Ad Campaign Report: Product Promotion, Budget, and Timeline Analysis

This report outlines a comprehensive plan for promoting a new product line of resealable envelopes, focusing on ad development and event management. The promotional activity centers around a print ad in local newspapers, emphasizing the product's recyclable nature and visual appeal. The event, planned in three segments, includes an introduction, a presentation on product development and marketing, and a Q&A session. Consultation with internal and external networks, including the R&D department and marketing manager, is crucial for understanding product innovation and consumer needs. The event venue is on-site to showcase the manufacturing process, with a detailed budget and timeline provided. Roles and responsibilities are distributed across different departments to ensure smooth execution, and a feedback mechanism is in place to gather client input for product improvement. The report concludes with a plan for future events, emphasizing the importance of addressing inefficiencies and delivering impactful presentations. Desklib provides a platform for students to access similar solved assignments and study tools.

1
PROMOTING PRODUCTS AND SERVICES

2
Executive Summary
The following work ensures the development of the product and service ad. It also pictures the
evidential information that must be incorporated in order to allow an organisational product or
service gain market importance. The evaluation and well management of the course activity have
also been provided in the following report. Budget, Timeline and other important aspect related
to the direct promotion of new product and services are discussed with descriptive format.

3
Table of Contents
Description of the Ad 3
Appeal of the Promotional activity 3
Planning and Scheduling the Event 4
Identifying Consultation Networks. 4
Venue for the Event 4
Budget for the Event 5
Timeline for the event 5
Product Information 6
Distribution of Roles and Responsibilities 6
Feedback Mechanism 6
Presenting Feedback to the Management 7
Planning Process for Future Events 7
References 8

4
Introduction and Description of the Ad
The evaluation of the product and management of the service depend upon the efficiency of
understanding the value of product. The proper way one can indulge in development of the
organization is by evaluating the product and its promotional activities
To promote the new product line “Whiz Bang Resealable Envelopes” by Whiz Bang Stationery
suppliers we will use a print ad that will be published in every local news paper (Breiter &
Huchzermeier, 2015). The ad will be placed on the bottom corner of the first page of every local
daily and is expected to reach a wide number of consumers throughout the national market.
Sample ad has been provided.

5
Appeal of the Promotional activity
The Ad for the new product line from Whiz Bang Stationery Suppliers, the resealable envelopes
contains a description of the all the relevant features of the product. The product is an envelope
that can be resealed and thus can be used multiple times. Thus the product is recyclable and this
feature of the product has been highlighted in the advertisement (Trapero, Kourentzes & Fildes,
2015). It can be reused multiple times and is constructed out of a highly biodegradable material
which is essentially mixture of recycled plastic and paper and we hope that the eco friendly
nature will attract more customers. The Ad will be colorful and visually appealing which will
instantly grasp the attention of any reader and thus a fair share of the market will be aware of the
product.
Planning and Scheduling the Event
The event for the promotion of the sealable envelopes will be held six weeks from now. The
event will consist of three segments. An introduction highlighting the needs and demands for the
product will be the inaugural event. After that a brief presentation regarding the development of
the product and its business and marketing plan will be exhibited (Freestone, Amati & Mills,
2016). The last segment will be a Q&A session for clients to express their views, provide
feedbacks and clarify their doubts regarding the product. All company personnel associated with
the development and production of the new product line have been instructed to be present
during this event to understand the needs and desires of the clients and clarify any doubts that
they might have regarding the product.
Identifying Consultation Networks.
In order to host the event successfully and accomplish the goals set for the new product by the
company we would require consultation with various internal and external networks. The R&D
department of the company need to be consulted regarding the innovation and workings of the
product (Feltynowski, M. (2015). We need to have a clear understanding of the operation and
effectiveness of the product in order to answer questions and clarify doubts that clients might
have during the event. A consultation with the marketing manager is to discuss the various
factors regarding the sales and distribution of the product. Lastly a clear knowledge of the needs
of the target consumers needs to analyse in accordance with a consultation with external
distributors who have been in the market and know the needs of consumers.

