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PROMOTION IN MARKETING MIX IntroductionElements of promotional mix Productsignifies the product and services that organisation provided to its user in order to satisfy their demand. Thus, the marketer focuses on providing effective products and services to its user according to their need in order to satisfy them (Cowell and Communication Advertising, 2011) Pricedetermines cost that is paid by customer for a .particular product. Therefore, the marketer must link price to real and perceived value of product. They must determine cost of supply, discounts, competitor, and cost and so on. Placeherein, the organisation take decisions in which they determine how to market product and how to deliver product to customer in order to satisfy them. Promotioninvolves advertisement, promotional strategy that is used by a company in order to attract large number of customer towards their products and services during particular phase of time period. On the basis of above given elements of marketing mix, the Waitrose choose promotion as a element of marketing mix for promoting their product and services in front of customer in marketplace. The focus is on using advertisement, sales promotion and different promotion technique in order to increase sales of organisation in future period of time. REFERENCES Books & Journal: Cowell,, 2011.The marketing of services. London: Heinemann. Ndofirepi, E., Farinloye, T. and Mogaji, E., 2020. Marketing mix in a heterogenous higher education market: A case of Africa. InUnderstanding the higher education market in Africa(pp. 241-262). Routledge. CONCLUSION On the basis of above discussion, it is analysed that there are different elements of marketing mix in which Waitrose choose the promotion as a strategy for promoting the product in front of customer at Marketplace The marketing mix signifies the integration ofproduct,price,placeaswellas promotion.Theprimarypurposeof promotionistoenhanceawareness, generate interest, increase sales and brand loyalty(Ndofirepi, Farinloy and Mogaji, 2020) Therefore,therearedifferentkindof elementinwhichtheWaitrosechoose promotion as an element of marketing mix in order to promote product in front of customer at marketplace The Waitrose is determined as a British supermarket that is founded in year of 1904 and focuses on providingdifferentkindofproductand services to its customer in order to satisfy them.