Promote and Represent the Service : Report

Added on - 21 Jul 2020

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Promote and Represent the Service
Table of ContentsTASK 1............................................................................................................................................11. Outlining the impact of IP on the preparation of material and IP ownership........................12. Explaining the similarities as well as differences between promotion and representation.....13. Identifying three community service organisations and outlining their provisions...............24. Current trend in client service delivery...................................................................................35. Listing Five ways to promote new services...........................................................................36. Explain the way individual can represent their organisation or services................................47. Techniques and consideration for developing written information........................................48. Fundamental of public relation...............................................................................................5TASK 2............................................................................................................................................51. Identifying community service organisation..........................................................................52. Techniques that can be used to promote the services............................................................63. Representing the Philosophies, purpose or Policies and procedures of a community service74. Explaining the way community service Australian aged care quality agency might respondto negative Publicity and negative public perception.................................................................7REFERENCES................................................................................................................................9
INTRODUCTIONThe report has focus on highlighting the impact of IP on the preparation of material andIP ownership. It also emphasizes on Explaining the similarities as well as differences betweenpromotion and representation. The project will include analysing the way community serviceAustralian aged care quality agency might respond to negative Publicity and negative publicperception.TASK 11. Outlining the impact ofIPon the preparation of material and IP ownershipIntellectualpropertyis referred to as original creative work manifest in tangible formwhich can be legally protected. It is very essential for company to recognise at the outset, ifmarketing manager has disclosed firm design or innovation of product or patent before applyingfor the registration. As due to this factor, the organisation may lose its potential to protect it. Insome cases, the patent may not be granted for an intervention if any individual discloses theinvention before patent protection has been sought. It is essential for business entity to discuss aninvention with a third party or experts, before presenting relevant information or detail at aconference or publishing such details may be a public disclosure. As this activity will assistenterprise in developing effective material and gaining IP ownership. The IP position in acontract can also unduly restrict parties if they do not consider the impacts of IP position beforefinalising a contract (Gunningham and Sinclair, 2014).2. Explaining the similarities as well as differences between promotion and representationPromotionRepresentativeSimilaritiesThe objective of the promotionis to help the firm in increasingsales of particular product orservice.The purpose of representativeis similar as it also intends tosupport business entity inrising overall sales of allproducts and help enterprise inincreasing profitability.DifferencesThe promotion is activityThe representation is the1
conducted to influence anotherperson to buy particular brand.It is the method used forannouncing company productsor services.method that strategicallyenables a specific organisationto expand into new targetmarket. Being a representative,the company individual hasauthority to make suitabledecision and act on behalf ofthis client for the purpose ofincreasing sales.When and How usedThe promotional method isused when there is decline insales of particular item. Theproducts are promoted throughvarious marketing techniquessuch sales promotion, usingmedia, advertisement etc.The representation is used forrepresenting the company.This method is used at the timeof facilitating deal with thirdparty.Important stakeholdersThe marketing manager is theimportant stakeholder who isresponsible for facilitatingmarking or promotionalactivity.Director, manager or othertalented employee of thecompany who has the abilityand authority to representorganisation in front of client.(Lin and et.al., 2014)3.Identifying three community service organisations and outlining their provisionsOrganisationsProvisionDepartment of Human servicesIt is Australian government agency thatprovides wide range of services to families.Child support AgencyThis agency or organisation support separatedparents in transferring payments for the benefitof their children.2
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