Promoting and Celebrating Cultural Heritage in China
Added on 2022-11-29
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Running head: PROMOTING AND CELERBATING CULTURAL HERITAGE IN CHINA
Promoting and Celebrating Cultural Heritage in China
Name of the Student
Name of the University
Author Note
Promoting and Celebrating Cultural Heritage in China
Name of the Student
Name of the University
Author Note
1PROMOTING AND CELEBRATING CULTURAL HERITAGE IN CHINA
1. Introduction
1.1. Importance of promotion and celebration of cultural heritage in China
China is a very ancient civilization, and there are several monuments, temples,
monasteries, palaces and old structures across the length and breadth of the country that
are being, and ought to be preserved in the best possible way, in order for China’s cultural
and historical past to be evident for all to witness. 1
1.2. Promoting Methods
Some of the well-known ways by which cultural heritage in China can be promoted
and celebrated are through cultural tourism, school lessons, through visits to the museum and
through the use of the internet. Tourist packages should be designed that get travelers to
China to visit all important historical buildings and structures in the locations that they visit,
the value and significance of places like The Great Wall of China and The Forbidden City
should be taught as a part of school lessons in the subject of history, schools, colleges and
universities can organize regular trips to museums in Chinese cities for their students where
they can learn much about China’s cultural past and finally, the internet should contain
sufficient number of websites designed by heritage and conservation organizations in China
that provide relevant information about China’s cultural past2.
1.3. Topping List of World Chinese Heritage
Some of the best known historical structures and monuments to visit in the country of
China include The Great Wall of China, The Forbidden City, the Imperial Palace, the
1 Akagawa, N. and Smith, L. eds., 2018. Safeguarding Intangible Heritage: Practices and Politics. Routledge.
2 Balmer, J.M. and Chen, W. eds., 2017. Advances in Chinese Brand Management. Palgrave Macmillan UK.
1. Introduction
1.1. Importance of promotion and celebration of cultural heritage in China
China is a very ancient civilization, and there are several monuments, temples,
monasteries, palaces and old structures across the length and breadth of the country that
are being, and ought to be preserved in the best possible way, in order for China’s cultural
and historical past to be evident for all to witness. 1
1.2. Promoting Methods
Some of the well-known ways by which cultural heritage in China can be promoted
and celebrated are through cultural tourism, school lessons, through visits to the museum and
through the use of the internet. Tourist packages should be designed that get travelers to
China to visit all important historical buildings and structures in the locations that they visit,
the value and significance of places like The Great Wall of China and The Forbidden City
should be taught as a part of school lessons in the subject of history, schools, colleges and
universities can organize regular trips to museums in Chinese cities for their students where
they can learn much about China’s cultural past and finally, the internet should contain
sufficient number of websites designed by heritage and conservation organizations in China
that provide relevant information about China’s cultural past2.
1.3. Topping List of World Chinese Heritage
Some of the best known historical structures and monuments to visit in the country of
China include The Great Wall of China, The Forbidden City, the Imperial Palace, the
1 Akagawa, N. and Smith, L. eds., 2018. Safeguarding Intangible Heritage: Practices and Politics. Routledge.
2 Balmer, J.M. and Chen, W. eds., 2017. Advances in Chinese Brand Management. Palgrave Macmillan UK.
2PROMOTING AND CELEBRATING CULTURAL HERITAGE IN CHINA
Mausoleum of the very first Qin Emperor, the Stone Forest in the Yunnan Province of China,
the Buddhist monasteries in the Tibetan Autonomous Province among many others. The
Great Wall of China is considered to be one of the Seven Wonders of the World, while The
Forbidden City and the Stone Forest in the Yunnan Province are considered to be world
heritage sites by UNESCO3.
2. Current Phenomenon
2.1. Government Policies and Attitude
Efforts need to be made by the Chinese government to provide increased sources of
funding for heritage and conservation activities. While the Chinese authorities have been
making considerable efforts in this respect more funding must be devoted on the part of the
Beijing administration in order to fund heritage and conservation activities, across the length
and breadth of the country4. At present, an excessive amount of the revenue of the People’s
Republic of China goes into conserving, preserving and maintaining the Great Wall of China,
given that it is considered to be one of the Seven Wonders of the World. Dedicating a greater
source of revenue to heritage and conservation activities will enable preservation officials in
the country, the few that they are in number, to get paid better than they are at present, thus
providing them with every incentive to pursue heritage and conservation in China as a career.
Apart from designating a certain amount of its revenue to heritage and conservation activities,
the Chinese government should also actively solicit foreign funding in order to be able to
sponsor heritage and conservation work in the country, given that many of the historical sites
in the country are regarded as world heritage destinations. There are as many as 53 world
3 Chan, J.H., Iankova, K., Zhang, Y., McDonald, T. and Qi, X., 2016. The role of self-gentrification in
sustainable tourism: Indigenous entrepreneurship at Honghe Hani Rice Terraces World Heritage Site,
China. Journal of Sustainable Tourism, 24(8-9), pp.1262-1279.
4 Guo, Z. and Sun, L., 2016. The planning, development and management of tourism: The case of Dangjia, an
ancient village in China. Tourism Management, 56, pp.52-62.
Mausoleum of the very first Qin Emperor, the Stone Forest in the Yunnan Province of China,
the Buddhist monasteries in the Tibetan Autonomous Province among many others. The
Great Wall of China is considered to be one of the Seven Wonders of the World, while The
Forbidden City and the Stone Forest in the Yunnan Province are considered to be world
heritage sites by UNESCO3.
