Developing a Promotional Mix for Waste Management through Recycle Bins

This article discusses the importance of developing a promotional mix for waste management through recycle bins. It suggests using social media platforms like Facebook, Twitter, YouTube, and Instagram to effectively communicate the idea to the target market. The article also highlights the benefits of audiovisual media in conveying the message to the audience in an interesting way.

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It is important for all the companies to develop promotional mix which is extremely
useful for communicating the business idea to the people at large. The notion of waste
management through recycle bins is resourceful and it will entail suitable communication
strategy in order to convince the target market about the idea and make them aware about the
problem that is being faced (De Vries et al., 2012). Because of the increasing problem of
pollution and associated issues it is very important for to look for a solution that will be effective
in solving such problem. The platforms of social media that will be used in the process of
communication are: “Facebook, Twitter, YouTube and Instagram”. The company will ensure
that the accounts, profiles and pages in various social media will be connected so that the same
post can be shared at multiple locations. Audiovisual media is very effective in communicating
important message to the target audience in an interesting way, thus a dedicated audio visual can
be prepared about the product to be offered (De Vries et al., 2012).
Facebook: There will be an official Facebook page of the company which is very essential in
modern times to be effectively conducting a business (Vinerean et al., 2013). Most of the people
with access to internet are in Facebook in present time. The company will regularly post about
their product and the benefits of their product in Facebook, they may host quiz or other
interactive activities. The paid promotion will also be activated in which the company will select
their target customer and will post videos and graphic messages that will attract the customers
(Ashley & Tuten, 2015).
Twitter: Twitter is a micro blogging site which is very useful in keeping continuous
communication with the followers and keeping them updated. “The company will be
continuously tweeting and re-tweeting the conversations with the customers. This will be a
dynamic communication of sorts with the customers” (Ashley & Tuten, 2015).

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YouTube: “Targeted audience will be approached by displaying the audio visual that explains
about the service provided by the company in YouTube” (Ashley & Tuten, 2015). The targeted
audience will be chosen for the marketing and the visual will be effective in convincing the
people about the product.
Instagram: The Company will promote short videos about their product in Instagram. There will
be photos and textual advertisements as well. These will be made very professionally (De Vries
et al., 2012).

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Reference: APA
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology &
Marketing, 32(1), 15-27.
De Vries, L., Gensler, S., & Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages:
An investigation of the effects of social media marketing. Journal of interactive
marketing, 26(2), 83-91.
Vinerean, S., Cetina, I., Dumitrescu, L., & Tichindelean, M. (2013). The effects of social media
marketing on online consumer behavior. International Journal of Business and
Management, 8(14), 66.