Promotional Culture: Impact on PR, Sports, NGO, Populism, Celebrity Power, and Environmental Activism

The report analyses the involvement and engagement of the promotional practices which have shaped the world. It discusses the impact of promotional culture on PR, sports, NGO, populism, celebrity power, and environmental activism.

Promotional culture

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Critically discuss Holbrook's argument about PR and terrorism.................................................3
Sports and promotions.................................................................................................................4
NGO influene state interests by framing problems, solutions, and justifications for political
action............................................................................................................................................5
How is populism changing the environment and methods of political campaigns?....................6
Analyse the impact of ‘celebrity power’ on a specific socio-political cause. In your judgement
has the celebrity involvement......................................................................................................7
How do environmental activists seek to influence the media and public agenda, and with what
success?........................................................................................................................................7
Business and CSR........................................................................................................................8
Societal ageism............................................................................................................................9
CONCLUSION................................................................................................................................9
REFERNCES:................................................................................................................................10
Books and Journals:...................................................................................................................10

INTRODUCTION
The report aims to analyse the involvement and engagement of the promotional practices which
have shaped the world. This culture shows that, there is requirement of public relations,
advertising and marketing in the modern business world. It enhances the creation of the activities
which will influence on the diversity and corporate relations. Promotional culture is all about
undertaking various activities which will be able to enhance the corporate cultures and efficiency
(Andrews, 2018). It shows that, there is requirement of reflecting the interest and on the
promotional aspect which will emphasis on the media and PR groups. This report is going to
analyse the key operational activities in which, there will be argument about PR and terrorism.
Also, there will be discussion about the promotional reconciliation in building conflicts. In order
to ascertain the key factors about the phenomenal areas which ascertain the leading values of
policy change. There will be analysis of changing environment and celebrity power in indulging
social-political issues.
TASK
Critically discuss Holbrook's argument about PR and terrorism.
Public relations are the most useful set of concept which helps in attracting public in
broader manner. It shows that, there will be requirement of good strategies and ways of
communication with the public to generate positive impact on the market. As per the terrorist
activities, there is requirement of maintaining public relations through exploring efforts and
activities. As per the Holbrook's argument on terrorism PR, it has concerned towards the key
areas of concern regarding health and safety of the people and it includes political issues which
impact on seeking goals and activities of the market. The role of media is quite interference in
contradictory terms (Cronin, 2018). Therefore, it determines that the public relations are affected
with the terrorist groups which involve in the public and make relations without making them
aware about their own identity. The concern reflects on the core the value of economic health
and safety which effect on the values of intimidation, coercion or ransom. It affects the values in
which creating public phenomena is important for their agreement. Through these promotional
tactics, the fringe actors group will be able to seek out the different public relations for
generating PR actions. This reflects that, the Holbrook's argument is quite distinctive which

illuminates about the role of public actions on terrorism. The fringe actors and celebrities are
impacting on the development of media events, representations and publicity which demonstrates
that, there will be better rise in the corporate culture (Drule, Băcilă and Ciornea, 2020). The PR
studies explore that, there is key limiting factor for the deployment of the human activities which
makes the fringe actors. Many of the output for the terrorism have come from these celebrities
and actors who have to be limited for the roles and development of public relations. In order to
ascertain the transparency of the public group which ascertain the policy in setting programmes.
In leading state leading programmes, the decision will be adequate and PR messaging
programmes. This reflects that, in order to assure that there will be high impact of the public
relation on the roles and development of PR through terrorism.
Sports and promotions
In the era of promoting reconciliation in the sports field. These areas are become a part of
word peace and toolkit area. Sports is necessary to build teams, collaboration and togetherness
among people. therefore, in order to promote togetherness and respect, sports are the better areas
which maintain relations and conflicts can be resolve. Peace building is a term which shows that,
public relations is a concerning factor for current youth and market sport is such an activity
which makes people close and cooperative. In some areas like Australia and Africa where
societies are divided into sub sections in which people belongs to indigenous community and
others might have shifted to the particular country (Guerrero-Rodríguez, Stepchenkova, and
Kirilenko, 2020). When people have their own rights to live freely and can obtain legal
advantage. Hence, sports are one of the key areas which emphasis on generating opportunities
for the public relations. There is requirement of reconciliation with different countries, modern
markets and setting collaborations. No society or economy will achieve the goals individually as
it requires collaborative efforts of them. It ensures that, the public creates better relations in
terms of coping up with others. It combines backgrounds, diversified cultures, attitudes and
beliefs that make a combination of effective deliveries of the promotional areas and
backgrounds. The deeply divided society are those which have great impact on building
economic values and consideration towards the society culture (Izquierdo, Blanco, 2020). So
that, the sports have such culture to bind the people together and fulfil their demands and wants.
Therefore, it also creates promotion culture in the market as different reputed brands collaborate
with the organisation who conduct sports event. Many celebrities are a part of it who support

