Impact of Green HRM Practices on Company's Image in Retail Sector: A Study on Ikea

To identify green HRM
practices and its impact on
company’s image within retail
sector: A study on Ikea

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................3
CHAPTER 2: LITERATURE REVIEW ........................................................................................5
What are the effective roles of green HRM practices in retail sector?.......................................5
What are the main factors that have affects on Ikea while implementing of green HRM
practices in retail sector? ............................................................................................................5
What are the significant ways for Ikea in improving its company's image within retail sector?5
What is the impact of green HRM practices over business image of Ikea in retail industry?....5
CHAPTER 3: RESEARCH METHODOLOGY ............................................................................7
REFERENCES ...............................................................................................................................8

CHAPTER 1: INTRODUCTION
Human resource management refers as an effective practice of recruiting, hiring,
deploying and managing employees in an organisation. Green HRM can be defined as the set of
practices, systems and policies that stimulate a green behaviour of an organisation's employees in
order to develop an environmentally sensitive, socially responsible workplace, resource efficient
and overall organisation. There are different practices of green HRM such as recruitment and job
design, HR operations and onboarding process, learning and development etc. These are major
practices that will be essential for an organisation in improvement of its business performance
and also image in marketplace (Jermsittiparsert, Siriattakul and Wattanapongphasuk, 2019).
There are different advantages of green HRM for company such as less cost, flexibility, healthy
work environment, increase employees' efficiency and effectiveness, increase employee
motivation etc. All these advantages turn to helps company by improving its brand image.
For this research, Ikea is a Swedish multinational organisation that specialise in designing
and selling of ready-to-assemble furniture, home accessories and kitchen appliances, among
other useful goods as well as occasionally home services. Company was founded in 1943 by
lngvar Kamprad, and headquartered in Delft, Netherlands.
Research Aim:
Main aim of this research is to identify the impact of green HRM practices on company's
image within retail sector. A study on Ikea
Research Objectives:
 To identify the role of green HRM practices within retail sector.
 To determine the factors that may be affects on Ikea in implementing of green HRM
practices within retail sector.
 To evaluate the ways that will be essential for Ikea in improvement of its company's
image within retail sector. To explore relationship between the green HRM practices and company's image in retail
industry.
Research Questions
 What are the effective roles of green HRM practices in retail sector?
 What are the main factors that have affects on Ikea while implementing of green HRM
practices in retail sector?