacted
economic and financial situations, but the internet services continued to operate, because there is
no contact between the companies' workers and customers. So it is very obvious and explains
that the future of work belongs to the online market which can save time and resources as well as
various aspects of disease outbreaks. New business development of Online Medical Stores is
more useful as well as effective for the people to buy the medicines online with proper safety.
This is time consuming as well as less expensive to consumers. The information collected in
literature review part from using the secondary sources such as books, articles and journals.
Literature review is helpful in providing information in a detailed manner. There has been
discussed about the secondary based information regarding the industry size. Under this, there
has been discussion about the online drug through the online pharmacy sector. There has been
discussed about the competitive analysis by using the porter’s five Force model and the
marketing mix of the online medicine store. This is providing the analysis of the competition at
market place. The literature review provides the information about the segmentation, targeting
and positioning of the new business development in a detailed way. There has been developed
the Canvas model related to the Online Medical stores business plan. Research methodology
plays a necessary role in order to collection of information and data and also analyse is in an
effective manner. In addition to this, it has also been identified research methodology plays very
essential role in order to gather authentic and accurate information. There are various sort of
approaches and strategies which are used by researcher so that they can easily gather required
information and frame valid conclusion with the help of this. There has been market feasibility as
well as service feasibility conducted regarding the opening of online medical stores in a detailed
manner. Furthermore, from the evaluation of the project it has been evaluated that, the
participants are stated that, the idea of launching medicine pharmacy is imperative during the
outbreak of corona virus as it is effective in providing easy facilities to the business and the
individual in society. In addition to this, the evaluation of the findings has also stated that, in the
modern era, the living of people are very much based on digitalisation and people from urban as
well as ruler area are focuses over taking online benefits in the manner of making their purchase
by the helps of online sites like, Amazon, Flip kart and so on, thus pharmacy businesses are also
making their operations through the helps of online sites in the manner of attaining higher

progression. In addition to this, there are assorted reasons like Better Pricing and product
specification, Lower transaction and product costs, Convenience and greater anonymity for
consumers, Medicine authenticity, Faster delivery and so on, for which individual are preferring
online medicine pharmacy to fulfil their needs. Despite from this, it has also been stated that, the
idea of e-pharmacy is effective and has also empower future benefits in the advancement of
digital era and the awareness of the people towards this area.
Recommendation
In this existing project the study has been executed over developing a business plan in the area of
launching online medicine pharmacy with the intention of rendering effective pharmacy facilities
to the people, hospitals, and medical stores. It is very essential for the researchers that they must
provide recommendations to the management team after examining each and every aspect of the
topic. This will aid them in order to modify their strategies and policies as per the requirements.
Therefore, From the evaluation of the study it has been evaluated that, it is an unique and
effective idea to launch e-pharmacy in the outlook of corona virus as people in the globe are very
much concern over talking safe and secure facilities and avoiding to go out, thus the idea of
rendering door to door facilities are empowering in enhancing the comfort zone of people and
also develop the awareness among the people in regards to the online pharmacy facilities. From
the evaluation of the project it has been recommended to 1 mg that, business should conduct an
appropriate marketing research in which suitable requirement of medicine has been analysed
with the market and make suitable selection of market where the business will moving in the
direction to attain higher growth and success (Raviskanthan and et. al., 2020). Conducting
market research before starting new business help in examining the level of competition at
marketplace, trends and requirements of customers so that there might be less chances of getting
failure at the competitive environment. According to the descriptive evaluation of the project, it
has also been recommended to 1 mg that the business should design an effective application
which would be accessible for the people on their mobile, computer system or laptops for the
intention of making their purchase more easy and reliable. Therefore, company should provide
medicine in variety and also provide suitable information about each medicine, these terms to be
a major attraction of online pharmacy option. In addition to this, the business should also charge
a lower price that the physical stores as it would also be effective in grabbing the attention of the

customers in the outbreak of Corona Virus as the entire world has facing financial issues, so this
also be effective in fulfilling the needs of buyers. The company should also ensure their
customers to deliver medicine within a less time durations, this would also be efficacious in
enhancing the trust of the customers. During the outbreak of Corona virus the business should
also provide effective training to their employees for maintaining the precaution from COVID 19
and maintaining social distancing while delivering the products to the final customers. With the
assistance of proper training sessions, employee will be able to perform all their work in
effective manner in the current pandemic situation which leads towards the enhancement of
living standard of people and reduce the number of cases by effectively maintaining social
distancing while doing their functions. In addition to this , it has also been recommended to 1 mg
to provide medicine with appropriate packaging and safety measures to promising about the
security of their life.

References
Books and Journals
Guiñazú, M. F. and et. al., 2020. Employing online social networks in precision-medicine
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