players and choose their own team to be played off on the ground. This shows that, the sports
culture directly promoting advertising, branding and marketing of the business. It has much
influence on the public as the get influence with this kind of marketing. All these areas differ as
per the events conducted as it leads to promote great culture of advertising. In relation to creating
efficient promotional strategies, it is requiring to have a fruitful event planning which will attract
stakeholders, societies, investors and key people behind launching the event. There are much
social tensions causes during structural areas due to uncertain causes like Covid-19 which have
much effect on the key development of society (Jalolovich, 2020). Therefore, sports create a
future of community and mutual behaviour in meeting with the society needs. Therefore,
promotions take place within the vital practices of conflicts. There is requirement of the potential
growth concerns for the sports industry in which, promotions and advertising is effective for
growth in the market. For that instance, the PR relations have much emphasize on the factors
related to achieve audience attention. in sports, peace building and conflicts resolution will be
helpful for the success of the event.
NGO influene state interests by framing problems, solutions, and justifications for political
action
NGO’s attempt to the case of framing problems, solutions and justifying abilities to
secure the political actions. These organisations are voluntary sector which runs for the welfare
of society and they are not profits sectors. NGO’s plays crucial role in society which influence
the market and work for society benefits. These sectors include women’s refuges, charitable
trust, crime associations and environmental protection. All these activities are carrying out from
these types of companies who looks for the welfare of society instead of gaining profits. these
associations also analyse the problems and issues related to the political actions. This reflects
that the political parties also giving preferences and have major impact of NGO’s. They get
relevant areas which will assure that, there is requirement of the key potential of the factors like
impacting on the political solution (oseph, 2019). The transactional lobbying helps in promoting
human rights and bring change in policy. It affects the key dynamic factors which will influence
on the necessary updates on the NGO organisations. The lobbying impacts on promoting human
rights which has certain behaviour on in bringing the change. Lobbying is all about conducting
meetings and sessions with the government which influence on taking decisions. All the boards
of members and representatives will influence on the parties in covering various laws and

policies. It is necessary to peruse key elements of the frameworks which are set by the
governmental institutions. It shows that, there is key requirement of health and safety issues
which will promote change in the policies of working of the NGO sectors. The more lobbying
will be done in which all the representatives will take part in deciding the necessary strategies
which is effective for taking concern on the promoting health and safety of the people. For
example, the organisation will take opinions and guidance from the board of directors,
governments and other stakeholders in order to raise funds, taking decisions and influence about
the making welfare of the society (Leiss and Et. AL., 2018). It shows that, there is requirement of
key factors like infrastructure, funds and agreements on creating level of understanding about
society and the institutes. There is requirement of potential impact of the influencer parties and
related key areas, it will have impact on the necessarily to promote great society and their health
by taking good decisions. It could only take after deciding and making judgements on different
ideas and opinions. This would be great when the companies will make better impact on the
evolutionary measures. In order to bring the change in the health and safety of the people, the
NGO’s are working on it. It will attain huge investments and donations which provide effective
undertaking of the knowledge areas. The policy will also change with the change of decisions
taken by the governmental institution. As these organisation looks for the welfare of the society,
so they they will do everything for the sake of them. There is requirement of the evaluation of
the necessary practices in order to affect the vital practices for undertaking the behaviour of the
society. For example, any change in health and safety decision will come up with bringing
change in the company.
How is populism changing the environment and methods of political campaigns?
The populism has much change in the environment in which all the methods of the
campaigns will be carry out. The popular politicians have their own set of values and beliefs
which impact on bringing positive change on the society. It shows that, there is key consideration
of the environment factors which has emphasize on political campaigns (Ping, 2020). Therefore,
it is necessary to hold the reputed position in the environment and launch the political areas.
There is necessary key concern about the changing areas that develop practices like advertising
and promotions. Populism is all about gaining most of the attention from the public and
understand, interpret and organizes the information of the political world. It reflects that, the
parties which are coordinated with the key group of persons will make sure that, there is

