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marketing strategy - Thomas cook Assignment

Added on - 28 Dec 2019

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MANY PEOPLE MASSIn the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 centuryChristopher Columbus sailed westward and vasco da gamacruised to country for earn money then business travel has beenintegral part of tourism industry(Cave and Brown 2012).Early tourism started with Nomads who travelled around the world in searchof food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci,Scorcu and Vici, 2015).1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.Earlytourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered foodand traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015).1500 BC is marked as the era when theEuropeans visited pyramids and thus developed the tourism for pilgrimage.TOURISMP4.2 Planning and justifying promotional campaign for Thomas CookThe Assistant marketing manager will takes use of analysis of promotional mix toinitiate the plan which is best suited for Thomas Cook. Thomas Cooks is offeringattractive offers which are impressive hotel packages to the customers. It is alsobringing a multi million dollar marketing campaign for highlighting the revival of theorganisation and so the management wants to inform this thing to the public.The organisation is adopting a logo which is named asRejuvenate Thomas Cook and it is launched with an aim ofencouraging more and more visitors to visit best hotel and gainan amazing experience. The organisation wanted to showcasethe entire world about the large investments which is made onthe several platforms and the new look of the company.The organisation is adopting a logo which is named asRejuvenate Thomas Cook and it is launched with an aim ofencouraging more and more visitors to visit best hotel and gainan amazing experience. The organisation wanted to showcasethe entire world about the large investments which is made onthe several platforms and the new look of the company.The key purpose behind this campaign is to introduce a fresh trendwhich is called “Bleisure” that means a combination of businessactivities and leisure activities. Each feature of the new look isconcentrating on new king of social bonding as well as bringingpeople on a common platform.The message of communication was emphasising on blurring the line betwixt leisureactivities and business activities and to adopt a solution that is focused on providingthe patrons an impressive experience.For the Spain, the niche market for this is Bark Tourism because most of the travelers are coming here for special activities like enjoy sports, sky diving etc.
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