Innovation and Commercialization

Innovation and Commercialization

TABLE OF CONTENTS
 Introduction
 Company Overview
 Commercial Funnel
 Proposed Changes
 Market Opportunity
 Resource Requirement And Financial Projection
 Fund Require
 Source of Fund
 Tool to safeguard Intellectual Property
 Conclusion
 References

INTRODUCTION
• Innovation is the process of bringing some sort of change in the already launched
product of the company to enhance the quality of company product.
• This presentation highlight overview of company and issue faced by the organization.
After that highlights the different solution of the same and financial projection of new
innovation.
• In the end highlights different funding source and tool to safeguard intellectual right.

Company Overview
• Toyota Motor corporation is a Japanese multinational automotive
organization headquartered in Toyota.
• Toyota was one of the market leader in the automobile industry
for many years and seen good amount of success for good period
of time but in recent time scenario is not that same.
• As it has seen in the recent past that organization is suffering
from the issue of the quality and this has impacted the profit of
the company in the market.