requirement of being effective among the public. Populism is necessary to bring new actors and
policies into the system. In the power consideration, the policies can make the representatives
which assure that accountability and interest is a legitimate thing for ruling in the political party.
The people consistency shows that the people and their diverse areas are seeking political
advantage. It is temporarily effective being in the major factors. It is accountable for the for the
requirement of taking better decisions that will deliver the deliberation and accountability
towards the opponents it governs the situation of freedom, illusion and electoral to play in
practice. In the undermine governance, there are policy makers which assure to play and protect
on using the methods of political campaign which are based on true sovereignty.
Analyse the impact of ‘celebrity power’ on a specific socio-political cause. In your judgement
has the celebrity involvement.
The celebrity power of a socio political cause is being regarded as much controversial in the
media and public. The involvement of celebrity is much expanded and raised in the public debate
due to which, public will highly attract towards involving in the debates. This shows that, the
celebrity may be regarded as celebrity as a power and celebrity as a s cause. It implies and
depends on the situation to analyse the debate issues (Retis and Tsagarousianou, 2019). The
main purpose of conduction debates and speech is to engage the people and large number of
audience towards the event or happening in the country. Celebrity has the power to influence
people as they always try to follow their behaviour and culture. Therefore, public engagement
will influence and make the debates successful through which the political concerns may gets
solved. It is another way of public relations and promotions through which the audience are
encouraged and engaged at large pace (Zivnuska and Et. AL., 2019). There is requirement of the
person’s growth and development. It also derives the factors regarding promotional values and
culture which is effective for the modern era. Celebrity is not regarded as the saviour for the
cause of trigger but has much power to influence the society.
How do environmental activists seek to influence the media and public agenda, and with what
success?
Environments is the most concerned factor in the economy of a country which has
influence on society, people, business and growth of the generation. Many people have distinct

values and attitude towards responding to environment and shows it into media. Some may just
flex it and some people actually make efforts towards the growth of environment and resources.
Environmental responses are necessary to help the activist for responding to the media and
public agenda, they influence the public about what is happening around the world by showing
media promotions, influencer marketing by promoting business products with sustainable use. It
has analysed to grow in the market through taking advantages of the environmental protection.
There is requirement of many areas that are responsible for the public that is their health, living
standard, good lifestyle and long lifespan (Richards, Brown and Figlio, 2018). The
environmental activist uses all the factors to target the public in order to change their perspective
towards the major concern. People likes to acknowledge with the important concerns through
getting practical implementation of great values and ethics. The success looks like promotion,
PR and public groups are undertaking benefits for the environmental activist which make sure
that there is requirement of such factors. These activism launch campaign through social media,
promote through newspaper articles and visiting to the educational campuses. They also target
their audience and mainly they attract younger generation who will use their creative mind-set to
promote efforts towards environmental protection. It ensures that, the company needs to be
fruitful about undertaking the key findings for the environmental health and safety (Wright,
2018). The activist has shown their responsibility towards the environment to make sure that all
the people gets aware about its pros and cons of negligence. There are many key areas which
make sure that, in order to get rid of health concerns and effectiveness of the resources, the
activist is here to help in influencing media and public agenda.
Business and CSR
Business are meant to serve their customers with the foremost aim to attain profits. their
main motive is to earn as much potential and ascertain great revenues to be competitive and
existence in the market. Therefore, corporate social responsibility is also a part of their day to
day activity in order to maintain a balance among society and profits. They could not ensure their
long term growth without involving in the CSR activities and welfare of society. Both the factors
of society want and welfare and profits will go hand in hand. Therefore, in order to accomplish
the target objectives, it is crucial to promote products, packaging, management and overall
operations in sustainable way (Roach, 2018). The business could attract large number of
customers and ensure their safe lifestyle by giving eco-friendly products.