6
Venue for the Event
We have decided to hold the event of site. This will provide the clients attending the event with a
full disclosure of the manufacturing and distribution system for the product. This will also help
us help them understand the product better as they will be privy to the company's manufacturing
processes (McCamley & Gilmore, (2017). They will be able to check the quality and assurance
of the product. Hosting the product on site will also help reduce cost that has been designated for
the event and help with handling issues on hand that may arise during the presentation.
Budget for the Event
Expense Amount (in $)
Car service $400
Rental for extra furniture $300
Food $500
Beverages (Soft Drinks, Coffee, Tea) $200
Decorations $200
Extra Lights $300
Catering Service Expense $600
Misc. Expenses $500
Total $3000
Timeline for the event
Time (in Hrs) Event
1600 hrs - 1700 hrs Arrival and setting up of guests. This hour
will be provided to the guests so that they can
socialise amongst themselves.

7
1700 hrs - 1800 hrs Discussion on the purpose and appeal of the
product. Why it can be a successful product in
the current stationery market scenario.
1800 hrs - 1900 hrs This hour will be dedicated to presenting the
new product to the customer base. Clients will
be provided with a brief presentation on the
innovation of the product. They will also be
made to witness the manufacturing process
1900 hrs - 2000 hrs Q&A session for clients to clarify doubts that
they might have regarding the product.
2000 hrs - 2100 hrs Dinner
Product Information
We would need to assess all the relevant information regarding the product that might be
relevant during the promotional event. The details of the manufacturing process needs to be
understood from the manufacturing department of the company. Questions like how the idea of
the product came into being and what exact materials are used in the manufacturing process need
to clarified instantly when questions are asked (Nadeau, O'Reilly & Heslop, 2015).
Action Plan
The action plan of the organization will be featuring the assurity providence to the customers and
the employees. There will be gradual development of the production distribution strategy and
management of thr work proposed interview. The product pricing, placement and target
consumer base needs to be identified in consultation with the marketing and proper distribution
channels need to be identified so that any doubts regarding any aspect of the new product line
can be clarified efficiently with proper engaging of time value.
Distribution of Roles and Responsibilities
Roles need to be assigned to different personnel from different departments of the organization.
The marketing depart will oversee that all the samples are in place, the presentation is ready to be

8
telecast and all the electronic equipment that is required for the presentation are in place (Safiri,
et al. 2016). The management will be in charge of attendance and see to it that all the relevant
personnel regarding the product launch are present and accessible at any moment during the
presentation (Adnan, 2015). The R&D department needs to oversee the Q&A session and
identify issues from feedbacks that can be used to improve the quality of the product. The
customer service department will host the dinner event and see to it that all the clients are well
attended and satisfied with the overall event.
Feedback Mechanism
The feedback that will be provided by the clients is invaluable for the purpose of improving the
product and thus and efficient mechanism for its collection needs to be in place. In order to
achieve this we will place an employee from the marketing department to gather relevant
feedbacks and note them down specifically (Oliveira, 2015). This employee has been instructed
to categorise these feedbacks into various relevant categories, like the nature of the feedback , its
relevance in the current production scenario and how it may help in improving the product.
Presenting Feedback to the Management
The feedback that will be acquired during the event needs to express to the management in a
concise way. The feedbacks will be categorized according to relevance (Berg, Warner & Das,
2015). The different categories of feedbacks should be handled by pertinent departments, for
example, feedback regarding product manufacturing should be handled by the manufacturing
division management while feedback related to distribution should be handled by marketing.
These categorization is necessary and essential in order to communicate these ideas with the
management.
Conclusion Planning Process for Future Events
The above work is clearly depicting creation of advantageous edge to make a product or service
flourish in market. This event will provide us with valuable experience for future references. It
will point out mistakes that might be made during the planning process. Employees assigned
with turrets might not achieve them. They may not be as punctual as expected and need to be
handed accordingly there needs to be a strict enforcement of rules regarding the process of
presenting the product to a wider audience and any inefficiencies must be eliminated (Ribeiro,
Oliveira & Ramos, 2016). Deliverance of the presentation needs to be to the point and questions
need to be addressed with conviction.

