This report discusses target market analysis and investment opportunities for funding and placing short film content. It also covers production paperwork.
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In the present report the content has been created for the funding and placing. In this report discussion has been done related to target market analysis. It has also provided the details about the investment opportunities which can be grabbed by groups and individuals who are been investing in the short film content. It has also provided the details about the production paper work. EXECUTIVE SUMMARY
PROJECT DESCRIPTION In this project the funds will be raised with the help of crowd funding platform. The video and short film will be say about how to survive anxiety during the COVID-19 crisis. The funds whichwillberaisedwillalsogoforthe treatment of patients suffering from COVID-19. It is a type of charitable campaign which will be made for the benefits of public.
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TARGET MARKET ANALYSISAND INVESTMENT OPPORTUNITIES Crowdfundingonlineisarelativelynew phenomenon. But independent film crowdfunding has been around longer. In this the film-makers needs to be engaged in analyzing the target market. The famous film-makers in the industry will also be targeted. The target market for this will be people of medium to higher income group. Men, women, young adults. The short film maker will mostly target people of the age between 25-65. There are a lot of positives to crowdfunding film. There’s the potential for a big reward, virtually no financial risk, and the company gettobuildacommunityoffanswhile raising capital. The success of the campaign needs to be measured from the time to time basis. The short film make pound 500 in upcoming 5 years.
PRODUCTION PAPER WORK Schedule: The shooting will be done on the free time and also the proper time management will be done by the team members. Equipment:Variousequipment’slikecamera,videographer, toolkits will be used so that film can be a success. Recce: The article related to film will also be produced and it can also be viewed by the public, so that they can manage their stress. Releases: The short film will be released on August 7, 2020. It will be released on social media platforms like Instagram, Facebook.
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Marketing strategy overview For the short film, to be a success various modes of marketing will be used. In this the film-makerswillmakeuseofsocialmedia channels like Instagram and Facebook. This will help the film-maker in connecting to the largenumberofaudiences.Itwillalsobe helpful for the filmmakers in increasing their profitabilityaswellassalesandrevenue. Crowdfunding campaign can also be organized by the film-makers. Look-Book:
CONTINUE…. Director and Producer statements The director and producer were really excited while shooting this film. It will be useful for public. Trailer and / Sizzle trailer: The size of the trailer will be one minute interview with key crew: The experience of the crewmemberwillalsoberecordedsothat memories will be created.
Reflective Report Iwas really happy to be a part of this short film. I have learned a lot about the crow funding schemes and campaigning and also about the subject matter. Itwasreallyusefulformypersonaland professional career. I thank everyone for making me the part of this short film. I would love to work in other projects like this.
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REFERENCES Glore, E.B., KEEP HOLDINGS Inc, 2018. Managing internet advertising and promotional content. U.S. Patent 9,875,477. Glover, G. and Miller, B.D., Compass Design Inc, 2016. Method for motivating an individual to view promotional content. U.S. Patent Application 14/643,349. Master, A. and Mohajer, K., SoundHound Inc, 2019. Promotional content targeting based on recognized audio. U.S. Patent Application 16/134,890.