Promotion of Business: Strategies for Digital Marketing

PROMOTE BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................2
PROJECT OVERVIEW..................................................................................................................2
Introduction of company..............................................................................................................2
Outline of the problem.................................................................................................................3
Overview......................................................................................................................................3
Justification..................................................................................................................................3
Digital Infrastructure...................................................................................................................4
E-Environment:............................................................................................................................5
FORMULATE STRATTEGIES.....................................................................................................7
Digital market strategy................................................................................................................7
E-procurement management........................................................................................................9
IMPLEMENTATION PLAN........................................................................................................10
Project Method...........................................................................................................................10
Activity plan..............................................................................................................................11
Monitoring and Control.............................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Promotion of the business acts as the significant element in putting the benefits of the
product and the services to the customers. Well designed promotional strategies and the
marketing ensure long run success, bring in more and more customers and also ensure the
profitability for the businesses. It is very critical for an entity as with help of it, the company
could be able to attract large customers in buying their products and the services. Business
organization use different promotional strategies for the purpose of promoting their brand in
association with their services and the products as t helps the firm in accomplishing their
objectives the goals effectively. The present report is based on Unilever, a multinational and
largest consumer goods firm which provides for fast moving consumer items. Furthermore, the
study involves formulation of several strategies like business and the corporate strategies that
helps them in undertaking several activities so that it could satisfy the wants and needs of target
market in an efficient way. Moreover, in this study various opportunities are also been identified
within the market and in accordance to it, an organization formulate plans with helps of which
they could grab new opportunities. For promoting the business several marketing plans are been
designed within which various activities are been identified that in turn helps in accomplishing
goals.
PROJECT OVERVIEW
Introduction of company
Unilever is the leading multinational corporation selling consumer goods involving foods,
cleaning agents, personal care and beverage products. It is dual listed firms that consist of
Unilever NV in the Rotterdam & Unilever Plc in the London. The categories of its product
include dressings, ice-cream, beverages, savory, home care, personal care and the beverages.
The main brands of the company involve Axe & Lynx, Dove, Blue Band, Flora and Becel, Lux,
Sunsilk and Lipton. It operates its business within three main regions that are Africa, Asia,
Eastern and the central Europe, Western and Americas Europe (Murphy and Murphy, 2018). The
product areas of the company include Foods, Personal care, Home care and the refreshments.
The food product of the company include sauces, soups, mayonnaise, snacks, spreads and the
cooking products like liquid margarines. Moreover, its refreshment products involves tea-based

beverages, ice-cream, weight managing goods and nutritionally enhanced type of staples sold in
the developing markets. The home care goods of Unilever includes powders, liquids, laundry
tablets, soap bars, different cleaning product. Unilever was been introduced by Antonius
Johannes Jurgens, Willian Hulme and Samuel van den Bergh dated on 1st January, 1930 &
headquartered in the London, United Kingdom.
Outline of the problem
With growing competition level within the market and the changing needs of customers, it has
become very crucial for the company to determine or indentify several means so that it could
attain competitive edge. With larger availability of the substitutes, customer loyalty towards a
brand could diminish and for dealing with it, Unilever determined the need for launching
marketing campaigns as it would help the firm in creating more and more awareness among
customers effectively.
Overview
In order to deal with the identified problems managers of the company decided for developing
business plan for the purpose of developing digital campaign to promote its services and
products. With respect to this report e-marketing plan would developed that will include problem
which the company is facing, a digital infrastructure that will be required by an enterprise in
executing plan along with an assessment of e-environment of an entity (Jurietti, Mandelli and
Fudurić, 2017). Apart from it several strategies would be framed like CRM strategy, digital
marketing strategy, management of supply chain. Moreover, the study also includes an
implementation plan that suggests the techniques of monitoring, evaluating & implementing
performance of project.
Justification
In this section, significance of preparing this project by the firm will be analyzed as digital
infrastructure used by an entity would be assessed in addition to various set of the objectives that
the company aims in achieving with regards to this proposal in consideration with analysis of
digital or online market place.