Complete Guide to Property Management

Assessment Task 3 – Property Management
Student’s Name
Institution
Date

Project 1 – Instructions
Read through the following scenario and complete the tasks below.
Ian and Rebecca Harrison have recently purchased an investment property through your
agency. They are intending to lease the property and have engaged you to manage the
property.
Details of the property are as follows.
§ Address: 5/256 Black Street, Manly
§ Description: Two bedroom villa unit, central bathroom, laundry and toilet, spacious kitchen
with open plan living and dining, large private courtyard and lock up garage. Features: BIR'S,
wall to wall carpet in bedrooms, stainless steel appliances, gas cooking, reverse cycle air-
conditioning, gas heating. Located within walking distance to transport, shopping and cafes.
Task 1: Complete required documentation
Using the information on the scenario and the additional information below, complete the
following documents
§ Exclusive management authority
§ listing sheet
Exclusive Management authority
The subject of leasing is Two bedroom villa unit, central bathroom, laundry and toilet,
spacious kitchen with open plan living and dining, large private courtyard and lock up garage.
Features: BIR'S, wall to wall carpet in bedrooms, stainless steel appliances, gas cooking,
reverse cycle air-conditioning, gas heating. Located within walking distance to transport,
shopping and cafes which is an integral part of this Agreement.
Seller - ___ Ian and Rebecca Harrison, located at: _5/256 Black Street, Manly
Sale and Purchase Agreement - an agreement to be concluded between the Lessor and
the Seller, according to which the Seller undertakes to transfer the Lessor's property intended

for leasing to the Lessor, and the Lessor agrees to accept it and pay the price specified in the
agreement for it.
The amount of the lease payment is _$700 per week, including bond equivalent to 4
weeks rent ($2800) for 2019/2020 FY. The total amount of payments under the Agreement is
$3500, including Agent’s fee of leasing fee – 3.3% – releasing fee – 3.3%
Leasing payment is paid )
- no later than _10____ days after the end of the next _June 2020.
Task 2: Market the property
a) Outline a marketing strategy for advertising the property.
The marketing strategy should target at key drivers of apartment sales. Some of the key
drivers include quality of the layout and location in the house, sufficient exposure, the
readiness of the house, internal competition with other apartments within the residential
complex, the readiness of houses at competitors, the offer price in competing projects, the
volume of offer in competing projects and the footage of the most apartments. The expert
also shared an opinion with the audience about consumer preferences and trends in housing:
“In real estate, there is an important advantage - location. The location determines the
preferences of the target customers. Also, the location determines the demand of the project
as a whole: consumers pay attention to the availability of social infrastructure, transport
accessibility, environmental level, prestige of the area, remoteness from the center and so on.
The strategy should also include call tracking. Success in the market is provided to those
who control the situation. And Internet promotion is part of this daily monitoring. That is
why it is so important to analyze the effectiveness of your own advertising strategies in an
online environment. Call tracking does it best by identifying those channels that burn money
and don't lead customers.