Promotional Strategies of Australian TV Shows

PROMOTIONAL STRATEGIES OF
AUSTRALIAN TV SHOWS
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PROMOTIONAL STRATEGY
Introduction
Promotional strategy is a technique which is used for the promotional campaign among the
viewers to aware them about the product or content. The main goal of the promotional strategy is
to establish a strong relationship among the customers with the officials of the campaign
program. This essay has mainly focused on the promotional strategy of “Miss Fisher’s Murder
Mysteries”, a well-known and popular TV series which is not only captured the Australian
market but also have gained popularity across the world (Morahan, 2019). Some selected
methods that have discussed in the essay for the promotion of the TV show are advertising
though TV advertisements as well as in social media, digital marketing and sales promotion.
Apart from the promotional strategy, the essay has figured out the aspects which must be omitted
as well as amplified to appeal to the audience.
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PROMOTIONAL STRATEGY
Discussion
In the era of advancement, the television and the radio has put a significant effect on the daily
life of the citizens of Australia. The TV series and the Radio programs are the only way that has
given a person leisure time pleasure after a hectic day. In Australia, there are many of the TV
serials or series available and among them, “Miss Fisher’s Murder Mysteries” has captured the
popularity because of its unique storyline and the marketing strategy that has used by the
company to promote the program (Marcus, 2019). The TV show has adopted some unusual ways
and policies to promote the Show among the people. Most of the TV shows have found a well-
crafted TV ad as an effective way to appeal to the viewers as well as the local and international
market. On the other hand, it is too expensive as the commercials have needed to run
continuously for better marketing. There is a different marketing strategy that has implicated by
the “Miss Fisher’s Murder Mysteries” to attract the viewers and be useful in the market
(nretrospect21, 2019).
The first strategy that has been taken by the “Miss Fisher’s Murder Mysteries” is to set the
goals in accordance with the needs of the market. The main objective to establish the goal is to
announce the product in a targeted market to increase the popularity in a given timeframe. The
best way for the announcement is to create a unique commercial which is beneficial in exploring
the basics of the Show in front of the viewers (Taylor, 2019).
It has been seen that the traffic has been high in the evening time and most of the viewers have
watched the TV programs at that time. The “Miss Fisher’s Murder Mysteries” has adopted a
strategy to air the commercial for two minutes in every one hour and this technique has been
useful for the company in promoting the shows among the viewers. The local market has been
targeted by the TV show as the popularity in the local market itself can encourage it in the
various sections of the country as well as across the world (Wagner, 2019). Moreover, the TV
show has made a unique, breathtaking commercial to appeal to the viewers as the series is based
on the crime and investigation. The targeted TV channels were those who mainly broadcasts
news and similar programs on a daily basis. This technique has helped the company to promote
the series more quickly as the viewers of that TV channels generally found it identical to their
choice. Segmentation of the viewers and the capturing of the particular section of the viewers is a
credible strategy that has been applied for the marketing of the TV show.
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