Promotional Event

Running head: PROMOTIONAL EVENT
Promotional Event
Name of the Student
Name of the University
Author Note

1PROMOTIONAL EVENT
1. The organization will hold a promotional activity in the form of an event where the new
product will be launched in front of the clients. In order to make this event a success, it is
essential that information about the product should only be available after the event. The product
should be made available to all the target consumers by the way of advertising on large
hoardings, advertising it on the social media platforms and in newspapers and magazines.
2. In order to provide for an effective advertising campaign in the form of hoardings and
advertisements on the online social media platforms, care must be taken that they should reach
the target consumers. Re sealable envelopes are in need by almost all the people of the
community but especially those who are in need of such envelopes, for instance, the college
students and those applying for jobs. In this sense, the hoardings should be placed strategically in
front of colleges and offices.
3. The internal people who can provide information about the required resources are those who
are aware of the biggest clients of the organizations. Care must be taken that all these people are
included in the list of clients who are invited to the promotional event. The external people who
can provided further information with regard to the required resources are those who are in the
advertising market. For instance, the budget for the hoardings can only be estimated by those
who are involved in this business.
4. The promotional activity will be held in Sydney in one of the five star hotels, such as Four
Seasons. The aim is to make the clients feel comfortable and reassure them about the success of
the new product line. The grand ambience will make the clients believe that the organization is
sure about the future potential of the re saleable envelopes.
5. Cost for the different expenditures

2PROMOTIONAL EVENT
Advertising cost $ 1100
Food $ 400
Beverage $ 300
Staff for hire $ 200
Source: Created by Author
6. Timeline
Events to
handle
1st week 2nd week 3rd week 4th week 5th week 6th week
Creating
client list
Advertising
of the
product
Arranging
the food
and
beverages
Hosting of
the
promotional
event