2. Current Phenomenon
2.1. Government Policies and Attitude
Efforts need to be made by the Chinese government to provide increased sources of
funding for heritage and conservation activities. While the Chinese authorities have been
making considerable efforts in this respect more funding must be devoted on the part of the
Beijing administration in order to fund heritage and conservation activities, across the length
and breadth of the country4. At present, an excessive amount of the revenue of the People’s
Republic of China goes into conserving, preserving and maintaining the Great Wall of China,
given that it is considered to be one of the Seven Wonders of the World. Dedicating a greater
source of revenue to heritage and conservation activities will enable preservation officials in
the country, the few that they are in number, to get paid better than they are at present, thus
providing them with every incentive to pursue heritage and conservation in China as a career.
Apart from designating a certain amount of its revenue to heritage and conservation activities,
the Chinese government should also actively solicit foreign funding in order to be able to
sponsor heritage and conservation work in the country, given that many of the historical sites
in the country are regarded as world heritage destinations. There are as many as 53 world
3 Chan, J.H., Iankova, K., Zhang, Y., McDonald, T. and Qi, X., 2016. The role of self-gentrification in
sustainable tourism: Indigenous entrepreneurship at Honghe Hani Rice Terraces World Heritage Site,
China. Journal of Sustainable Tourism, 24(8-9), pp.1262-1279.
4 Guo, Z. and Sun, L., 2016. The planning, development and management of tourism: The case of Dangjia, an
ancient village in China. Tourism Management, 56, pp.52-62.
3PROMOTING AND CELEBRATING CULTURAL HERITAGE IN CHINA
heritage sites in China such as The Forbidden City, Temple of Heaven, Great Wall and Ming
Tombs out of which it is the Great Wall which receives the maximum international attention5.
Destinations like the Stone Forest in the Yunnan province of China and the historic town of
Lijiang could also be preserved and maintained far better as tourist attractions as well as, as
destinations that divulge China’s rich historical and cultural legacy, if international funding
could go into the preservation of such sites6.
China is a country that is suffering considerably due to extreme air pollution,
which in turn has a derogatory impact on many of the historic buildings and structures
across the country7. The high amounts of air pollution that is so prevalent in different
parts of China, such as in the city of Beijing for instance, tends to have an erosive and
corrosive impact on historical buildings, causing these to decay far more quickly than
usual. It is therefore imperative for both the government as well as civil society to take
cognizance of the matter and undertake efforts to bring down pollution levels in the
country by a considerable extent, and one way of doing so would be to introduce policies
that restrict excessive economic development in Chinese cities and towns8.
2.2. Public Awareness and Recognition of both Tangible and Intangible
Cultural Heritage
5 Guo, Z. and Sun, L., 2016. The planning, development and management of tourism: The case of Dangjia, an
ancient village in China. Tourism Management, 56, pp.52-62.
6 Han, J., Wu, F., Tian, M. and Li, W., 2018. From geopark to sustainable development: Heritage conservation
and geotourism promotion in the Huangshan UNESCO Global Geopark (China). Geoheritage, 10(1), pp.79-91.
7 Li, Y., Xiao, L., Ye, Y., Xu, W. and Law, A., 2016. Understanding tourist space at a historic site through space
syntax analysis: The case of Gulangyu, China. Tourism Management, 52, pp.30-43
8 Han, J., Wu, F., Tian, M. and Li, W., 2018. From geopark to sustainable development: Heritage conservation
and geotourism promotion in the Huangshan UNESCO Global Geopark (China). Geoheritage, 10(1), pp.79-91.
heritage sites in China such as The Forbidden City, Temple of Heaven, Great Wall and Ming
Tombs out of which it is the Great Wall which receives the maximum international attention5.
Destinations like the Stone Forest in the Yunnan province of China and the historic town of
Lijiang could also be preserved and maintained far better as tourist attractions as well as, as
destinations that divulge China’s rich historical and cultural legacy, if international funding
could go into the preservation of such sites6.
China is a country that is suffering considerably due to extreme air pollution,
which in turn has a derogatory impact on many of the historic buildings and structures
across the country7. The high amounts of air pollution that is so prevalent in different
parts of China, such as in the city of Beijing for instance, tends to have an erosive and
corrosive impact on historical buildings, causing these to decay far more quickly than
usual. It is therefore imperative for both the government as well as civil society to take
cognizance of the matter and undertake efforts to bring down pollution levels in the
country by a considerable extent, and one way of doing so would be to introduce policies
that restrict excessive economic development in Chinese cities and towns8.
2.2. Public Awareness and Recognition of both Tangible and Intangible
Cultural Heritage
5 Guo, Z. and Sun, L., 2016. The planning, development and management of tourism: The case of Dangjia, an
ancient village in China. Tourism Management, 56, pp.52-62.
6 Han, J., Wu, F., Tian, M. and Li, W., 2018. From geopark to sustainable development: Heritage conservation
and geotourism promotion in the Huangshan UNESCO Global Geopark (China). Geoheritage, 10(1), pp.79-91.
7 Li, Y., Xiao, L., Ye, Y., Xu, W. and Law, A., 2016. Understanding tourist space at a historic site through space
syntax analysis: The case of Gulangyu, China. Tourism Management, 52, pp.30-43
8 Han, J., Wu, F., Tian, M. and Li, W., 2018. From geopark to sustainable development: Heritage conservation
and geotourism promotion in the Huangshan UNESCO Global Geopark (China). Geoheritage, 10(1), pp.79-91.
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