Business Ethics and Responsible Management

This study material explores the concept of business ethics and responsible management. It discusses the general meaning of ethics, the case of Johnson and Johnson, and the application of ethical theories. It also emphasizes the importance of ethical leadership.

Business Ethics
and
Responsible
Management

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Part 1.......................................................................................................................................3
PART B............................................................................................................................................8
CONCLUSION................................................................................................................................9

INTRODUCTION
The general meaning of ethics in basic understanding is the philosophy which is
involving a very defending and recommending concept which will be conducted in the right or
wrong manner. 18 was the series of questions which should we distinguish between the good and
evil which is present in the virtue plus the justice and the crime in many certain principles it
should be followed by several individuals and many organisation. principles need to be provided
as the organisation has to provide a study of ethics it is usually applied in many industries and is
formulated as per accordingly.weather report mentioned below Johnson and Johnson as its new
headquarter in Jersey USA which they are operating in a pharmaceutical and medical device
channel which usually provides consumer products in the industry. dimensions which can be
issued in such capacity and the impact which is made on the key stakeholders and ethical choices
over business. The file consists of all such dimensions which are related to the company in the
role it plays in the society. Also adding to this ethical theories which can be applicable as an
ethical leader for managing and operating all the circumstances and business operations.
MAIN BODY
Part 1
a) Report to the senior manager
To,
Mr. David Hog
Johnson and Johnson is certified to be one of the most successful company which is
surviving in several industries for a very long duration of time and has faced many ups and
downs in such past couple of years. competitors in the market who have gained a base and every
impacted the company mentioned above in various organisation the profit making in is
concerned as the main goal and the ethical standard to be followed but your they have also
focused on creating products which are healthy for the society and fulfill their needs as per
accordingly and with a good amount of price. This should actually be done with certain ethical
limits which can be maintain and Johnson and Johnson has crossed several boundaries like such
which have made them to put in a certain amount of profit for a longer duration of time this
included many problems which was related to the company and ethical conduct which had to be
followed in such cases. Johnson and Johnson has created a certain amount of medical painkiller

which is created from opium. There are various sector that the company has been held
responsible and the worst drug epidemic history in the United States. As the judgement was
passed by the jajba blackman hunter is stated in the surroundings that such use of narcotic
painkiller drugs have been as according to the safety precautions also there is a false statement
about being safe while actually consuming it. they have been certain numbers which have to be
an ethical decided while such strategies are created which later on cost several deaths in United
States. Johnson and Johnson is a company which is actually operating in the pharmaceutical
industry and has always been well known to a substantial chemical which has led to several
peoples death and has created issues in various human body. The ethical dimension the company
needs to actually understand is that narcotic pain Killers need to be taken with a good amount of
precaution which actually includes a huge amount of opium can cause a lot of pain and
ultimately can lead to death. this happened with several people in the United States and cost a lot
of problem for government and the company as well. Just in the namesake of creating prophet
Johnson and Johnson defended themselves as to be helped in the society but actually the
standards and the precautions were not taken properly after creating this medicine. They were
almost 40 lakh lives from the last two decades which have consumed this painkiller and this drug
is usually available near to all the pharmaceutical stores. the doctors have even recommended
people to actually check with their consultant physician and then only try to consume this opium
including painkiller. There are various doctors who are very confident about using this facility
and have created many measures before taking it a lot of us were filed against the company and
the judgement which was made over them was around to 270 million dollars. this amount was
decided by the judge which the company need to be paid at the time of the trial and they were
hundreds of people which actually filed other legal allegations about such manufacturing of
oxicodin which is a very big deadly medicine and has caused several diseases and medical
problems including many people who have died after consuming normal amount of this
medicine. Decorated sacho effective marketing strategy within created area that it created a good
amount of customers and people who started trusting the brand and consuming this medication.
They were several instances when switch medication was just provided to the doctor so that the
cells of the organisation can be increased and several doctors were misleading after providing the
message of consuming such drugs. Various instances with the doctors have prescribed medicine
which they have to be advertised and in the name of false and misleading information about