9
References
Adnan, S. S. (2015). New OTC product:'Juci'launch strategy and promotional activity. Retrieved
from http://dspace.bracu.ac.bd/bitstream/handle/10361/4126/11104077.pdf?sequence=1
Berg, B. K., Warner, S., & Das, B. M. (2015). What about sport? A public health perspective on
leisure-time physical activity. Sport Management Review, 18(1), 20-31. Retrieved from
http://thescholarship.ecu.edu/bitstream/handle/10342/6549/Berg%20Warner%20and
%20Das%20Accepted%20Manuscript.pdf?sequence=1&isAllowed=y
Breiter, A., & Huchzermeier, A. (2015). Promotion Planning and Supply Chain Contracting in a
High–Low Pricing Environment. Production and Operations Management, 24(2), 219-
236. Retrieved from https://onlinelibrary.wiley.com/doi/abs/10.1111/poms.12250
Feltynowski, M. (2015). Publishing documents in the scope of spatial planning on the websites
of rural communes in Lodz voivodeship. Infrastruktura i Ekologia Terenów Wiejskich,
(II/2). Retrieved from http://yadda.icm.edu.pl/yadda/element/bwmeta1.element.agro-
1f05ce25-a842-488c-91d7-2ebb4ea56fca/c/1.pdf
Freestone, R., Amati, M., & Mills, P. (2016). The renaissance of post-war metropolitan planning
in Melbourne, Australia 1949-1954. International Planning History Society Proceedings,
17(1), 311-318. Retrieved from
http://journals.library.tudelft.nl/index.php/iphs/article/download/1329/1812
Hutchinson, K., Donnell, L. V., Gilmore, A., & Reid, A. (2015). Loyalty card adoption in SME
retailers: the impact upon marketing management. European Journal of Marketing,
49(3/4), 467-490. Retrieved from https://www.emeraldinsight.com/doi/abs/10.1108/EJM-
06-2013-0321
McCamley, C., & Gilmore, A. (2017). Aggravated fragmentation: A case study of SME
behaviour in two emerging heritage tourism regions. Tourism Management, 60, 81-91.
Retrieved from https://www.sciencedirect.com/science/article/pii/S0261517716302175
Nadeau, J., O'Reilly, N., & Heslop, L. A. (2015). Cityscape promotions and the use of place
images at the Olympic Games. Marketing Intelligence & Planning, 33(2), 147-163.
Retrieved from
https://www.researchgate.net/profile/Louise_Heslop/publication/276868130_Cityscape_p
romotions_and_the_use_of_place_images_at_the_Olympic_Games/links/

10
55783dce08ae75363755adb5/Cityscape-promotions-and-the-use-of-place-images-at-the-
Olympic-Games.pdf
Oliveira, E. (2015). Place branding as a strategic spatial planning instrument. Place Branding
and Public Diplomacy, 11(1), 18-33. Retrieved from
https://www.researchgate.net/profile/Eduardo_Henrique_Da_Silva_Oliveira/
publication/268488755_Original_article_-
_Place_branding_as_a_strategic_spatial_planning_instrument/links/
59e841fd458515c3630fe58f/Original-article-Place-branding-as-a-strategic-spatial-
planning-instrument.pdf
Ribeiro, C., Oliveira, J. M., & Ramos, P. (2016). Management of Promotional Activity
Supported by Forecasts Based on Assorted Information. Retrieved from
https://repositorio.inesctec.pt/bitstream/123456789/6444/1/P-00M-3MJ.pdf
Safiri, S., Kelishadi, R., Qorbani, M., Lotfi, R., Djalalinia, S., Salehifar, D., ... & Heshmat, R.
(2016). Association of dietary behaviors with physical activity in a nationally
representative sample of children and adolescents: the CASPIAN-IV study. International
Journal of Pediatrics, 4(3), 1505-1517. Retrieved from
http://eprints.abzums.ac.ir/1684/1/IJP_Volume%204_Issue%203_Pages%201505-
1517.pdf
Trapero, J. R., Kourentzes, N., & Fildes, R. (2015). On the identification of sales forecasting
models in the presence of promotions. Journal of the operational Research Society,
66(2), 299-307. Retrieved from http://eprints.lancs.ac.uk/67669/1/identpromo83.pdf