Thomas Cook's Summer Holiday Promotional Campaign

Thomas Cook is planning a summer holiday 2017 promotional campaign for Morocco and Egypt, targeting young generations and couples. The company should use social media and print media such as Facebook, YouTube, Instagram, and magazines to reach their target audience. The campaign objectives will involve setting specific goals and using suitable promotional tools like a creative and attractive message. Finally, the process evaluation stage will be crucial in assessing the overall effectiveness of the campaign.

Promotional campaign for Thomas Cook
Thomas Cook is planning a summer holiday 2017 in Morocco and Egypt, there are following
steps which should follow by the corporation:
Target Customers: Company can focus on the young generation and couples for their holiday
plan. For that they can use more appropriate and suitable tools to target them.
Communication Medium: There are various media platforms which can be used by the company
to attract their target customer's. For that they can use social media and print media such as
Facebook, You Tube, Instagram, magazines etc.
Campaign objectives: Company is required to set their promotional campaign goals and
objectives.
Promotional Mix: Thomas Cook can use suitable promotional tools for promoting their
summer holiday 2017.
Promotional message: This is require a creative and attractive message which can attracting
their target groups.
Process evaluation: This is the last stage where company should evaluate their overall
promotional campaign in order to attain their campaign objectives.