oxycontin medicine, this cause a lot of problem for several people and let them to a harsh and
painful death. the basic use and the circumstances of using such medication is actually when it
stimulate with the body and create a form of lubrication in the brain and chemical imbalance
which makes the person in able to have a thinking mentality which starts into hallucinating and
other effects. this let them to actually think of a different virtual world which people generally
injoy who are going through depression or any other anxiety order issues. selected particular
areas where such people actually in habitat and they were several people who are in taking
search drug due to their mental or physical problem. This was certainly unethical procedure
which was conducted by Johnson and Johnson and almost every second state in the United States
was affected by this. After this case become very popular it became misleading information by
doctors and healthcare important for the general public it was totally and unethical for giving any
such information and product price by the industry operating in a medical business. general
medical standards and codes of conduct which day should follow properly in case there any
repercussions in the following case they did not follow any of search and only focused on
marketing this medication towards people who actually are addicted to search drug and lead to a
drug abuse which led to several deaths in the country. There are various people who have a very
big role in the society and should not forget the sole motive that they have started the business
for is not only about making money. this was considered as one of the biggest scandal in the
country and even the manufacturer's which are mentioned above treated under the action by the
legal court and more than one legal action was actually determined to make this medicine down
in the market and reduce the amount of deaths in the country. This was affected upon the whole
organisation related to all their stakeholders employees, government, society and all the people
who were actually affected from the consequences of this. are the stakeholders were actually
affected in a very significant hue and many people lost their family loved ones and the
government was only held responsible as a huge amount of 270 million dollars was actually put
into obligation on a budget for the employees was set. This also affected to use part of the
society and many article choices were not selected and it became very extreme for the
government to make all the organisations to follow such ethical code of conduct just for an
instance it became into a huge recognition in the market and increased the ethical standards for
other organisation so that this incident cannot be repeated again.

From the paragraph mentioned above it can be summarised and concluded in a brighter way that
ethical standards are always beneficial for the company as well as for the perspective of society
you have to survive along for a very longer duration of time. it has become for Johnson and
Johnson that they have failed to give importance to their customers in the people who are
actually among the society which led to several number of deaths. there is a proper in most find
of 270 million dollars on them which led to an additional final word in which made them to even
take a profit more down. they were several legal actions which was taken against the company
and the manufacturer was also carried out in excluding the profit. involving in the society and
giving them back a favour of letting the company actually operate in the society they were
actually objective behind it. search article standard should be avoided in law and order to
actually prevent any legal obligations in.
Ethical theories and their application
Generally after hearing the word ethics it is literally driving from the Greek word which refers to
has a character or a custom or usually order position of a person. this is actually derived from a
huge branch of philosophy and has comprise many standards which actually helps an individual
to make the right and wrong choice while choosing a doing some task. The basic principles
which are actually involved in this matter and fundamental rights which are governing over the
activities of a certain individual. Made into the contrast that there are different types of theories
and which involves the justice and virtue and many more other things which a individual is
characterized upon and has several profits and cons which can lead them to the wrong path.Each
of these are actually applied in which organisation and places which are governed by
government. In the case study of Johnson and Johnson there was a huge harm which was
affected the society and many individuals who have consumed this drug died from it. there are
various things which are involved in the patients amount of Johnson and Johnson and several
other ethical theories which were conducted in the following manner which are mentioned
below:
Utilitarian ethics: this is the branch where there are several studies created for the good of the
society and the theory brings a brightness and the correct act of Roma switches judged by the
consequences which are created with act. Various things which are involved in this and a person
behaviour as an organisation long-term business working is actually involved in this this theory
actually seems to be very beneficial to the general public and has created many decisions for

