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Promotion and Public Relations - PDF

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Added on  2021-04-19

Promotion and Public Relations - PDF

   Added on 2021-04-19

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Running head: PROMOTIONS AND PUBLIC REALTIONSPromotions and Public RelationsProgram/QualificationCode and TitleDiploma of Marketing – BDKS16Unit Code and Title16SMRB213 – Promotions and Public RelationsAssessment Numberand TitleAssessment 2 – Group Project BriefAssessment Type:Written AssessmentLocation:ACK – Building 1 – F07Assessment date:Week 5Assessmenttime/duration:N/A Resources andMaterials requiredMaterial supplied by theStudent:Word DocumentMaterial supplied byAustralian College ofKuwait: Course and teachingmaterialsStudent Name:Student ID:Section (s):Student DeclarationBy completing and submitting this signed form to myInstructor, I am stating that:a.The attached submission is completely my own workb.I have correctly cited all sources of information used
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1PROMOTIONS AND PUBLIC REALTIONS in this work using Harvard Referencing c.I fully understand that my submitted work will bechecked against plagiarism using Turnitin Software.d.I have fully read and understood all terms under theCode of Academic Integrity policy ACK.PLR.OD.09e.I have kept a copy of this assessment (where practicable)f.I understand a copy of my assessment will be kept by ACK for their recordsg.I understand my assessment may be selected for use in the ACK’s moderation and audit process to ensure student assessment meets requirementsStudentSignature:______________________Date:_______________Assessed LearningOutcomes:Learning Outcomes 1, 2,3,4,5,6 and 9Assessment TasksAssessment GeneralInstructionsThis assessment is a group assessment. The students arerequired to produce a Project Brief for their specificcompany project, as detailed in the Project Outline Assessment SpecificInstructionsStudents will work in groups of four and are required toproduce a Project Brief. This will be a formal written document,which will be discussed, approved and signed off by the client. Thisshould also include drafts of potential promotional pieces that your group
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2PROMOTIONS AND PUBLIC REALTIONS is proposing to use for the final Media Plan.TASK DETAILS:Students will be required to research the format for a Project Brief, andbased on the Project Outline, produce a brief to be signed off by the client.This assessment represents 20% of the overall marks for the unit. The marksassociated with each of the three parts are as follows:1.Write up the formal brief document – 15 marks2.Present the key elements of the Project Brief including Promotional Campaign Schedule and the campaign cost summary – 20 marks3.Produce draft Promotional ideas/materials – 15 marksASSESSMENT MARKING GUIDE TaskNo.Student is able to ...Assessment TaskMaximumMarks:Assessment TaskAssignedMarks toStudent:1Write up the formal brief document152Presentation203Promotional ideas/materials15Assessment WeightAssessmAssessme
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3PROMOTIONS AND PUBLIC REALTIONS entTotalMarksAchievable:nt TotalMarksachievedbyStudent:20%50Student and Assessor sign here to acknowledge the assessment result andany further noted actions to be taken.Assessor’s Feedback:.Assessor’s Name:Date:Signature:Student’s Name:Date:Signature:
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