Promotion Mix. INTRODUCTION Promotion is a word which r
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Added on 2023/01/18
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you need to do a poster about marketing mix based on one element only,which is the PROMOTION
the chosen company is COSTA
it has to be created in powerpoint-a3,11,69*16,53 inches or 29,7*42,00 cm
i will give you a sample,please add pictures
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INTRODUCTION Promotion is a word which refers to those activities organisations undertakes for communicating their brand,offeringandforspreadingawarenessto public and to end users. Promotion is an element of marketing mix tool which companies uses to make market plans and strategies for survival and growth. Costacoffeeisasubsidiarycompanyofan American company, it is a coffee chain which was founded in 1971. It was founded by Costa family as an wholesale shop and use to supply roasted coffee beans to various coffee shops and caterers. MAIN BODY Promotionisonebusinessstrategy which every organisation perform for spreading awareness in public about the brand, its products or services and other information which is needed in market. Promotion Mix Their are various tools and methods available in market for companiestoconductpromotionalactivitieslike advertisements, social media, print media, hoardings and socialevents.Differentcompaniesadoptpromotional schemes according to their requirement and in accordance with their goals or aims. Costa coffee is a huge brand serving to many customers worldwide, it has its goodwill. Therefore,itdoesn'tneedorcompanydonotrelyon promotional strategies. The most effective and essential marketing strategy adopted by Costa Coffee and which is also proven to be effective for it is mouth publicity.Mouth publicity is the word customers spread according to the services and food provided by Costa and in relation with their likes and dislikes. REFERENCES Books and Journal Bayly, M. and et. al., 2018. Tobacco price boards as a promotional strategy—a longitudinal observational study in Australian retailers. Tobacco control. 27(4). pp.427-433. Mullin, R., 2018. Promotional marketing. Routledge.