organisation. There are certain advantages and disadvantages which are connected to it and
mentioned below:
Advantages It actually promotes very happier world which is making several number of people
benefited from the actions of a symbol organisation or a person any decision which is taken by an organisation or a person is very important and has a
huge impact on a number of people. there is a very powerful ethical theory which is connected to this and which makes the
decision taking a difficult choice.
Disadvantages
 there are certain actions which are based on the outcomes and the future which is judged
on the possible present time and the little future
 there can be several factors which can impact upon the individuals and create salary
difference is which can be divided into correct or good or bad choices. in simple terms if
a person is actually encouraging to have an outcome which can turn out to be good for
the society or can turn out to be wrong for any other individual.
 the natural cause of such things is the choice of favouritism which makes a person make a
decision for the people chosen.
in the case study of Johnson and Johnson it can be seen that by giving importance to earning
profit and neglecting the basic fact of the moral duty which they have towards society which is to
maintain the safety and hazard circumstances which is the consumers can consume by taking
their medication. this was certainly defined as an ethical code of practice which made them to
consumer lot amount of profit and revenues but ultimately let them to have a huge amount of
deaths in the society and cause them huge losses in the profit ratio. The application of the story
over the Johnson and Johnson case has caused an excess use of opium which they are avoided in
the case of debts and acted upon the general public and cost several Ham to them. these products
in the services which are very much famous for a huge amount of population applied the story
and saved and number of people this action cannot be appropriate in the society and should not
be used as a beneficial factor for creating revenues and generating would amount of profit for the
organisation.

Justice theory: yes theory generally based on the justice which is given to the every individual
living in a society many people actually referred to this as a fairness which is given by the law.
you should be as treated as one of the most activities conducted by any organisation and which
has created a lot of difference in making them have an equal opportunity living in the society and
having affair Munda which can actually reduce the amount of negative impact created in the
country. the theory of social Justice is actually about making the correct options and taking
correct decision which can be benefited for the working people and the society or as well as the
organisation that use and legal obligations which are done against people who have trusted in the
general public and have a good faith in the legal system of the country. After the case of Johnson
and Johnson’s it was a pharmaceutical company who should have avoided misleading the
information of using and consumption of a particular drug which lead to several that’s in the
country. The justice theory was actually created for the benefit of the society and after this case
many people who have been conducted search preposition lead to a huge amount of death in the
country.
PART B
ethical leadership actually refers to a form of people who have to demonstrate a common
word in the accepting and the appropriate manner which can actually depend upon a lifespan.
Unethical leader should always be trustworthy and considered to be fair in all such aspects and
create a belief and value in the society as well as in the organisation. Certain activities which can
lead them to not be conducting each of such circumstances in the proper way but, the try to
follow the path which led to several deaths and repercussions. there are various communication
which should be made by the people in the exchange of having any problems of view in the code
of conduct and ethical leadership who is the manager of such play should be making a good
target for actually including and reducing the amount of discrimination or unequal treatment. I
personally believe that unethical leader should be the one who is conducting the correct amount
of standards to be followed and policies which are created by government to be obligated over
the people. The case study of Johnson and Johnson describes the one thing that sometimes the
organisation forgets that there are certain standards and code of conduct which they have to
maintain or else things or products which they are selling can cause a huge amount of problems
in the society. These are the certain qualities which need to be have in a particular ethical

manager so he can leave the organisation in the correct path and avoid any problem faced in the
society
l public. An organisation following the code of conduct and carrying activities in an
ethical manner is always accepted and appreciated by different stakeholders. It does not include
profit making objectives but It may help a company to earn more profit by making the investors
invest in an ethical organisation. There are many theories which can be applied for becoming
more ethical so that legal consequences or or wrong decisions can be avoided. This act which
was conducted by the organisation who was considered to be one of the most unethical standard
rated by them and which led to a huge cost which was paid by them later on. The company was
cost around 260 million dollars, plush reduced their Goodwill in the market. It was at once
considered to be one of the biggest pharmaceutical companies and after several deaths which
were caused in each state of United States made the people avoid the brand and make it unethical
in nature and working. I believe that each manager who are leading to search marketing
strategies should never forget that as a matter of fact the repetition of the society is one harm the
organisation eventually and one time profit created by them will not be able to fulfill it.
Conclusion
In the following report mentioned above it can be prescribed that the company taken which is
Johnson and Johnson created several and ethical manners which let them to have a huge loss. this
was actually the replication of not being and unethical and formal letter code of conduct which
should be followed by each of the organisation the report above-mentioned several theories
which should be followed by them so that a correct path can be chosen and any such revocations
which happened in the Johnson and Johnson study can be avoided.

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