Impact of Digital Technology on Business Performance and Growth

This presentation investigates the impact of digital technology on the performance and growth of the Black Penny restaurant in the UK. It explores the meaning and understanding of digital technology, determines its use in the restaurant industry, assesses the connection between digital technology and business performance, and recommends strategies to improve performance and growth through digital technology.

Impact of Digital
techniology

INTRODUCTION
 In the present time, technological development is continuously increased
due to its huge demand.
 In the business context, every functional department required effective
source of technology.
 In the absence of effective technology, company can not carry out its
business activities and functions.
 Thus, it is very important for the corporation to adopt effective source of
technology for enhance its business performance and growth.

Aims & Objectives
Aims
To investigate the influence of digital technology on the performance and
growth of the Black Penny restaurant in the UK
Objectives
 To explore the meaning and understanding of digital technology
 To determine the use of digital technology in the restaurant businesses
 To assess the connection between the digital technology and business
performance in the restaurant business
 To recommend the strategies to improve performance and growth of
business by use of digital technology

Research Methodology
Research has been used different tools and techniques in order to build
the new advanced sources and objective.
I used this research philosophizes through which data has been found.
Further, research also helps to collect data on the basis of new generation
goals. Present research taken positivism research philosophy.
 Study also took me to several other research methodologies in order to
conduct the overall research process. Such as quantitative, qualitative
techniques, sample size etc.

Data Analysis

Data Analysis

Theme 1 From how many years you are working in
the Black Penny restaurant in the UK.
Row 1 Row 2 Row 3 Row 4
0
2
4
6
8
10
12
Column 1
Column 2
Column 3
From two years More than 5 year
0 1 2 3 4 5 6 7 8 9 10
Frequency

Theme 2 Black Penny restaurant UK required to
transforms its business system in the digital form
Yes
No

Theme 3 Implementation of digital technology can
beneficial for Penny restaurant UK
Strongly agree Agree Disagree Strongly disagree
0 1 2 3 4 5 6 7 8 9 10
Frequency

Theme 4 Any issue face by Penny restaurant UK at the
time of implementation of digital technology
Agree Strongly disagree
0 2 4 6 8 10 12
Frequency

Theme 5 Negative impact can face by Penny
restaurant UK if it implements digital technologies
Unclear procedures
0 1 2 3 4 5 6 7 8 9
Frequency

Theme 6 Major benefit gain by Penny restaurant
UK after implementation of digital technology in the
business
Enhance speed and save
the cost of operation
Increase sales volume and
profitability
Increase production and
efficiency level
Other

Theme 7 Digital technology can bring innovation
within the restaurant business
Agree Strongly disagree
0 1 2 3 4 5 6 7 8 9 10
Frequency

Theme 8 Penny restaurant UK business performance
and growth has been improved after implementing
digital technology
Yes
No

Conclusion
 On the basis of above discuss section, it has been concluded that digital
technology is the most essential tool in current situation that could help
to achieve all company objectives and goals.
 Present study has been based on to identify the impact or importance of
digital used on businesses.
 Study discussed about sources and availability of technologist in small
scale industry.

Communication &Recommendation
 Research has been supported by the case study of Black Penny
restaurant which is founded by the research outcome goals dedicated
space for dining and also provides the best possible outcomes.
 This is small business enterprises which is highly needs to adopt
technological sources in order to improve quality of services.
 Report stated that through better digital technology company can
improve its existing performance and growth in the market.
 It also helps to control the future uncertainties.

REFLECTIVE
 According to the overall study, I have analysed different things for my
career development process.
 My learning outcomes are based on the impact of digital technology that
affects the business goals and profit generating possibilities.
 Study has based on Black Penny restaurant which is small based
restaurant in UK .
 Research study focused on the digital technology development process
of firm which build up the new profit revenue for the company
development process.
 Throughout this whole study, I got to learn so many things and gained
knowledge for my career objective goals.

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