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Promotional Strategy Assignment

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Added on  2020-10-22

Promotional Strategy Assignment

   Added on 2020-10-22

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Promotional strategy: Promotional strategy refers to bring customer awareness of a particular brand ofproduct, creating brand loyalty, increase its sales and revenue etc. promotion is one of essential elementof marketing mix. They strategies are as follows:Sport events: Red Bull being an energy drink mostly target people with their tag line “Red Bullgives young wings” owing a huge customer, organize a lots of sport events and even sponsor teams aswell. Sport athletes: It also spend huge amount on promoting is product over television, internet andadvertising with employing sport athletes and celebrities.Print media: Red Bull also promotes its product through print media such as popular magazines,newspaper. To attract young generation and sporty persons.Online marketing: It also have merchandise stores online, its videos are run on you tubes whichcreate awareness among people and circulates promotional videos and campaigns of various sportevents.REFERENCESZavattaro, S., 2014. Place branding through phases of the image: Balancingimage and substance. Springer.Marketing mix is a combination factors or set ofmarketing actions, tactics that are uses by anorganisation to promote its brand in the market.Red Bull has highest market share in energydrink worldwide. They are using variouspromotional strategies to sustain and remaincompetitive in marketplace.CONCLUSIONFrom above discussion it has been concluded that Red Bull hasvarious attractive promotional strategies to attract sporty person and younggeneration from its energetic drink.Promotional strategyIntroductionPORTFOLIO
Promotional Strategy Assignment_1

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