Societal ageism
In the advertising agency, societal ageism and negative stereotyping is the way through
which the older people does not get much opportunity to work in the industry and have faced
negative stereotyping. Hence, this industry is profoundly ageing in which they get ascertain
behaviour of working to enhance the roles and responsibilities of the set criteria ( Wang, and
Feng, 2021). In order to create well practices about the key issues and various stereotyping
activism, it is necessary to enhance the potential of the people. this industry will only target the
young youth and ageism is the factor in case of popularity. When the Industry looks for high
audience engagement, the most older people gets the preference as they are active and already
highlighted in the market.
CONCLUSION
The report has concluded that, there is requirement of the key concern about the factors of
adverting, promoting and PR and collaboration. It shows that promotional culture has various
factor which influence in its working which are environment activism, popularity, terrorism,
business and CSR activities. Therefore, it is essential to utilise all these factors and take the
necessary actions for the growth and development of the society and PR. It can be done through
ensure balance between business and CSR responsibility. Also, it has identification of the key
groups to promote certain behaviour and society values.

REFERNCES:
Books and Journals:
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culture and global-local conjuncturalism. In Articulating the global and the local (pp. 72-
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Cronin, A.M., 2018. Public relations capitalism: Promotional culture, publics and commercial
democracy. Springer.
Drule, A.M., Băcilă, M.F., Souca, L.M. and Ciornea, R., 2020. Projected Destination Image: A
Content Analysis of Promotional Videos for City-level Tourism Destination. Marketing–
from Information to Decision Journal, 3(1). pp.45-57.
Guerrero-Rodríguez, R., Stepchenkova, S. and Kirilenko, A., 2020. Experimental investigation
of the impact of a destination promotional video with physiological and self-reported
measures. Tourism Management Perspectives, 33. p.100625.
Izquierdo, M. and Blanco, M.P., 2020. A multi-level contrastive analysis of promotional
strategies in specialised discourse. English for Specific Purposes, 58. pp.43-57.
Jalolovich, S.J., 2020. Aspects of the formation of a healthy lifestyle among students by means
of physical culture. Asian Journal of Multidimensional Research (AJMR), 9(11). pp.108-
111.
Joseph, J., 2019. Sport, Promotional Culture and the Crisis of Masculinity. Sociology of Sport
Journal, 36(2). pp.184-185.
Leiss, W. and Et. AL., 2018. Social communication in advertising. Routledge.
Ping, X., 2020. Designing Knowledge Model of Promotional Strategy for Handicraft Products.
Retis, J. and Tsagarousianou, R. eds., 2019. The handbook of diasporas, media, and culture.
John Wiley & Sons.
Richards, B., Brown, J. and Figlio, K., 2018. What holds us together: Popular culture and social
cohesion. Routledge.
Roach, R., 2018. Literature and the Rise of the Interview. Oxford University Press.
Wang, Y. and Feng, D., 2021. History, modernity, and city branding in China: A multimodal
critical discourse analysis of Xi’an’s promotional videos on social media. Social Semiotics.
pp.1-24.
Wright, E., 2018. On the promotional context of historical video games. Rethinking
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Zivnuska and Et. AL., 2019. Investigating the impacts of regulatory focus and political skill
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