Promoting Healthy Food and Nutritional Awareness in School Canteen Partnership

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Confidentiality Agreement
The undersigned reader of Sweet Desire Corporation Business Plan hereby
acknowledges that the information provided is completely confidential and
therefore the reader agrees not to disclose anything found in the Business Plan
without the express written concept of Kenneth S. Garvez, Rio Alexander S.
Ibanez, Carl Jamuel A. Mercado, Mery Joy B. Bruno, Christine Joy C. Monserata,
Judy Ann L. Romero, and Roceill C. Simagala.
It is also acknowledge by the reader that the information to be furnished in
this Business Plan is in all aspect confidential in nature, other than information
that is in the public domain through other means and that any disclosure or use
of the same by the reader may cause serious harm and/or damage to Sweet
Desire Corporation.
Upon request this Business Plan document will be immediately return to
Kenneth S. Garvez, Rio Alexander S. Ibanez, Carl Jamuel A. Mercado, Mery Joy
B. Bruno, Christine Joy C. Monserata, Judy Ann L. Romero, and Roceill C.
Simagala. This is a Business Plan. It does not imply an offer of any securities.
Applicable Law
This contract shall be governed by the Laws of the Country of Philippines
in the State of Rizal Province and any applicable Federal Law.

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Contact number
 Tel. [phone] E-mail: [e-mail]
 09676201219 [e-mail]
 [e-mail]
 09478826374 [e-mail]
 [e-mail]
 [e-mail]
 09308102052 [e-mail]
 09096111531 [e-mail]
Executive Summary
The location of the business is in the school, we start by producing the
canteen of stuff of our product. The reason behind this, the canteen always put
the same product.
As a partnership, as opposed to a corporation, is fairly simple to establish
and run. No forms need to be filed or formal agreements drafted (although it is
advisable to write a partnership agreement in the event of future disagreements).
The most important that is ever required is perhaps filing a partnership certificate
with a state office in order to register the business's name and securing a
business license. As a result, the annual filing fees for corporations, which can
sometimes be very expensive, are avoided when forming a partnership.
The Objectives of the Company are:

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 To promote healthy food in terms of Bread and Pastries to students in
order to them be physically fit
 Spreading awareness about nutrients in good quality products and thereby
living healthy.
To fulfill the hungriness of the students
Company Description
History of the Company
Sweet Desire Corporation starts when the owners of the business decide
to establish business plan with regards to food necessities of senior high school
students. The food necessities is about Bread and Pastries so that the owner of
the business named the company Sweet Desire Corporation.
Brief description of the business idea
Products or services
The product we will supply to the canteen is waffle it has different fillings
and sizes are affordable to the given price and the service of our business will
give them satisfaction to buy again our products.
Customers
Our target customers are teachers and students etc.
Owner(s)
The owner of the business namely Kenneth Garvez, Rio Ibanez, Shedrick
Malate, Carl Jamuel Mercado, Mery Joy B. Bruno,Christine Joy Monserata, Judy
Ann Romero, Roceill Simagala and they are starting to supply a product in a

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school canteen of Angono National High School Brgy. Kalayaan, Angono Rizal.
The qualification we have is to commit the time and perform well. The function of
our business is to develop the strategy and implementation of change and give
satisfaction to the customers. Lastly the relevant experience will give you the
basis for figuring out the best way to run your own business.
Number of jobs to be created: One
Start-up capital
Investment Php. 500
Working capital Php. 300
Total Php. 800
Description of the business idea
Our business needs a money to create a product which is waffle for the
students and teachers. Consistency in conveyance is something numerous
clients look for from an organization. On the off chance that your advertising
group can be steady with the arrival of organization data, it will help with
charming the brains of the open all the more viably, and increase new
enthusiasm for whatever item or administration your organization is selling. At
whatever point conceivable, attempt to discharge data on an opportune premise.
Mission and Vision
Vision:
To be the first choice in terms of bread and pastry.

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Mission:
To provide the best quality of bread and pastry.
Long term and Short term Goals
The long term goal of the business is to enlarge and expand the branches
in different place in Philippines. And also one of the goal of business is to make
and keep the business profitable and to sustain the flow of activities in good
condition.
The short term Goals of the business is to innovate products in terms of
different flavor.
Nature and Activity of the Business
Type of business
 Wholesaler Service provider Manufacturer Retailer
Activity
The Company will make activities like raffle, promos and discount to
encourage the customer to buy products always.
Primary Product
Desserts Drinks
Cakes Milk tea
Munchkins Coffee
Waffles Hot Chocolate

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Unique Selling Proposition
The focus of Sweet Desire Corp. Mission is the customer emotions. The
Company tend to give them sweetness especially to those who experiencing
struggle and problem to their life. The Company serves them delicious and
Sweet dessert that will give them relaxation and energy which can encourage
them to overcome the obstacles and have an enjoyment to their lives. It is the
Company way to comfort customer by providing them a comfortable place with
couch and table which has an airy and peaceful ambiance.
Target Market (Description of the market)
Geographical area: Angono lies 29.38 kilometers east of Manila
Type of customers: Students and teachers
Gender: Male and Female
Age of targer market/ Lrimary target market: 15 years old and above.
Education: Primary, Secondary and College
Income: Primary target at least 30,000 a month
Social Economic Class: Lower,Middle and Upper class.

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Industry and Competitive Analysis
A. Brand Name
competitors
Measurements Retail Price
1. Red Ribbon Per piece Php 35.00
2. Majusay Per piece Php 3.00
3. Dunkin’ Donut Per piece Php 35.00
Competitors Red Ribbon Goldilocks
Product/product line Cakes ,cupcakes,
polvoron and munchkins
Cakes, cupcakes,
polvoron and munchkins
Pricing 260-1,000 260-1,00
Location/ No. Of
Branches
Metro Manila,81
Branches
Mandaluyong,41
Branches
Advertising/ Promotion T.V Commercials T.V Commercials
Finacial Condition Profitable Profitable
Industry Structure and Performance
Sweet Desire Corporation (2019) considered as delicious dessert in Rizal
Province, because of its unique ingredients. It is based on customer which are
the students, family, and couples and especially to the teen agers. Sweet Desire
Corporation uses machineries to innovate or to improve products. Some famous
artist in Angono, Rizal are invited to promote products in Sweet Desire
Corporation.
Industry Prospects and Outlook
According to Euro monitor (2018) Dessert Industry is expected to record a
value CAGR (Compound Annually Growth Rate) of 6 percent at Constant 2018
prices over the forecast period, which is a marginally slower rate of growth the

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value CAGR of 7 percent recorded at constant 2018 prices over the review
period. The expected slowdown is attributed to the channels maturity, which will
limit it's continuous growth in the number of consumer from the middle income
segment where likely to dine in frequently in full service dessert shop, than fast
food because they can afford to do so.
Operations and Production Plan
Technical Description of the Product
Chocolate Waffle Banana Waffle Cheese Waffle
Hotdog Waffle Waffle
Production Process
A. In a separate bowl, mix all the wet ingredients and sugar. Mix all the sugar
together until it melts.